Branding Strategy Masterclass - for Small Business Owners
What you'll learn
- Discover the 4 components of Brand Strategy, so that you can create a strong Brand Identity for your Business.
- Develop a strong Brand Creative to ensure all of the visual pieces of your brand reflect your Brand Strategy & Brand Values.
- Develop a Brand Maintenance Plan to ensure that your branding remains consistent over time across your entire Marketing Mix to build Brand Recognition & Trust
- Develop actionable steps for successful brand implementation and execution across your Marketing Mix from website to point of sale.
- This is for aspiring business owners and early entrepreneurs with limited knowledge who wish to become more informed and educated in Business & Marketing
Many people underestimate the importance that Branding has to play in the success of their Business.
Often they assume that it is just a matter of picking a few nice colors and an image, then throwing it together to form a logo.
But in reality, Branding is far more than this and vital to the success of your business because it helps to:
Build recognition and trust.
Attract your ideal customers to your Business.
Differentiate your Business above and away from the competition.
Prevents you from having to compete on price.
Enables you to win more customers, who are willing to pay more.
During this Branding Strategy Masterclass, I'll teach you the four components of Brand Strategy, so that you can create a strong Brand Identity for your business, including:
Brand Strategy - to start building an effective Brand Strategy, you need to answer some important questions about who you are, what you do, and why it matters to your customers so that you can really begin to gain brand clarity. Once you have figured out answers to these questions, it's important to communicate them over and over again to your customers. During this training, I'll take you step-by-step through the process to build your brand strategy.
Brand Creative - Once you're clear on your Brand Strategy, I'll walk you through the second piece of Brand Development, which is Brand Creative. This involves developing all of the visual pieces that will make up your brand, including your logo, fonts, color palette, patterns, and photos.
Brand Maintenance - Once you have decided upon your Brand Strategy and Creative, I'll then help you to develop a Brand Maintenance Plan, to ensure that your branding remains consistent over time and throughout your entire marketing efforts. This is absolutely vital in order to build brand recognition and trust.
Brand Launch - finally I'll help you to build actionable steps for successful brand implementation and execution across all of your marketing communications, from website to point of sale.
I'm really excited to share this Training with you because I know you will find it invaluable in creating a strong, compelling Brand Strategy and Brand Identity for your Business, which in turn, will help you to attract the right customers, gain more sales and allow you to make a bigger impact in the market-place.
This Brand Strategy Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you're learning and put it into practice.
Who this course is for:
- This course is for aspiring or early entrepreneurs looking for an easy to follow tutorial on writing a business plan and a simple business plan template
Hi, I’m Michelle Williams, single-mum, brain injury survivor and serial Entrepreneur.
I’m the founder of 3 successful businesses (Victress Entrepreneurs, The Craft Ecademy & The Keepsake Guild) where, over the past twenty-two years, I’ve been helping women from all over the world to start their own fun and rewarding businesses, making money around their unique passions and talents.
My entrepreneurial journey began back in 2001, when I was fired from my job for being pregnant, lost my baby, then suddenly found myself a single-mum with two young boys.
This became the catalyst that inspired me to start my first business, The Craft Ecademy, which I’m really proud to say, enabled me to independently raise and support my children, as a single mum, over the past 20 years.
By, 2015, it felt like I had reached my pinnacle when I was flown, all expenses paid, from the UK to Las Vegas to collect an award for Female Entrepreneurship. I felt victorious! It was like I had conquered all of my challenges and created a victorious life...
Or, so I thought because that’s when life threw me my biggest challenge yet. In 2016, I suddenly suffered a brain hemorrhage, which left me unable to work for 4 years, forcing the closure of my studio and leaving me brain injured, broke, and raising my two children on state disability benefits, wondering how I could ever rebuild my life.
For a while, I felt totally lost, without direction or purpose wishing for my old life back, wanting to return to the person that I used to be. But, then came a sudden point of surrender, when I realized, brain injury or not, the responsibility for turning my life around belonged to me and nobody else.
From that moment on, I embarked upon a quest to figure out how I could rebuild my life, so that I could teach other women, facing adversity and uncertainty, how to do it too.
This became the inspiration for starting Victress Entrepreneurs, where I teach other women how to conquer their challenges and create a victorious business and life.