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Brand Growth Bootcamp - Learn how to manage & grow a brand
Rating: 4.7 out of 5(6 ratings)
360 students

Brand Growth Bootcamp - Learn how to manage & grow a brand

Learn the art of brand management and how to build a brand that lasts the test of time and grows successfully.
Created byScott Adam Lancaster | 31,000+ Students | Entrepreneur | Leading Brand Development Consultant
Last updated 4/2024
English

What you'll learn

  • Brand Building with Emotion & Story
  • The 5 Laws of Brand Growth & Management
  • Disruptive Consistency - The Secret To Advertising
  • Creating Iconic Advertising (On a Budget)
  • Understanding Share of Voice (SOV)
  • Creating Actionable Brand Building Tactics
  • Key Responsibilities of a Brand Manager
  • Structuring a Product Portfolio
  • How to Measure Brand Awareness
  • The Power of Brand Kaizen
  • Allocating a Brand's Advertising Budget

Course content

1 section • 16 lectures • 1h 38m total length

  • What is Brand Management?7:06

    In this lesson, we'll discover what the role of a brand manager is and why brand management is so important.

  • Key Responsibilities of a Brand Manager6:52

    In this lesson, we'll discover the exact responsibilities and key areas of expertise a successful brand manager needs to help grow a brand.

  • Examples of World-Class Brand Management8:28

    In this lesson, we'll explore different examples of Brand Management done right in the world of business.

  • The 5 Laws of Brand Growth & Management6:27

    In this lesson, we'll cover the 5 laws of brand growth and how you can use them to build a successful brand.

  • How to Measure Brand Awareness3:38

    In this lesson, you'll learn how to measure the level of brand awareness you have for your company. Allowing you to focus your energy and resources more effectively going forward.

  • Disruptive Consistency - The Secret To Advertising4:47

    In this lesson, we'll discover disruptive consistency. Showing you one of the most effective methods of brand building and advertising.

  • Understanding Share of Voice (SOV)4:22

    In this lesson, we'll discover share of voice and how to measure and use it within your brand building efforts.

  • The Science to Building Brand Equity7:43

    In this lesson, we discuss the science of how to build brand equity using Physics and a step by step system anyone can follow.

  • Brand Building with Emotion & Story7:30

    In this lesson, you'll learn how to connect with customers emotionally and tell a story that connects with their desires.

  • Brand Building with a Long-Term Vision7:58

    This lesson introduces you to the way we should be thinking if we want to build a long-term brand that can stand the test of time.

  • Creating Actionable Brand Building Tactics5:22

    In this lesson, I share how the create actionable tactics that can make brand building easier and more manageable.

  • Structuring a Product Portfolio7:49

    In this lesson, I share the importance of single product focus and how to structure your product portfolio.

  • Allocating a Brand's Advertising Budget5:20

    In this lesson, I share tips on allocating your brand's advertising budget and how to get the best return on your marketing investment.

  • Creating Iconic Advertising (On a Budget)5:08

    In this lesson, I show you how to create iconic advertising with next to zero budget. The secret is all about the story being told.

  • Building Brand Channels & Sales Funnels4:55

    In this lesson, I share how to build effective channels and sales funnels to help you generate more revenue as a brand.

  • Brand Kaizen & Assignment5:03

    In this lesson, I introduce you to Brand Kaizen and also set you a little bit of homework to get you thinking in the right way about brand management.

  • Brand Management Assignment

Requirements

  • The desire to build a successful brand
  • A basic understanding of English.
  • The ability to follow a step-by-step process

Description

So you want to learn brand management to grow and scale a business?


If you're an ambitious founder & entrepreneur, you'll likely want to do things right.


But managing a brand can be complex.

There are so many moving pieces.

And so much to think about.

But how do you know if you are managing things in the right way?


Well what if I could guarantee your brand will grow over time.

And all you need to do is follow the lessons and laws in this course.


This is my guarantee to you.

If you're not 110% confident that you know how to manage your brand by the end of this course, I'll personally support you and help you grow it myself.


I can make this promise because I've been using the exact methods in this course for over a decade now.

And my proven framework to help any entrepreneur create build a successful brand if they follow the right steps and laws.

My clients have used this exact tactics & strategies to generate millions in revenue and you can do it too.



This course will teach you how to manage a brand in a simple & easy to understand way so you can be more confident in managing any brand.



And best of all, this course is part of our 5 course Brand Builder Pro 2.0 Program to help you build a successful & desirable brand from scratch.


The program has been developed to guide you step-by step through every stage of creating your brand.


Other courses in the Brand Builder Pro 2.0 Program include:

Brand Strategy

Visual Brand Expression

Digital Presence & Website Development

& Strategic Marketing



Don't worry. We will guide you every step of the way.

So just sit back, relax and enjoy our proven process.


I look forward to seeing you very soon.


Scott Lancaster, Founder of Clementine House Branding Agency

Who this course is for:

  • Entrepreneurs & Founders wanting to build a successful brand
  • Aspiring brand managers who want to offer brand management as a service

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