Branding - Apple Branding Case Study. A 40+ Year Evolution

How Apple Built the First Trillion Dollar Company by Evolving the Brand and Always Differentiating

Created byBob Norton

Last updated 11/2020

English

What you'll learn

Case Study on How Apple built s $1 Trillion company via excellent brand and marketing strategy over 40+ Years

Course content

1 section • 5 lectures • 1h 2m total length

Introduction13:58
The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Appl IIe computers for a division of Grumman Aerospace called ISI Systems. I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.
Apples first big hit that lasted 16 years and many flops after that before getting it right a second time.
The Super Bowl Apple 1984 commercial that only aired once.
Session B - Branding - Apple Product Launches and Clever, Insidious Branding Tri11:27
Apple's product roadmap with 20-20 hindsight. The iPod and how they charged 300% more than a generic MP3 player and got it. Due to poorly branded competitors and a service layered into the product called The Apple Music Store. Remember this little model? Ever expect it could drive billions in extra sales? Well it did for Apple.

Moving from only PCs to being a consumer products company with a much larger market and much higher addressable market and valuation.
Session C - Branding - The Apple Case Study - The Stock Price and What Made Appl10:31
Apple's stock price and company value skyrocketed beginning in 2005 with the success of the iPod.
The four main things that made Apple a great and valuable company.
Session D - Branding - The Apple Case Study - How Apple Moved up Maslow's Hierar12:28
Branding is emotional. So is the Maslow's Hierarchy of needs that they tracked up over decades, adding each layer to their branding over time.
Steve's uniform and personal brand.
Great marketing combine with great product creates massive success. As Peter Drucker said these are the only core functions of a company: Innovation and Marketing.
Take-away lessons from Apple.
Session E - Branding - The Apple Case Study - More Take-Away Lessons from Apple'13:59
More take-away lessons from Apples unique and successful history. And expanding product by product, market by market into a portfolio of products and markets that can be managed by mere human beings. This strategy is why any company can become a $1 billion company. Earlier I said a $100 million company, but it would have sounded like hype and exaggeration. But, no, it is literally true of course.
I find a lot of my time coaching CEO and Entrepreneurs is in two seemingly conflicting categories:
1. Managing their egos down
2. Expanding and stretching their thinking to be bigger for their company
Modesty with a huge vision. One is about the person and the other about the company.

Requirements

None

Description

The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Apple IIe computers for a division of Grumman Aerospace called ISI Systems. I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.

Apples first big hit that lasted 16 years and many flops after that before getting it right a second time.

The Super Bowl Apple 1984 commercial that only aired once.

Who this course is for:

Entrepreneurs, Managers and CEOs at startups, and small to medium size companies