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Brand Storytelling Workshop in 5 Simple Steps
Rating: 3.8 out of 5(54 ratings)
1,978 students

Brand Storytelling Workshop in 5 Simple Steps

An Introduction to Storytelling for Business
Created bySara Tyler
Last updated 4/2021
English

What you'll learn

  • To compare your brand identity with current public perception.
  • To make a short-term, SMART business goal.
  • To analyze their ideal client/audience/customer, etc.
  • To outline their own stories for brand placement and advertising.
  • To structure a brand story that aligns with all of the above.

Course content

8 sections • 14 lectures • 31m total length

  • Introduction2:22

    Welcome! Start here with the introduction video.

    Then, just follow the order of the modules.

    Post in the Q and A section if you get stuck, and/or want to get feedback.

  • Workbook0:02

    Post in the Q and A section if you get stuck, and/or want to get feedback.

Requirements

  • This course is intended for current business owners and/or entrepreneurs.

Description

Are you an entrepreneur or business owner who wants to learn how to break away from the competition?

If you are a service provider, or online business, you know saturated it has become. Paid advertisements simply are not enough anymore to catch the attention of your audience. You need something more.

You need something that they will remember. Not a name, logo, or slogan, but a story.

You need to use brand storytelling in your marketing campaigns and social media posts.

Brand storytelling is not the same as telling a casual story among friends.

It is the strategic act of choosing and constructing a story that best resonates with your brand identity, business goals, and target audience.

In this quick, easy, and to the point workshop, you will learn how:

  • To compare your brand identity with current public perception.

  • To make a short-term, SMART business goal.

  • To analyze your ideal client/audience/customer, etc.

  • To outline your own stories for brand placement and advertising.

  • To structure a brand story that aligns with all of the above.

Brand storytelling is the future of marketing.

In an online world that is oversaturated with images and advertisements, customers WANT human connection again. The most effective way to connect with your ideal audience is to open up to them, and tell them honestly why you do what you do.

This course is intended for those with no prior brand storytelling knowledge.

Who this course is for:

  • Business owners who want to learn storytelling in order to reach niche customers.
  • Business owners with problems selling their product at a premium price point.
  • Business owners who are not seeing results from their current marketing plan.

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