Out there there several courses and books on branding. Infact branding itself is a very vast domain and no single course on the planet covers every aspect of branding. Hence I developed this refined course on brand development which helps entrepreneurs and seasoned professionals to get their branding content done. This course acts as a pocket video guide for those who want to develop their business as a brand. Welcome to the beautiful journey of brand development and please share your views once you go through entire set of chapters.

This chapter mainly deals with with definition of branding and difference with the other entities of branding.

Before you learn about key components of branding, it's important why branding is required in today's business environment. This video lecture explains in depth on why branding is a necessity to add value. With examples some established brand names, I have tried to explain the role of branding in the outcome. To know more, please watch the chapter and feel free to interact.

Branding is about doing right things at right stages of marketing journey. This chapter explains about when branding activity is to be executed during your business promotion.

This chapter on brand touchpoints deals with one of most vital aspects of brand building and one can't afford to miss. It's like a ocean in itself. Once you go through this chapter, it will help you to analyse your existing touchpoints and draw a roadmap for next branding touchpoints for your longterm marketing goals. I look forward to hear from you after this session.

A brand naming is one of vital aspects of brand development process and successful brands have adapted several strategies while deciding on a brand name. This chapter looks into various naming conventions that are involved while selecting a brand name along with some classic examples. After going through this video chapter, as a business owner or as a seasoned professional you would be in a better position to adapt a most suitable strategy while selecting a new brand name or revamp an existing brand name.

A brand design DNA is one of vital parts of entire branding process. It can't be ignored. Once you go through on what really a brand DNA is, your whole perspective on seeing a brand changes and you will start seeing your brand in a micro level. So please do not miss this session and I am loving to hear from you after the chapter.

This chapter gives you an insight on localisation aspects of brand development process and it's effectivements.

Brand genericization is a peak stage of brand’s success and often it’s a unpredictable happening and it doesn’t happen with every brand. This chapter deals with some of successful generic brands which have become part of our daily lives.

This chapter deals with various key community building strategies and how various successful brands have built their own mass following over decades. You will also learn regarding pros and cons of brand communities and it will help you to avoid necessary measures while developing a brand and avoid pitfalls.