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Brand Evolution - Build an E-Commerce Brand From Scratch

Name: Brand Evolution - Build an E-Commerce Brand From Scratch
Rating: 4.2 (28 reviews)

If you truly want to build a brand and beat the competition you need to branch out - learn how to build a brand!

Created byManuel Becvar

Last updated 11/2017

English

What you'll learn

Learn how to build a brand from scratch
Learn how to create innovative and unique products
Learn how to choose existing products
Learn how to proper incorporate your business
Learn how to build social media and why it is important to brand building
Learn how to create your own eCommerce shop
Learn how to create unique packagings, logos and slogans
Learn which Fulfillment Centers to use
Learn how to master Amazon FBA
Learn how to sell to retail and wholesale

Course content

11 sections • 105 lectures • 12h 32m total length

Introduction4:28
Introduction to Product Innovation
Finding interesting markets5:32
What to look for when searching the right market you want to conquer.
Essential market research advice4:19
Details on what markets make sense and why.
Access & core product features7:38
Why access to the market matters and what to look out for when thinking about product ideas.
How to think about your product2:13
The different aspects and dimensions to keep in mind when researching product ideas.
When to kill product ideas6:28
Some product ideas might sound great but there are several things you need to check before committing to an idea.
Refining your ideas3:18
My favorite process to refine ideas and make your products better
Product Development & Summary9:20
Important things to keep in mind when you are ready for product development.

The Basics of Building a Brand2:36
Everything you need to know about building a brand. From logos to overall branding, this chapter is the perfect starting point to our course!
Logos & Company Branding3:10
How to create a logo in an easy and affordable way and discover why branding will help elevate your company’s value!
Logo Design Part 111:21
How to create a logo in an easy and affordable way.
Logo Design Part 25:19
How to create a logo in an easy and affordable way.
Creating a Memorable Slogan19:51
Slogans are an essential part for any brand, with it you can easily capture audiences and get your message across. Learn how to create an easy and memorable slogan in this chapter.
Captivate your Audience by Creating a Story Behind Your Brand4:36
People love stories! This is especially true for companies, audiences love to buy from companies that put a message across. Not to mention, this is a great way to be unique and different from the competition!
Bonus: Hiring a Designer Template0:38
Hiring a designer is an important part of the brand-building process, however, a lot of sellers normally go for the cheapest! Learn where to find great designers at an affordable price that deliver stunning designs/branding.

Business Incorporation Introduction8:54
Everything you need to know about forming a business.
Currencies Direct5:17
Currencies Direct is the best international transfer service out there! In this chapter, we go over the features and benefits of this great service.
USA Incorporation8:48
Full overview & details on incorporating a business in the USA.
USA LLC Overview4:15
In this chapter, we go over the benefits of having a US Limited Liability Company(LLC).
Hong Kong Incorporation Part 15:05
Full overview & details on incorporating a business in Hong Kong.
Hong Kong Incorporation Part 25:29
Full overview & details on incorporating a business in Hong Kong.
Singapore Incorporation23:25
Full overview & details on incorporating a business in Singapore.
BVI & Seychelles Incorporation16:05
Full overview & details on incorporating a business in the British Virgin Islands(BVI) & Seychelles.
Estonia E-Residency5:31
Full overview & details on getting an Estonian E-Residency.
Business Banking18:24
A great corporate bank account is not only great to get good rates and interest, but more importantly, it will help run your business more efficiently. In this chapter, we go over the best business bank accounts in the world and why you should get them!
Digital Banks Overview13:01
A full overview on the rising phenomenon of digital banking.

Introduction7:35
An introduction on how to find products and distinguishing yourself & your business from the crowd.
Where To Find Great Products For Your Brand?17:38
The one common theme amongst new & experienced sellers is one: How do I find new product ideas? In this chapter, we give our bulletproof strategy on how to find winning products everytime!
Finding Flaws In Best Selling Brands & Products Part 113:10
It is easy to stay away from best selling products on Amazon thinking that it’s impossible to beat them. That isn’t true! In this chapter, we break down best-selling products on Amazon and find their flaws and weakness!
Finding Flaws In Best Selling Brands & Products Part 220:42
It is easy to stay away from best selling products on Amazon thinking that it’s impossible to beat them. That isn’t true! In this chapter, we break down best-selling products on Amazon and find their flaws and weakness!
Patents: How To Do Proper Patent Research11:41
Patents are an essential way to protect your ideas from potential competitors. In this chapter, we give you all the necessary information on how to do proper patent research.
Trademarks Overview10:56

Trademarks are another essential part of the intellectual property of a business. Find out all you need to know about trademarks in this chapter.

Introduction To E-Commerce6:27
We introduce this great E-Commerce module by giving an overview of why it’s important to have your own E-Commerce store and take control over your customers.
A look at E-Commerce Platforms - Squarespace Part 19:39
Squarespace is one of the most user-friendly and visually impressive website builders around. In this chapter, Manuel, a long-time fan of Squarespace, goes over the platform and shows you step-by-step on how to get your site up and running.
A look at E-Commerce Platforms - Squarespace Part 24:18
Squarespace is one of the most user-friendly and visually impressive website builders around. In this chapter, Manuel, a long-time fan of Squarespace, goes over the platform and shows you step-by-step on how to get your site up and running.
Magento, Big Cartel & Prestashop4:44
There is a wide choice of platforms to help make your E-commerce store as functional as possible. In this chapter, we explore 3 of the best ones to use: Magento, Big Cartel & PrestaShop.
Shopify3:21
In this chapter, we go over perhaps the most popular choice when it comes to E-Commerce platforms: Shopify
Shopify Dashboard Overview4:44
Shopify has been widely regarded as the best platform to use for driving traffic, sales and having a reliable store. Duncan will go over the Shopify Dashboard and give a brief overview of the platform.
A Look at Shopify integrations3:34
One of the coolest features of Shopify is its built-in App Store. Integrations are a game changer for E-Commerce, and Shopify has without a doubt the best selection of apps, integrations & features.
Getting a Theme For Your Shopify Store5:06
A successful E-Commerce store doesn’t have to only be functional, it needs to be visually stunning! The proper theme will elevate your brand so this step is very important!
Analyzing The Market & Finding Your Audience4:59
Like Amazon, product research is fundamental to having a successful brand. To achieve this you need to clearly analyze what the market wants & needs! In this chapter, we give pointers on where to find your target audience and capitalize on it!
Doing E-Commerce The Right Way: Yellow Leaf Hammocks4:18
E-Commerce is not easy! To have a successful brand it takes a lot of time and effort. However, this can be achieved easily by following the steps of successful E-commerce stores! Learn how successful brands are doing E-commerce via their own platform and how to replicate that same success.
Doing E-Commerce The Right Way: Whipping Post4:15
E-Commerce is not easy! To have a successful brand it takes a lot of time and effort. However, this can be achieved easily by following the steps of successful E-commerce stores! Learn how successful brands are doing E-commerce via their own platform and how to replicate that same success.
Building an Email List Part 14:25
We hear it all the time – Build a List! An email list is fundamental to start building a fanbase and get to know your customer’s needs. It also can be a great way to have a successful product launch. In this chapter, you will learn how to exactly build an email list from scratch.
Building an Email List Part 24:17
We hear it all the time – Build a List! An email list is fundamental to start building a fanbase and get to know your customer’s needs. It also can be a great way to have a successful product launch. In this chapter, you will learn how to exactly build an email list from scratch.
Building an Email List Part 39:30
We hear it all the time – Build a List! An email list is fundamental to start building a fanbase and get to know your customer’s needs. It also can be a great way to have a successful product launch. In this chapter, you will learn how to exactly build an email list from scratch.
E-Commerce Blogging: How To Build a Fanbase Through Your Blog5:29
A blog will allow you to connect with existing & potential customers. It also serves as a great medium to drive traffic, sales and build an audience. This chapter will all be on how you can build your own blog into your E-Commerce store.

Introduction To Social Media4:28
In this chapter we go over the importance of having a brand presence on social media in 2017.
Introducing Influencer Marketing9:46
Learn how to use Influencer Marketing to boost sales, traffic and brand exposure.
How To Use Influencer Marketing Platforms To Gain Exposure4:00
Learn how to use Influencer Marketing to boost sales, traffic and brand exposure.
Facebook Overview1:11
Everything you need to know about the #1 social media platform in the world.
Facebook Business Page Setup - Part 14:09
Learn how to set up a Facebook Business Page.
Facebook Business Page Setup - Part 22:45
Learn how to set up a Facebook Business Page.
Facebook Business Page Setup - Part 32:34
Learn how to set up a Facebook Business Page.
Facebook Business Page Setup - Part 44:44
Learn how to set up a Facebook Business Page.
Facebook Shop5:12
Learn how to set up a Facebook Shop to get sales through your Facebook page.
Facebook Pixel & Retargeting3:44
In this chapter we go over the importance of retargeting ads and how to set up a facebook pixel on your E-commerce store.
Facebook Ads Overview7:42
Learn how to set up a Facebook Ad.
Twitter6:05
Twitter features, benefits and overview.
Instagram Part 14:35
Instagram features, benefits and overview.
Instagram Part 23:23
Instagram features, benefits and overview.
Snapchat3:39
Snapchat features, benefits and overview.
Pinterest Business Profile Setup Part 14:24
Learn how to set up a Pinterest Business Page.
Pinterest Business Profile Setup Part 21:58
Learn how to set up a Pinterest Business Page.
Pinterest Boards & Pins3:20
Learn how to set up a Pinterest Business Boards & the advantage of having great content on Pinterest.
Finding Great Content To Post On Social Media6:31
Learn how to find great content to post on your social media content
Creating Great Social Media Content4:15
In this chapter we go over some great applications to use to edit your social media content.
YouTube Advertising & Video Ads2:45
YouTube & Video Ads overview.

Introduction To The Amazon FBA Platform & Sales Reports6:29
Introducing the Fulfilled by Amazon program and what it involves.
Amazon Sponsored Products / PPC16:35
PPC is very important if you want to drive sales and rank your product higher. To do this, you need a clear strategy in place.
Beyond FBA: Amazon Seller Central9:35
Seller Central will be the backbone of your business. In this chapter, we will give you a full overview of Seller Central and how to access reports.
Beyond FBA: Vendor Express4:48
Amazon Vendor Express Overview.
Beyond FBA: Vendor Central3:07
Amazon Vendor Central Overview.
Amazon Product Launch Checklist8:50
Everything you need to know to have a successful launch on the Amazon platform.
Amazon Customer Service - How To Get Great Reviews & Feedback4:50
Reviews and feedback are very important if you want to distinguish yourself from the competition. In this chapter, we give a clear strategy on how to successfully get 5* reviews & feedback – each and every time!

Inventory Storage Introduction1:22
An introduction about fulfillment centres, their purpose and why they are essential to scale your e-commerce business.
Why Use a Third-Party Fulfillment Centre? - Part 118:06
In this chapter, we give the main reasons why fulfillment centres are an essential part of making logistics easier and more efficient.
Why Use a Third-Party Fulfillment Centre? - Part 26:25
In this chapter, we give the main reasons why fulfillment centres are an essential part of making logistics easier and more efficient.
How To Create Custom Shipping Boxes?2:29
Providing a unique customer experience is essential if you want to distinguish yourself from the competition. Custom shipping boxes are a perfect way to do so! Find out how in this chapter.
Bonus: Fulfillment Centre Resources5:09

Product Branding Overview1:01
An introduction on what makes good product branding and why it’s essential for your brand & business.
Product Photography15:54
Good products will help you sell! By having great product images you are already distinguishing yourself from your competition. In this section, we go over what makes good product photos and how you can improve your existing ones.
Custom Packaging - Part 16:41
Let’s face it – E-Commerce is very competitive! This doesn’t only apply to Amazon, when you release a new product, you are competing with a lot of sellers! A good way to be different is by offering custom packaging and wowing the customer when they receive your products!
Custom Packaging - Part 215:57
Let’s face it – E-Commerce is very competitive! This doesn’t only apply to Amazon, when you release a new product, you are competing with a lot of sellers! A good way to be different is by offering custom packaging and wowing the customer when they receive your products!
Insert Cards & Marketing Materials Part 14:50
Insert cards and marketing materials are essential if you want to receive reviews and feedback on your listing. Find out how in this chapter.
Insert Cards & Marketing Materials Part 28:05
Insert cards and marketing materials are essential if you want to receive reviews and feedback on your listing. Find out how in this chapter.
Insert Cards & Marketing Materials Part 34:21
Insert cards and marketing materials are essential if you want to receive reviews and feedback on your listing. Find out how in this chapter.

How I Made 50,000$ Profit With 1 Order In Retail!9:31
In this chapter I explain how retail can bring large profits and what you can do to get into retail
Finding Retailers & Distributors In Your Niche29:59
In this longer screencast you’ll learn how to find retailers, importers, wholesalers, potential customers and much more – from the comforts of your home!
Creating a Company Presentation1:41
Prepare simple marketing material that makes the difference and makes you look more professional. See how I do it in this video.
Contacting Retailers, Margin Calculation, Templates, & More16:19
I’ll walk you trough how you can contact retailers and what you have to look out for. A few tips and tricks that can make or break your first approach.
Contracts & Agreements With Retailers3:54
Just as when you should have contracts with suppliers in China, retailer will want to have contracts with you as well. I give you a few templates and pointers on what to look out for.
Cold Call Guideline & Email Template5:25
We’ve prepared a simple but very effective cold call and email guideline that you can use to contact retailers and potential buyers.

Requirements

for some bonus documents you will need Microsoft Office
All you need is an Internet connection & a laptop/computer.
Have the right mindset for entrepreneurial adventures!
ideally you will have a little experience in sourcing or taken my other course (Live Case Study)

Description

My name is Manuel and I have been importing from China for over 18 years while actually living in China for over 12 years now. I've released several courses on Udemy, some of them are bestsellers in their category.

Competition has increased a lot and now only the fittest will survive.

Amazon is a great platform to get started but it is not the only sales channel out there.

If you truly want to build a brand and beat the competition you need to branch out into other sales channels including other Amazon marketplaces.

On top of that, most importers don’t even know that they have to meet certain country regulations. Governments, retailers and eCommerce channels like Amazon will become stricter and stricter.

You need to stay ahead and be fully prepared of what’s to come. Simply buying a product in China and putting it on Amazon won’t guarantee your survival anymore!

You’ll want to be better than the rest out there and bring your business to the next level.

Most courses out there only focus on a specific strategy which might not be viable anymore. What we offer is something no one else does. We looked at all parts of building a business and a brand not just on Amazon but many other sales channels.

You need to look at long term strategies. Amazon can close your account any day without prior warning. You’ll want several income streams and have ultimate control in every part of your business. We’ll show you how you can build trust with your customers and turn this into a powerful tool to increase sales.

From pricing and inventory, to closing deals with large retailers that will help exposing your brand to new audiences, this course is all about giving you the confidence to expand your business further. Amazon is still the most popular sales channel, and selling on there will always be viable and it will grow even more in the future. However, the point is to diversify and secure your survival.

Even if you are already selling a few products on Amazon – Don’t stop there!

Your products might sell well on other channels too. Imagine if you already have a lot of products on Amazon, you can take those same exact products and expand into other sales channels – the opportunities are endless!

This course will stand the test of time because it looks at the bigger picture of an Ecommerce business and does not focus on just one sales channel.

So let me guide through some of the things you will learn in this course:

Choosing a Product

Even if you’re an established seller, chances are you’re still looking at new products to sell right now! This module will help you devise a strategy to launch great products – each and every time! But that’s not all, a unique brand is ultimately more valuable.

That’s why we have dedicated a complete section on patents and how to analyze your competition effectively. Remember, generic products are not working anymore and if you truly want to innovate, you need to have Intellectual Property unique to your brand. We’ll also show you in a unique and foolproof way how to find innovative products.

Business Incorporation

Having a strong legal structure behind your business will be vital for your success. For this reason, we have researched the best countries in the world to incorporate your business. The main goal of this module is making your business more attractive to investors, especially if you want to sell your business down the road.

A strong business is also a profitable one! You might agree with us that in this business, fees can really kill your profit margins. However, we have got you covered in our business banking section. We have done extensive research on the best business bank accounts, currency exchange and transfer accounts to make sure your brand saves money and becomes more profitable.

Social Media

Knowing your target audience will be essential if you want to build a raving fan base that purchases every product you launch. When it comes to building audiences in your market, there is no better way than having a social media strategy.

We have asked around in groups launched questionnaires and polls and the issue most people have these days is actually not sourcing or PPC or inventory management – but how to launch a product.

I truly believe Influencer marketing and having a strong social media presence will be your KEY tool for the years to come when launching products. Influencer marketing is exploding right now and it will be the only way to get your product off the ground!

In this module, we will guide you step by step through all the social media platforms and how you can successfully build an audience behind your brand.

Having a social media strategy in place is not only vital to get your brand noticed, but also to drive sales and get market share from your competition.

Building social media presence is not a sprint but a marathon.

I am not going to lie, it will take time to build an audience, but if you start now, you’ll have the most powerful tool on the market.

The best part is that we will not only give you a clear strategy on how you can drive insane amounts of traffic to your Amazon listing, but also to your website.

Younger audiences are also moving away from traditional sales channels like retail, and they are shopping on social media. After going through this module, you will have a platform where you can connect with your customers and showcase your products freely.

Retail

I’ve been in retail for over 18 years now and that’s where I actually started out.

I’ve built a 7 figure retail business before even moving onto Amazon.

I’ll discuss retail in detail and how you can reach out to retailers. I’ll show you how I find retailers in a foolproof way. I’ll show you how I prepare marketing materials that you can send to retailers and how you can follow up and push for sales.

You’ll also learn how to price your products to retailers and which contracts you need to prepare beforehand when you work with them. I’ve made profits as big as 50,000$ with retailers in one day and I will show you how you can do it too.

This is just a brief overview of the entire course. There are many other modules that will help build and elevate your brand.

Our ultimate goal with this course to is help you build a business that is stronger, profitable and more successful than your competitors.

After going through our course, you will have learned how to take control over your business and build a brand loved by its customers, in any market you plan to sell.

So join us today and learn how to start a global brand & build an eCommerce empire.

THIS IS NOT AN IN - DEPTH AMAZON FBA COURSE. This course is about building a brand on and off Amazon. For in-depth Amazon FBA information please visit my course: From China to Amazon - A live case study and complete guide!

Who this course is for:

anyone with an entrepreneurial mind and interested in the Import/Export Industry
anyone who wants to import from China & sell your products from anywhere in the World
FBA (Fulfillment by Amazon) sellers
eBay sellers
Offline sellers (retail/wholesale) are also the perfect candidates for this course

Brand Evolution - Build an E-Commerce Brand From Scratch

What you'll learn

Explore related topics

Course content

Brand Essentials: Product Innovation & Business Philosophy8 lectures • 43min

Module 1: Building a Brand7 lectures • 48min

Module 2: Business Incorporation11 lectures • 1hr 54min

Module 3: Choosing a Product6 lectures • 1hr 22min

E-Commerce15 lectures • 1hr 19min

Social Media21 lectures • 1hr 31min

Amazon7 lectures • 54min

Inventory Storage & Fulfillment5 lectures • 34min

Product Branding7 lectures • 57min

Retail & Wholesaling6 lectures • 1hr 7min

Requirements

Description

Who this course is for: