The Zero-Cost Marketing Strategy
What you'll learn
- Brand Management (B2C, B2B, Personal)
- Digital Marketing
- Marketing Strategy
- Sales Strategy
- Tech-driven Marketing/Sales Operations Automation
- Customer Onboarding & Success
- Social Media Strategy
- Reversing SPAM ratings
- Channel Partnerships
- Website, SEO & Vertical Aggregator Strategy
- Building Audience Trust
Requirements
- None
Description
How can Marketers grow a company and sustain its growth without an overdependence on revenues?
Growth requires a holistic approach of product evolution, marketing, sales and customer success; yet most marketers focus only on the marketing-side of growth. A marketer's ultimate goal is to help the company achieve brand resonance. It is a state where its customers become fans - ones who would stay with the company through thick and thin. That is what the likes of Apple and Nike managed to achieve. But how does one get there from infancy?
This course will teach you how to start generating revenues without a heavy spend on your marketing efforts, as a way to achieve brand resonance. It will shift your focus from "what you do" in Marketing, Sales and Customer Success, to "what customers want" from you or your company. You will:
- Achieve the core objective of gaining fans by tapping into what your audience/customer loves.
- Appreciate how digital marketing or sales are only one part of a larger ecosystem.
- Learn how great marketers maximize the effectiveness of every initiative they undertake by timing them right
- Gain frameworks and steps to guide you in practical execution
- Master the rare ability to grow a company without heavy investments
Who this course is for:
- Entrepreneurs
- Small / Medium Business Owners
- Marketing / Branding Professionals or Students
- Marketing Professionals or Students interested in Sales & Customer Success
Instructors
- 4.2 Instructor Rating
- 123 Reviews
- 571 Students
- 2 Courses
Malay A. Upadhyay is an expert in AI-led growth enablements. As the Chief Growth & Operations Officer at SalesChoice, an award-winning AI platform-as-a-service, he has guided numerous businesses on their transformative AI journeys. He also serves as an advisor to the Customer Experience Program at the University of Richmond. His dual-focus on AI-led growth has earned him recognitions as one of the Most Influential Business Leader to Watch Out by CEOTime Magazine, and one of the Top 10 Pioneering Business Leaders by Mirror Review.
A top Marketing Operations voice on Linkedin, Malay's extensive global portfolio encompasses diverse industries such as F&B in Dubai, hospitality in India, manufacturing in Italy, energy in the US, and more recently, healthcare, telecom, high-tech, and logistics in North America. This rich background has bestowed upon him a profound understanding of the intricacies within each sector. Prior to the onset of the pandemic, Malay also served as a board member of the esteemed AI Directory and contributed to the formulation of the European Commission's AI policy through his involvement with the 'High-Level Expert Group' in the European AI Alliance.
Malay has trained 300+ revenue managers and executives on how to get the most out of AI enablements to supercharge their growth and solve some of the most complex organizational challenges. The successes and failures he has encountered have allowed him to devise best practices and some of the first managerial frameworks around AI. They feature prominently in Malay’s ‘AI Management’ series of books, which he authored with one of the world’s largest tech publishers. They are also an exclusive part of his educational Masterclass and training curriculum.
Malay’s creations continue to aid and impact organizations and professionals alike. With an astute grasp of customer acquisition and retention cycle involving Marketing, Sales and Customer Success, he has automated large swaths of this process. Given the power of such automation and its risk to professional jobs, Malay has also created the AI Job Calculator that estimates how much of one’s job can be automated with AI at any time, allowing professionals to better plan their career trajectory.
Malay holds an MBA from Queen’s University (Canada), an MSc in Marketing Management from Bocconi University (Italy), and Bachelor of Engineering from Manipal University (India).
- 4.2 Instructor Rating
- 6 Reviews
- 61 Students
- 1 Course
Recognized as one of CATAAlliance's "20 Amazing Women in Tech" across Canada, a Google Certified Digital Marketer, HubSpot User Champion awardee, and Rocheston Distinguished Service Provider awardee, Pooja Chitnis is a Brand and Marketing Strategist who has helped brands from various industries - ranging from tourism, hospitality, real estate, fashion, and technology, connect with and grow their target market by creating a credible and loveable brand image.