Brand Planner Course by BrandNowAsia

Discover what a brand planner is and how its template guides purpose and naming. Review brand voice, market examples, and the daily brand kit used in communications and campaigns.

Define and communicate your brand identity using a brand planner template to develop, refine, and unify your brand across products, mission, values, and unique selling point.

Define your brand strategy by clarifying your value proposition, mood, tone, and promise, then apply the five naming approaches—generic, descriptions, suggested, arbitrarily chosen, and creators—and follow do's and don'ts.

Define your products and services and identify your ideal client, then map online and offline channels—from website, media advertising, and content marketing to tradeshows and networking.

Explore brand voice by analyzing brand character, tone, and language, identify personality traits, and choose a matching tone for engaging audiences, illustrated by Tiffany & Starbucks.

Explore the branding kit and moodboard, including logo fonts, hex codes, and key messaging. Learn to brainstorm, sketch, test, and refine the logo, then select colors and fonts.

Define brand identity with a grand planner, explore naming options and brand voice, and assemble a branding kit with logo, fonts, hex codes, key messages, and mood boards.

Explore the basics of a brand planner, including mission, vision, and values as the brand's northstar, plus crafting a brand description, brand story with image banks, and a message house.

Craft mission, vision, and value statements for brands by outlining the purpose, future goals, and core principles, with concise examples from Tesla, PayPal, IKEA, and Disney.

Explore how to describe your brand with three adjectives, craft a powerful or playful image, and create a memorable motto using tips and real-world examples.

Explore how to define your target audience, articulate needs and problems, show how your brand solves them and stands out, and build a story bank for media coverage.

Learn to build a message house with an umbrella statement, core messages, and evidence updated by the team, to target audiences and drive a clear call to action.

Recap of core brand elements: mission, vision, value statements, brand adjectives and motto, audience needs and wants, and the message house for clear, concise marketing messages.

Explore the market aspect of branding by learning four P's, constructing a SWOT analysis, and defining a unique selling point to position your brand in local, regional, or international markets.

Understand marketing knowledge by comparing B2B and B2C with Brand Now and Grab, and explore brand positioning through customer service, convenience, price, and quality.

Learn how to use SWOT analysis to assess a brand’s strengths, weaknesses, opportunities, and threats, involving internal teams and external input to guide decisive actions.

discover your unique selling point by understanding customer motivations, positioning your brand in the marketplace, and communicating it through advertising, content marketing, and seo.

Explore B2B vs B2C models, learn market positioning with perceptual maps, apply SWOT, and use the USP and the four Ps: product, place, price, promotion.

Master the final brand planner checklist, three sections, daily to yearly templates, a compact tracking mini template, and case studies on sales cycles.

Apply a brand checklist centered on email and website, including domain selection, professional email addresses, signatures, and a website with key pages and SEO keywords.

Create yearly-to-daily lists to prioritize, delegate, and break work into small chunks; apply time blocks and methods like 135, eating your frog, and Eisenhower.

Learn how to document meetings with a minutes template that records attendees, topics, agenda, and action items. Track dates, durations, and next meeting plans to ensure transparency.

Recap module four with a practical checklist for organizing tasks, scheduling activities, email and website branding, and minutes templates, plus methods like eat the frog, the 1-3-5 rule, and Eisenhower.

Celebrate completing the online Brand Planner Course, which helps you enhance or start your brand and launch internal or external communications campaigns.