Branding Yourself Online: Building a Personal Brand

Promote you, not your product, by building a personal brand that centers the customer and your authentic identity online. Expand your influence across channels to establish expertise and trust.

Define your branding goals for online presence by clarifying why you brand yourself. Learn the five biggest mistakes when promoting yourself online and simple ways to build trust and credibility.

Cut through online clutter and establish trust by building a laser-focused personal brand, maintaining consistent visibility, and teaching and inspiring your target audience.

Answer questions and take action steps to identify branding gaps and align your online presence with your desired identity. Prepare to develop a fan club mentality.

Develop a fan-club mentality by building a personal brand that attracts fans who follow, rave, and support your work, leveraging the creator's magnetism over the sponsor.

Explore why fans connect with you, choose reasons to focus on, and cultivate a fan club mentality to turn people you attract into raving fans, through positioning and online identity.

Position yourself online by crafting an identity rooted in your real skills and personality. Branding is an inside job; shape how others perceive you through mental perceptions, not flashy campaigns.

Explore your goals, strengths, and audience beliefs to position your personal brand effectively, and learn how to make a meaningful impact online.

Define your brand focus by attaching your name to a specific niche, like Lego brick art or left-handed bowling, to create a clear, memorable hook.

Identify your branding hook and what sets you apart, then emphasize that difference as part of your public identity while avoiding the dangers of appealing to too many people.

Narrow your brand to a specific focus to build a memorable identity. Own a niche or create a new category to attract loyal fans and distinguish yourself online.

Narrow your branding to a specific audience, become the expert in a new category or system you name, and capture ideas for the next lesson on using a b s.

Create a concise brand identity statement that sums up who you are, what you do, how you are unique, and the benefits you offer fans.

Brainstorm a brand identity statement, describe who you are, what you do, and your unique approach in one simple sentence, and explore choosing a brand name.

Choose your brand name and domain to create a memorable, easy-to-find identity online, using your real or stage name or a company name, and selecting a dot com domain.

Decide your branding name—given name, user-friendly variant, or brand name—and claim an easy-to-spell domain that matches or adds a word. Get ready for lesson 9's octopus metaphor.

Centralize your brand on a website you own and extend reach with tentacle outposts, all connected to a hub-and-spoke ecosystem.

Create a central website that anchors your online branding and drives traffic from Facebook, Twitter, YouTube, and LinkedIn back to your home. The final lesson outlines your brand building plan.

Develop your brand-building game plan by using email to connect with fans and media, and update a content-rich site with blogs, podcasts, or videos, plus social engagement.

Answer questions and take action steps to brand yourself online, commit to daily effort—even 15 minutes—block time on your calendar, and build a clear identity and online positioning.