More Than a Logo: Design a Brand Identity System
What you'll learn
- Learn how to consider Brand Positioning in your logo designs
- Advantages of designing a Brand Identity System
- What components go into creating a cohesive Visual System
- How to pick the most appropriate mockups to sell your design work
Requirements
- Have some level of design experience with Adobe Creative Suite
- Have a passion for creating extensive brands that go beyond just a logo
Description
In this class I’m thrilled to share my Overarching Brand Visuals process with you that has allowed me to sustain a virtually 100% approval rate from clients, for the last 3 years and over 20 major rebrand projects.
My process is a result of more than a decade of tweaking and strengthening my approach to designing and presenting logos and identities. I have stopped having to defend designs for individual items, or nitpick at a logo, because I focus on delivering Overarching Brand Visuals that support a cohesive Brand Story.
If you’ve ever presented logo options to a client only to receive criticism or confusion, or go through an insane amount of revisions for something as basic as a business card, then this class is for you.
In some of my previous classes I focused on providing a lot of theoretical knowledge behind approaching design work.
However I want to shift gears a little and focus on the practical side of creating visuals for a brand.
I invite you to go behind the scenes with me and see how I put together concept visuals for a real client of mine, while I talk you through my thought process.
Key Takeaways:
Learn how to consider Brand Positioning in your logo designs
Look at the advantages of designing an Overarching System rather than just a logo
Explore what components should be considered for a cohesive Visual System
Learn how to establish which application examples should be presented
A hands-on, behind the scenes lesson of creating Overarching Visuals for a real client
Who this course is for:
- Perfect for designers of any level in their career
- Suitable for design students or beginners
- Great for designers wanting to transition into a lead role
Instructor
- 4.2 Instructor Rating
- 427 Reviews
- 31,192 Students
- 5 Courses
I wear many hats. From brand design and strategy to user interface and website design, I am what some might say a unicorn. I thrive on mastering different aspects of design and branding to bring the creative energy required to solve problems and innovate.
But do you know what really lights me up? Being a part of your journey to build and grow something that you and others will love. Whether that’s building your own brand, designing a logo or creating something new as a designer, or developing your creativity skills to help you reach higher goals.