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Branding Masterclass: Brand Identity, Strategy & Activation
Rating: 3.9 out of 5(21 ratings)
3,034 students

Branding Masterclass: Brand Identity, Strategy & Activation

Create a Compelling Brand Identity From Scratch that Builds Trust and Brand Recognition
Created byStella Chrysaki
Last updated 6/2023
English
English [Auto],

What you'll learn

  • Understand the key concepts of brand creation
  • Determine your brand's purpose, mission, vision, and values
  • Craft your brand's core essence and value proposition
  • Build a brand which stands out and resonates with your target audiences emotions
  • Choose a visual identity design
  • Easily define your marketing assets with a distinct and coherent voice and tone
  • Implement brand activation strategies that incorporate both traditional and contemporary marketing techniques

Course content

8 sections • 18 lectures • 1h 3m total length

  • Welcome0:30

    Explore branding concepts in this masterclass on brand identity, strategy, and activation to build a cohesive brand from concept to execution.

  • Introduction to Branding1:49

    • What Is a Brand?

    • What Is a Brand Strategy?

    • Why is Branding Important?

  • Introduction to Brand Identity4:07

    • What is Brand Identity?

    • Why Do You Need a Brand Strategy?

    • What Team Do You Need to Build Your Brand Strategy?

  • Before Starting your Brand Strategy2:39

    Define your target audience through market research, craft an ideal customer profile, analyze competitors for gaps, and articulate who you are for and against to guide your brand strategy.

Requirements

  • Understanding of some basic branding and marketing terms
  • The ability to follow simple steps to build your brand as you progress through the modules

Description

Branding is very important for the success of a business. It's not just about picking colours and an image for a logo. Branding helps in many ways:

  1. It makes people recognise and trust your business.

  2. It attracts the customers you want.

  3. It makes your business stand out from the competition.

  4. It helps you avoid competing only on price.

  5. It helps you win customers who are willing to pay more.


In this Branding Masterclass, you'll learn four important things to create a strong brand for your business:

  1. Brand Strategy: This involves answering important questions about your business, what you do, and why it matters to customers. Then, you need to communicate these answers to your customers. I'll guide you through this process step-by-step.

  2. Visual Identity: Once you have a clear brand strategy, we'll work on creating the visual parts of your brand, like the logo, fonts, colours, typography, and photos.

  3. Brand Maintenance: After you've developed your brand strategy and creative, we'll help you create a plan to keep your branding consistent over time. This is very important for people to recognise and trust your brand.

  4. Brand Activation: Finally, we'll help you plan how to successfully implement your brand across all your marketing, from your website to where you sell your products.

This course will help you create a strong brand strategy and identity for your business. This, in turn, will attract the right customers, increase sales, and make a bigger impact in the market.

This Branding Masterclass is complimented by a comprehensive workbook and checklist, to help you implement what you're learning and put it into practice.

At the end of the course, you'll have a wholesome brand you love (and your customers will love even more).

Who this course is for:

  • Business Owners
  • Marketing Managers
  • Entrepreneurs
  • Aspiring Brand Managers
  • Marketing Consultant
  • Anyone interested in branding

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