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Brand Management with Generative AI- Build Brand Assistants

Name: Brand Management with Generative AI- Build Brand Assistants
Rating: 4.4 (162 reviews)

From Strategy to Automation: Design Your Brand Assistant with AI

Role Play

Created byJavier Héctor Comi Paricio

Last updated 6/2026

English

What you'll learn

Understanding how Artificial Intelligence is transforming modern branding
Apply AI tools to strategically design, manage, and evaluate brands.
Develop personalized advertising campaigns and brand experiences through the use of data and algorithms.
Analyze real-life cases of brands that integrate AI into their creative and management processes.
Create innovative value propositions that integrate creativity, technology, and brand purpose.

Course content

9 sections • 58 lectures • 3h 11m total length

Are you ready to take your brand to the next level?0:51
What Is Brand Management?2:29
The importance of a good brand slogan1:42
Classic definition and how it has evolved in the digital era1:45
History of generative AI0:35
Trace the history and evolution of generative ai, and learn to generate images and design pdfs, with applications you'll explore in brand management with generative ai.
Work methodology for this course1:38
Presentation of the leading AI tools for this course2:19
We present Copilot, Copilot Studio, ChatGPT, and Adobe Firefly as the leading tools for this course, highlighting their integration with office apps like Excel and PowerPoint and collaborative brand-management learning.
Tip to improve interaction with chatGPT1:26
What is Microsoft Copilot and Copilot Pro3:56
When to use Copilot and when not to: good initial practices1:21
Prompting 101: Write better instructions for better results1:45
Master prompting for branding, using Copilot and ChatGPT to craft specific, contextual brand plans, slogans, and posts with clear structure.
Real-World Cases of AI in Branding2:40
Explore real-world cases of artificial intelligence in branding to see how brands personalize experiences, enhance customer loyalty, and drive smarter decisions across entertainment, retail, and hospitality.
Midjourney + Firefly: Two Worlds, One Creative Vision2:52
Explore how Midjourney's open, experimental creative community and Adobe Firefly's professional refinement form two worlds that collaborate to produce production-ready visuals with seamless Creative Cloud integration.

Copilot in Outlook – write professional emails in seconds3:34
Copilot in Outlook - summarize long emails or meetings in one click2:46
Copilot in Outlook summarizes long emails in one click, providing a concise overview of topics like team performance, lessons learned, and next-quarter objectives.
Optimize Your Time When Creating Marketing Campaigns with Copilot6:20
Copilot for Marketing: Headlines2:13
Copilot for Marketing: landing pages2:59
Discover how to craft landing pages that convert visitors to leads, featuring a striking title, clear benefits, testimonials, social proofs, and a minimalist design with a strong call to action.

Integrate Copilot with OneDrive3:53
Work with AI on images stored in OneDrive2:34
Learn to edit OneDrive images with the designer tool, adjusting filters, light exposure, contrast, brightness, and color, removing backgrounds or elements, and recovering edits for faster image work.
Copilot in Excel - Detect trends and errors3:39
Introduction to the Clipchamp Tool1:43
Prioritize AI-driven automation projects to strengthen brand identity

Introduction to Copilot Studio3:01
Creating different tools to add to our AI agents1:43
Explore Copilot Studio tools, including request and custom connectors, to extend ai assistants with external services, build action flows, and publish efficient, time-saving workflows.
Set up an assistant that responds with the personality of a fictional brand9:03
How to Create an Agent that Analyzes Web Pages Through Their Metadata3:56
Metadata Extraction Process2:18

Different ways to find inspiration in Midjourney8:37
Lexica as an alternative to find better prompts3:29
Leverage Lexica to copy prompts, generate images, and explore related styles with adjustable dimensions and resolution. Save outputs, consider copyright, and compare models from 3.5 to v5 to spark inspiration.
Describe Command - an ally in our creations6:28
Parameter no1:57
fast parameter1:59
First steps in logo creation5:58
Learn how to use Midjourney on Discord, set up your own server and rooms, and craft minimalist, text-free logos for a sports brand using tailored prompts and versioning.
Vary Region Tool1:47
Vary (Strong) tool – used to generate significantly different variations2:13
Learn how the vary (strong) tool generates different image variations, with guidance on when to apply it—from cars to landscapes or paintings. Compare strong and subtle variations and optimize prompts.
How to change a character's face with Insight Face6:27
Midjourney Alpha1:31
Midjourney V7 is now available for use1:47
Access Midjourney v7 via browser or discord to explore and create, generating prompts like a vegetation-blocked Mars city in ultraviolet psychedelic 8K.
Character consistency3:43

First contact with Adobe Firefly1:44
Tip for creating prompts with Adobe Firefly2:13
Source of inspiration to generate images1:14
Visual intensity tool1:02
Use the visual intensity tool in Adobe Firefly to adjust the overall intensity of existing visual features, shaping how strongly the background elements—like a polar bear or a wall—are emphasized.
Spoonflower - online pattern store - image quality standards2:08
Tool to check if our patterns have no seams1:08
Check pattern quality with a simple web tool by enlarging and dragging patterns onto a page as a background. Inspect for distortions or seams to ensure print-ready garment designs.
Sound effects creation2:45
AI‑Powered Professional Storyboarding: ChatGPT & Adobe Firefly9:02

Create a slogan with the synergy of chatGPT, Copilot, and Adobe Firefly5:03
How can we promote our product?1:55
Promote your product by leveraging digital public relations and press releases to reach a network of media outlets. Use distribution platforms to track impressions, clicks, and mentions to evaluate impact.
Positioning and Storytelling with AI: From Data to Emotion6:35
Position a product using ai-driven price-history data from amazon and camelcamelcamel to craft brand positioning, storytelling, and a trust-building campaign that highlights value and opportunity.
PickFu + AI: How to intelligently validate ideas and products3:34
Learn how pickfu delivers rapid audience feedback through targeted surveys, validating logos, names, slogans, and product ideas with ChatGPT guidance to inform brand decisions before launch.
Smart Market Research: Discover What Your Audience Is Searching for with AI8:07
Discover what your audience searches for about a brand or product by using AI-powered tools and Answer the Public to turn keyword questions into branding ideas.

Requirements

A computer, PC, or mobile device with internet access. No prior experience in branding or artificial intelligence is required. A willingness to learn, explore, and actively participate.

Description

Brand Management with Generative AI & Copilot Studio – Build AI Brand Assistants

Are you ready to transform the way brands are created, managed, and scaled in the digital era?
This course will teach you how to combine Brand Management strategies with the power of Generative AI tools like ChatGPT, Adobe Firefly, MidJourney, and Microsoft Copilot Studio to design, launch, and grow brands faster and smarter.

You will learn step by step how to use AI to create brand identity, storytelling, logos, visual styles, and social media content, while keeping authenticity and creativity at the core of your brand strategy.

What you’ll learn

The fundamentals of Brand Management in the age of AI.
How to leverage ChatGPT for brand strategy, storytelling, and naming.
How to design logos, moodboards, and visual identity using Firefly, DALL·E, and MidJourney.
How to automate campaigns and content creation for social media.
How to build your own AI Brand Assistant with Microsoft Copilot Studio.
Ethical considerations: copyright, authenticity, and the balance between automation and brand coherence.
A hands-on final project: create a complete brand from scratch using Generative AI.

Who is this course for?

Entrepreneurs and startups looking to build a brand quickly and effectively.
Marketing and branding professionals who want to integrate AI into their workflow.
Designers and creatives exploring AI tools for brand identity.
Students and freelancers interested in the future of branding and digital marketing.

Tools you’ll be using

ChatGPT – brand strategy, naming & storytelling
Adobe Firefly / DALL·E – logos, visual identity & design concepts
MidJourney – moodboards & creative exploration
Microsoft Copilot Studio – building custom AI brand assistants

By the end of this course, you will not only understand how AI is reshaping branding, but also have the practical skills to build and manage a brand from scratch using the latest AI-powered tools.

Enroll now and start creating your AI-powered brand today!

Who this course is for:

People interested in modern branding and technological innovation.
Marketing, design, communications, or entrepreneurship professionals.
Students or curious individuals who want to explore the use of artificial intelligence in brand building.

Brand Management with Generative AI- Build Brand Assistants

What you'll learn

Explore related topics

Course content

Branding in the Age of Generative AI13 lectures • 25min

Foundations of Copilot Applied to Corporate Branding2 lectures • 3min

Brand Communication and Marketing with Copilot5 lectures • 18min

Brand Documentation and Presentations with AI4 lectures • 21min

From Concept to Identity: Branding with Copilot and Microsoft 3655 lectures • 12min

AI Applied to Branding: The Power of Copilot Studio5 lectures • 20min

Creating Visual Content for Branding with Midjourney12 lectures • 46min

Creating Visual Content for Branding with Adobe Firefly8 lectures • 21min

Smart Branding: Advanced AI Strategies and Real-World Applications5 lectures • 25min

Requirements

Description

Who this course is for: