Branded for Life: a Mark of a Highly Effective Professional
3.1 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled

Branded for Life: a Mark of a Highly Effective Professional

Personal Branding Workshop for Professional Success
3.1 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
22 students enrolled
Created by Laura Rose
Last updated 9/2015
English
English [Auto-generated]
Current price: $12.99 Original price: $19.99 Discount: 35% off
21 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • How to write your vision statement
  • How to write your mission statement
  • How to write your passion statement
  • How to write your elevator pitch
  • Where to use your elevator pitch
Requirements
  • No formal course requirement required
Description

Celebrities and corporations understand the importance of conveying vision, mission and purpose statements through branding.Unfortunately, busy professionals do not take the time to do the same.

I find that once my clients take the time to clarify their goals and professional mottos – their careers catapults.

To this end – this presentation is structured as a workshop.We will be pausing periodically for you to take this time to actually design your Vision, Mission, Purpose and Branding statements.

Who this course is for:
  • Individuals interested in excelling in their chosen profession or business
  • High performing professionals interested in creating their personal and professional branding messages
  • Busy professionals interested in increasing their business networking skills
Course content
Expand all 10 lectures 01:16:44
+ Introduction
6 lectures 01:04:27

Celebrities and corporations understand the importance of conveying vision, mission and purpose statements through branding.Unfortunately, busy professionals do not take the time to do the same.

Preview 07:45

The first step in identifying your purpose is to do a self evaluation or inventory of your strengths and perceived weakness.

Self-assessment of strengths and weaknesses
09:03

Today – we will define the following as:

Vision: An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future.

Mission: A statement of the purpose and its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the strategies are formulated." It's like a goal for what they want to do for the world.

Purpose: A purpose statement is a declarative sentence which summarizes the specific topic and goals.

Designing your vision, mission and purpose statements
12:06

The next exercise is to list your passion, experiences, talents and skills.For this exercise, we are defining those terms as:

Passion: things you are inspired toward (purpose)- This are things that you can’t help but accomplish because your are driven to do them.

Experiences: developed after you are born through time – This are things that you can’t help but accumulate. The act of living will create your experiences.

Talents: things you are naturally gifted with (internal) – These are things that come easily to you because they are inherently in you

Skills: things you develop outside of you; by doing and practice (external)

Since skills is the only one of these 4 that are external (something you develop outside of you) - your life will be much easier if you continue to develop skills that align with your talent and passions.

Defining your passion, experiences, talents and skills
11:52

Sample questions that your elevator pitch should answer:

•Who am I?

•What do I offer?

•What problem is solved?

•What are the main contributions I can make?

• What should the listener do as a result of hearing this?

Creating your elevator speech
11:41

Quick 3-step approach

Step 1: Ask a question that grabs

Step 2: Introduce yourself and show how you can solve your clients’ problems successfully.

Step 3: End with a strong call to action

Branding is desired perception
12:00
Branded for Life Summary Quiz
7 questions