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Brand Marketing Bootcamp: Build Actionable An Marketing Plan
Rating: 4.7 out of 5(24 ratings)
147 students

What you'll learn

  • Understand the 4 steps to converting a stranger into a paying customer
  • Create an actionable marketing strategy & plan which gets results
  • Have every modern marketing tactic scored to help you choose what is best for you
  • Learn how to allocate your brands marketing resources wisely & effectively
  • Create a marketing strategy which requires zero-budget to get sales & new customers
  • Discover new methods of marketing you'd never had thought of before
  • Learn how to retain customers for longer to increase CLV (Customer Lifetime Value)
  • Maximise your ROMI (Return on Marketing Investment)

Course content

1 section • 56 lectures • 6h 13m total length

  • The 4 stages of marketing3:16
  • The difference between strategy & tactics3:46
  • The 6 laws of marketing9:56
  • Understanding creative & distribution2:16
  • The 4 marketing P's and how to use them5:08

    Explore the four marketing p's—product, price, place, and promotion—and learn to apply them to your brand through customer-centered product development, pricing options, smart distribution, and targeted promotion.

  • SWOT matrix and how to use it2:28
  • Porters Five Forces4:43
  • 60/40 Law of marketing4:04
  • The marketing funnel6:27
  • Analysing your competitors7:14
  • Work with me: Analysing your competition26:25

    Analyze competitors to uncover market gaps and opportunities, focusing on women's elegant, minimal stoic jewelry, product photography quality, packaging, and top channels like YouTube, Facebook, and Instagram.

  • Confirming your target audience6:59
  • Work with me: Filling in your customer persona slide17:05
  • Creating your marketing objectives11:42

    Define realistic marketing objectives for a 12-month horizon, map them to achievable milestones and tactics, build systems and brand guidelines, focus channels like YouTube, and avoid spreading efforts thin.

  • Pricing your products perfectly8:16
  • Watch this before creating your marketing strategy2:21
  • Awareness - Finalising your awareness tactics3:52
  • Getting partnerships with influencers for free9:40
  • Blog writing and SEO7:26
  • Podcasting as a marketing channel7:10
  • Mastering public relations5:58

    Craft a compelling, on-brand story to attract publications and audiences, and build long-term, mutually beneficial relationships with outlets for sustained public relations success.

  • Using Giveaways to sell more products7:18

    Use giveaways to drive brand awareness with your target audience and align prizes with brand guidelines, boosting organic engagement and managing sales expectations for return on investment.

  • Using word-of-mouth to your advantage6:21
  • Creating value focused courses8:09
  • Social media overview5:28
  • Youtube9:36
  • Tik Tok3:58
  • Instagram7:35
  • Facebook5:32
  • Twitter / X6:00
  • Linkedin5:37
  • Pinetrest4:53
  • How to create better content (in half the time)7:54
  • Why start ups should not use paid ads for awareness6:21
  • Education & considerations1:33
  • Workshops & webinars8:39

    Webinars and workshops build trust with your target audience through authentic, value-driven consultations that guide potential customers toward informed buying decisions.

  • Social proof6:55
  • Effective email marketing5:34
  • Utilising FAQ sections5:31
  • Portfolio & case studies7:39
  • Leveraging product comparisons3:26
  • Tips to increase desirability7:22
  • Harnessing the power of Google reviews5:20
  • Sales & Conversion2:28

    Guide customers through a structured marketing funnel to activate sales and convert awareness into purchases. Select 1–3 ethical tactics, align with brand guidelines, and nurture trust to avoid over-discounting.

  • Psychological tricks to convert customers into buying8:25
  • Building a list of customers ready-to-buy8:46
  • Creating an irresistible offer8:31
  • Creating a persuasive sales page7:35
  • Promotions & free shipping4:24
  • Improving conversion rate (PIPE FRAMEWORK)6:39
  • Customer retention3:43
  • Expanding your product range7:18
  • Asking for feedback and refining your product3:37
  • Loyalty programs and using a subscription model6:43
  • Gifts & surprises5:02

    Gifts and surprises boost customer loyalty by reciprocity; small, well-timed freebies or samples enhance perceived value, set a positive tone, and drive repeat business.

  • Finalising your marketing strategy7:40

    Finalize your marketing strategy with a 12 month plan, detailing awareness, consideration, sales, activation, and retention tactics. Prioritize assets and focus most on awareness to grow your brand.

Requirements

  • The desire to build a successful brand
  • A basic understanding of English.
  • The ability to follow a step-by-step process
  • Keynote or Powerpoint

Description

So you want to develop a successful marketing strategy for your start up?


If you're an ambitious founder & entrepreneur, you may find marketing a little overwhelming.


There are so many different ways to market your brand...

How do you know what to do and what isn't worth your time?


Marketing a brand can be complex.

There are so many moving pieces.

And so much to think about.

But how do you know if your brand's marketing strategy will work?


Well what if I could give your brand' a higher chance of marketing success?

And all you need to do is follow a simple step-by-step process.


And what if we not only made it super easy to create a successful marketing strategy.

But what if we break down every marketing methods and scored each to help you choose the best tactics for your unique situation?


We break EVERY modern marketing method down and score it in 4 important areas:


  • Cost to set up

  • Energy to set up

  • Energy to manage

  • Likely ROI (Return on investment)


*This allows start ups with even ZERO BUDGET to market effectively and compete with other brands.


This is my guarantee to you.

If you're not 110% confident that your brand's marketing strategy is perfect by the end of this course, I'll personally support you and help you perfect it.


I carefully developed a professional brand marketing strategy action template to help you effortlessly create an effective marketing strategy to help your brand succeed.


I can make this promise because I've been using the exact methods in this course for over a decade now.

And my proven framework to help any entrepreneur create a successful marketing strategies has helped create, develop and launch thousands of brands over the years.

Many generating millions in revenue and often being out of stock due to overwhelming demand.



This course will teach you how to develop a marketing strategy that actually works.



And best of all, this course is the forth of our 5 course Brand Builder Pro 2.0 Program to help you build a successful & desirable brand from scratch.


The program has been developed to guide you step-by step through every stage of creating your brand.


Other courses in the Brand Builder Pro 2.0 Program include:

Brand Strategy Development

Visual Brand Expression

Digital Presence & Website Development

& Brand Management



Don't worry. We will guide you every step of the way.

So just sit back, relax and enjoy our proven process.


I look forward to seeing you very soon.


Scott Lancaster, Founder of Clementine House Branding Agency

Who this course is for:

  • Entrepreneurs & Founders wanting to develop a successful brand marketing strategy

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