Brand Strategy for Entrepreneurs & Small Businesses
What you'll learn
- Revolve your brand around its unique purpose and mission
- Clearly define your target audience and communicate with them in meaningful ways
- Expertly curate your offerings with style
- Build consistent brand awareness
- Complete a branding strategy worksheet that will lead you through each step which you can use for years to come
- Interest in building a brand, small business, or side hustle
Branding Strategy helps you clearly identify your brand- what it embodies, offers, and looks like and it helps establish a unique brand voice, personality, and brand identity which helps you to reach your specific, target audience in meaningful ways!
In this workshop-style course, Rob Jelinski, a brand designer & strategist of 18+ years will teach you how to:
Identify your mission and center your brand around it
Clearly define your target audience and strategize how to each them in meaningful ways
Build the heart of the brand and share why it exists
Curate your offerings so they always feel meaningful and intentional to your audience
Choose a unique brand name and a great domain address that is easy to find online
Identify key platforms for social media and secure consistent account handles
Best practices agencies use to position businesses for individuality and success
*The course also comes with a free strategy worksheet that you can download and complete (digitally or analog) which will break down the complex world of branding strategy into bite-sized concepts and steps.
This lean 45-minute training is packed with so much information that you will want to pause and replay it over and over again until you have refined and completed your own, tailored brand strategy!
Who this course is for:
- Entrepreneurs looking to build or strengthen their unique brand image
Rob Jelinski is a serial entrepreneur, brand strategist, published illustrator, & the founder of Infinite™ Design Agency & Rob Jelinski Studios, llc.
With 20+ years of creative entrepreneurship, Rob holds a wealth of expertise in strategy, branding, marketing, and design which he implements into every project, workshop, and endeavor.
You may know Rob from his fun animated gifs which have amassed over 1 Billion uses around social or Brooklyn Art Library through which his illustration work has toured the USA, been featured in publishings, and is currently on view to the public.
Rob is proud to be an active member of the creative communities of Inc. Magazine, Skillshare, Mailchimp, SquareSpace, Google Fonts & Maps, CreativeMornings NYC, Rising Tide Capital, and The Sketchbook Project.