Brand Storytelling Workshop in 5 Simple Steps

An Introduction to Storytelling for Business
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To compare your brand identity with current public perception.
To make a short-term, SMART business goal.
To analyze their ideal client/audience/customer, etc.
To outline their own stories for brand placement and advertising.
To structure a brand story that aligns with all of the above.

Requirements

  • This course is intended for current business owners and/or entrepreneurs.

Description

Are you an entrepreneur or business owner who wants to learn how to break away from the competition?

If you are a service provider, or online business, you know saturated it has become. Paid advertisements simply are not enough anymore to catch the attention of your audience. You need something more.

You need something that they will remember. Not a name, logo, or slogan, but a story.

You need to use brand storytelling in your marketing campaigns and social media posts.

Brand storytelling is not the same as telling a casual story among friends.

It is the strategic act of choosing and constructing a story that best resonates with your brand identity, business goals, and target audience.

In this quick, easy, and to the point workshop, you will learn how:

  • To compare your brand identity with current public perception.

  • To make a short-term, SMART business goal.

  • To analyze your ideal client/audience/customer, etc.

  • To outline your own stories for brand placement and advertising.

  • To structure a brand story that aligns with all of the above.

Brand storytelling is the future of marketing.

In an online world that is oversaturated with images and advertisements, customers WANT human connection again. The most effective way to connect with your ideal audience is to open up to them, and tell them honestly why you do what you do.

This course is intended for those with no prior brand storytelling knowledge.

Who this course is for:

  • Business owners who want to learn storytelling in order to reach niche customers.
  • Business owners with problems selling their product at a premium price point.
  • Business owners who are not seeing results from their current marketing plan.

Course content

8 sections14 lectures31m total length
  • Introduction
    02:22
  • Workbook
    00:02

Instructor

Nomad Publishing
Sara Tyler
  • 4.2 Instructor Rating
  • 54 Reviews
  • 4,701 Students
  • 2 Courses

Have you ever thought about sharing your travel story in a bestselling book?

If so, what has stopped you?

Most people will say time, money, not knowing where to begin, or even that they don´t think they have interesting stories.

But - the opposite is true. You CAN become a bestselling author with Nomad Publishing.

Summary

My belief is that everyone has a story to tell, a lesson to teach, and the power to inspire with their stories.

After 10 years in eLearning and education, and publishing over 15 of my own bestselling books, I opened a boutique publishing house in 2021.

My main objective is to help travelers become bestselling authors in their niches through writing and publishing support and services.

Additional Information

In addition to being a bilingual parent and former language teacher, I am also an expat who has lived abroad for over a decade.