Intro to Branding
4.7 (369 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,412 students enrolled

Intro to Branding

What Is A Brand?
4.7 (369 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,412 students enrolled
Created by Everett Bowes
Last updated 4/2018
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand the common misconceptions about what a brand is.
  • You will have crystal clarity regarding what a brand is.
  • You will be able to evaluate other company's branding efforts.
  • You will have a framework to start building your own brand.
  • You will understand the need to connect, differentiate, and focus on creating brand experiences.
  • You will understand that branding is more "in the mind" and less "with the eye".
Requirements
  • No software or creative applications are needed.
  • You should understand that relying on "features and benefits" no longer works.
  • You should understand the need to stand out in the marketplace.
Description

There is so much confusion about what a brand is!

The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding.

This is branding for the rest of us!

In this course you will get a full, complete, and memorable understanding of what branding really is.

By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral.  Your brand is much, much bigger than these visual assets, and it's the key to your business' longevity.

  • Learn how branding is vital for connecting deeply with your audience
  • Understand why branding consistency and alignment are vital
  • See how "companies do not create their brand; their audience creates the brand"
  • Learn where confusion about branding stems from
  • Learn the top four causes of brand misalignment
  • and so much more!

Presented by Everett Bowes, of We Talk Branding, a branding expert and best-selling Instructor, this 45-minute course is densely packed with insight and information!

Each lesson is short, downloadable, and features bullet points to make learning even easier.

Don't get left behind! 

Do you have a complete definition of branding? Is your explanation of branding easy-to-understand, apply, and remember? If not, join us!

See you in class!!

Who this course is for:
  • Business owners
  • Man
  • Product developers
  • Product managers
  • Personal brand builders
  • CMO's
  • Marketing Director's
  • Affiliate marketers
  • Direct sellers
  • Customer ser
  • Entrepreneurs
  • Business coaches
  • COO's
  • Startups
Course content
Expand all 14 lectures 47:52
+ THE PROBLEM WITH BRANDING
4 lectures 11:04

Learn the root of most misunderstanding surrounding the concept of branding.

Preview 03:14

This preview from "How To Personalize Your Brand" will help you get a greater understanding of branding, and your need to develop the personal properties of your brand!

Preview of "How To Personalize Your Brand"
01:44
+ DEFINING A BRAND (B.R.A.N.D.)
6 lectures 25:57
A Brand Is A Behavior
02:46
A Brand Is A Reputation
04:40

This video demonstrates the concept of "providing the pieces" to your audience.

Object Lesson: "Providing The Pieces"
03:40
A Brand Is An Accumulation
05:32
A Brand Is A Narrative
05:49
A Brand Is A Device
03:30
+ CLOSING MESSAGES
3 lectures 07:19
Common Causes For Brand Misalignment
04:30
Closing Thoughts
02:00

Take a light-hearted behind-the-scenes look at creating this course!

Bloopers!
00:49