Marketing
Branding
Business Branding
Brand Visibility
4.7 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled

Brand Visibility

Communicate Your "Why" Clearly, Draw Your Ideal Target Clients, and Build a Brand You're Proud to Showcase.
4.7 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
45 students enrolled
Created by Susan Newman
Last updated 2/2013
English
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Brand Visibility
Current price: $11.99 Original price: $19.99 Discount: 40% off
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This course includes
  • 1.5 hours on-demand video
  • 20 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Zero in on your brilliance and targeted customer
  • Learn to Tell Your Why so Others Get You
  • Master All Media so you are Everywhere
  • Build a Brand Others Respect and Trust and Flock To
Requirements
  • Watch, Build Worksheets and Implement
Description

Brand Visibility

What does "telling your why" mean and how can my "brand visibility" course help you? I not only brand and design it, but build it and broadcast it. Being seen today means being everywhere and building that awesome brand visibility that makes others say, "is there any place you aren't?" So, if you are not getting the results you want, based on what you've done, or haven't done, this course is going to help reach your ideal clients!

My class series will teach you how to Draw Your Exact Target Clients, Keep Them Engaged Over Time, and Build A Strong Brand That Will Have Clients Lined Up to Work With YOU!

Want to be found by your name, but also by the work you do and the industry you are in as well as your moniker or tagline?

I have built the branding and astounding brand visibility for 100s of clients using data-proven SEO techniques and in the past 20 years have figured out how it all works. I know the secrets of the web and what a business must do to draw people to them, and not just everyone, but exactly who they want to attract. In these screencast tutorial video lessons (along with written content and worksheets), I show you by example, so it's very clearly explained.

Video #1 – What is “Brand Visibility?” (6:54)

Video #2 – The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action. (5:46)

Video #3 – Is Your “Visual Footprint” in Sync? Does it Perfectly Represent Your Business? (6:30)

Video #4 – Cross Pollination from Website/Blog to Social Media and Back Again. (3.26)

Video #5 – Finding Your “Exact Target Audience” is the KEY! (5:05)

Video #6 – Broadcasting and Celebrating Others to Attract New Eyes. (6:07)

Video #7 – Why Giving Back Looks So Good on You. (7:45)

Video #8 – Using Email Marketing, Opt-in Offers, and Social Media Correctly. (16:42)

Video #9 – Are YOU as “Brand Ambassador” and Your Company in Sync? (8:56)

Video #10 – Get Out There, Connecting with Others, Both Online and Offline! (9.27)

Take this brand visibility course right now and watch your business change dramatically. It's going to be YOU everywhere and the answer to their needs!

Who this course is for:
  • Entrepreneurs
  • Start Ups
  • Small Business
Course content
Expand all 10 lectures 01:16:38
+ – Brand Visibility - Clear Communication
1 lecture 06:54
A brand is defined by its core beliefs, but also by what the public perceives about it. A brand along with its marketing strategy, products and services has a mission.
Is their online and offline presence the same? Customers can also drive how other customers feel. Today with constant social interaction, if a customer writes about their experience on social media or in reviews and others read it, it’s immediate visibility, whether good or bad. A brand must pay attention to this and respond.
What is Brand Visibility?
Preview 06:54
+ – The Google Search - Part Two
1 lecture 05:46
When someone opens Google and searches for your company name, what comes up? If they searched your type of business industry does your company come up? Brand visibility is not just being the answer to your name, but especially what you do and maintaining that 1st page spot. You cannot just build a website and social media pages and leave them untouched, thinking they will do the work for you. They must be updated consistently by adding fresh content, this way you are adding to the great “core” you established. In this video I explain how long-tail keywords work, how to build them so others find you.
The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action
Preview 05:46
+ – Is Your Visual Footprint in Sync?
1 lecture 06:30
How can potential customers retain your business in their mind, if you are not showcasing it boldly and proudly. In this video through case studies, we examine a variety of brands from different industries to see how in sync they are.
Is Your “Visual Footprint” in Sync? Does it Perfectly Represent Your Business?
06:30
+ – Cross Pollination Between Website and Social Media
1 lecture 03:26
The main goal is to get customers to your website, have them stay longer, look around and buy. How do we achieve this without selling all the time? So many resist having a blog but when you write posts, you are adding fresh content and additional long-tail keywords which is keeping your site up-to-date and helping maintain your position on Google, which helps attract new customers. They may enter to read a post, and then move around to the other areas of your website and click on your social media icons and follow you there as well. From your site to social media and from social media to your site, all creating a nice rhythm.
Cross Pollination from Website/Blog to Social Media and Back Again
03:26
+ – Finding Your Exact Target Audience
1 lecture 05:05
How do we find the exact target audience we’re trying to attract? I have learned through studying Google Analytics and show case studies of how connecting with other entrepreneurs on social media and community sites target those you’re trying to reach.
Finding Your “Exact Target Audience” is the KEY!
05:05
+ – Celebrating Others to Attract New Eyes
1 lecture 06:07
When you willingly and selflessly celebrate others, it shines a light on you also. Through examples I show how we can think of interesting, helpful and creative ways to draw traffic to our websites and you don’t need to sell all the time.
Broadcasting and Celebrating Others to Attract New Eyes
06:07
+ – Why Giving Back Looks Good on You
1 lecture 07:45
Volunteering or donating your time is proven to be good for your health and your happiness. Studies have shown that people who volunteer, live longer. We enjoy the gratification that comes from helping others. So obviously if we are healthier, happier and will live longer, we are in a great frame of mind to create and build wonderful things.
Why Giving Back Looks So Good on You
07:45
+ – Using Email Marketing, Opt-in Offers and Social Media Correctly
1 lecture 16:42
I have grouped these together, because they interact with your website. The visitor to your site uses your email marketing opt-in form if they wish to stay in touch and the social media share or follow icons for the same reason. Then whether receiving your newsletters or seeing your posts on social media, you should be sending them back to your website. It creates a constant flow back and forth. In this video through examples, you’ll learn to send the right signals to achieve the right actions.
Using Email Marketing, Opt-in Offers, and Social Media Correctly
16:42
+ – Are You As Brand Ambassador and Your Company in Sync?
1 lecture 08:56
If you were to list the qualities and characteristics that make your company great, would that match up with how you present yourself? Case studies of celebrities and great brands as well are showcased. As business owners, be must be the true face of our company whether offline at conferences and events, or online through of website, social media and community sites. The fact that video is surpassing other mediums means we must embrace it and show others who we are. When you shine through and others feel they get you, you will gain so many more followers. That will lead to more business and unlimited success.
Are YOU as “Brand Ambassador” and Your Company in Sync?
08:56
+ – Get Out There, Connecting Both Online and Offline!
1 lecture 09:27
So many creatives, solopreneurs and small business owners are afraid to step into the role as the face of their company… so they stay behind the computer, behind the camera or behind their products and services. It’s time to step out of your comfort zone and show the world what you are all about.
Get Out There, Connecting with Others, Both Online and Offline!
09:27