Complete Guide to Branding for Artists

The main purpose of your brand, is to be a unique avatar for people to remember, so that they recognize your brand and your products, every time they see, hear, or read, any content you made with your brand. Now, take note on this…“Before you Design your Brand, you need to Define your Brand”…And in this video, I’m going to teach you the action steps I recommend, to define your own brand.

So you have your Brand Definition ready, right? The Brand tags that you will use as a foundation for your complete Branding Profile, and all design work and communication you will do in the future. Well, now let’s talk about your brand name.

The first visual part of your brand you should design, is your color theme. Why? Because it will set the tone and foundation for basically every visual element you create.

The logotype of your brand is the single most important visual element you need to create. Because it will represent your brand everywhere.

Branding is not only your visual appearance. Many companies also have complete sound design profiles, and the most important element of a sound that you can incorporate in your branding, is your audio logo.

Now it’s time to communicate what you do, who you do it for, and why…in one single sentence. Your brand slogan.

It’s time to create one profile picture to rule them all. It’s time to create your avatar.

This lecture is about the visual aspect of text. And by this I mean fonts. There are thousands of fonts you can use, and each one looks and feels a certain way.

Now it’s time for my favorite type of branding. It’s also the one that will have the biggest impact on your audience if you truly go all in. Personal Branding.