What you'll learn
- Understand the common misconceptions about what a brand is.
- You will have crystal clarity regarding what a brand is.
- You will be able to evaluate other company's branding efforts.
- You will have a framework to start building your own brand.
- You will understand the need to connect, differentiate, and focus on creating brand experiences.
- You will understand that branding is more "in the mind" and less "with the eye".
Requirements
- No software or creative applications are needed.
- You should understand that relying on "features and benefits" no longer works.
- You should understand the need to stand out in the marketplace.
Description
There is so much confusion about what a brand is!
The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding.
This is branding for the rest of us!
In this course you will get a full, complete, and memorable understanding of what branding really is.
By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.
- Learn how branding is vital for connecting deeply with your audience
- Understand why branding consistency and alignment are vital
- See how "companies do not create their brand; their audience creates the brand"
- Learn where confusion about branding stems from
- Learn the top four causes of brand misalignment
- and so much more!
Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!
Each lesson is short, downloadable, and features bullet points to make learning even easier.
Don't get left behind!
Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!
See you in class!!
Who this course is for:
- Business owners
- Man
- Product developers
- Product managers
- Personal brand builders
- CMO's
- Marketing Director's
- Affiliate marketers
- Direct sellers
- Customer ser
- Entrepreneurs
- Business coaches
- COO's
- Startups
Instructor
- 4.5 Instructor Rating
- 44,059 Reviews
- 97,887 Students
- 3 Courses
PROFESSIONAL: Hi! I’m Everett Bowes, Founder of 22 To Guru. I’m proud to be a Top Instructor on a number of mainstream teaching platforms, with over 85,000 students worldwide, and over 24,000 reviews (and counting)!
I have more than 25 years of experience as a leader in the fields of Brand Strategy, Creative Direction, Marketing, Social Media, Business, Leadership, Communications, and more. This unique combination of professional experience helps me produce impactful, efficient learning modules and resources on a number of different topics.
TEACHING: My teaching style is very conversational and approachable. I avoid using technical-jargon and buzzwords that make other teachers feel self-important while running the risk of confusing their students. I tend to speak relatively quickly, but that’s because I want to maximize the time my students are investing in their learning. I also like to use unique analogies, metaphors, and stories to underscore key learning points, and to help students recall and apply the learning to their everyday life.
PERSONAL: When I’m not working I enjoy running, exploring mountains & trails, traveling with my family, and doing just about anything at the ocean. I also like reading, listening to music, watching movies, and exploring technology.