
Discover strategic brand design through a five-step process that aligns design with business objectives, integrates research and strategy, and creates a cohesive identity that connects the target audience.
Discover free resources for logo and brand identity design, including Google Fonts, MyFonts, Pexels imagery, Firefly AI imagery, and free mock-ups from Mr. Mock-up and Free Pick.
Choose Adobe Illustrator as the industry standard for professional brand design, with budget-friendly alternatives like Figma, Coral Draw, and Canva for beginners.
Discover the five fundamentals of effective logo design—simple, memorable, versatile, timeless, and relevant—and learn how a logo functions as a brand symbol across print, digital, and beyond.
Explore the triad of effective logo design—scalability, relevance, and a one-color test—tested by a 32x32 favicon to ensure the logo reads clearly at any size.
Explore the nine logo styles—wordmarks, lettermarks, pictorial marks, abstract marks, combination marks, emblems, mascots, negative space logos, and golden ratio logos. Learn their pros, cons, and best client uses.
Explore building a cohesive brand identity system with a primary and secondary logo, color palette using the 60-30-10 rule, typography, brand guidelines, and mockups for client presentations.
Begin with a strategic client call to define goals, research colors and positioning, then sketch ideas, digitize, and present black-and-white concepts before delivering the brand identity, including color and typography.
Discover how repetition, emotion, and distinctiveness make logos memorable by shaping neural recall from the hippocampus to the frontal cortex, with branding insights for Nike.
Recreate the Illumine logo in Illustrator, adjusting size, color, and transparency to add depth, test a word mark and pattern, and deliver a polished, credible brand identity.
Pictorial logos offer simple, direct design for instant recognition, as seen in Apple and Twitter, and suit descriptive brand names by visualizing the concept behind the word.
Craft a minimal, balanced pictorial logo for the ginger app during the discovery phase that harmonizes eastern and western medicine in a single mark using negative space.
Sketch a pictorial logo for ginger, pairing pills for western medicine and leaves for eastern medicine across two sketch phases, iterating structure and negative space for a clean app-icon look.
In Illustrator, refine the Ginger logo from sketch into a pill-shaped leaf mark, adjusting curves, anchor points, and thickness, then iterate to balance and polish for client-ready branding.
Explore wordmarks, a logo built around text using distinctive typography, kerning, spacing, and font choices to convey a brand’s character.
Develop a distinctive wordmark for Ascenta by translating ascent, elevation, and improvement into letterforms, using a client brief and four logo concepts with visual cues.
Develop a polished wordmark logo entirely in Illustrator. Learn how to choose a Montserrat typeface, convert outlines, apply gradients for depth, and refine the design quickly.
Explore how lettermark logos condense long brand names into initials, driven by typography to create a professional, compact, and versatile brand mark suitable for various applications.
Sketch multiple lettermark ideas for the data launch, refine phase one concepts, select the strongest options, and prepare the final version in Illustrator.
Refine the lettermark in Illustrator by aligning angles and using the divide tool to create a polished, client-ready logo to minimize revisions.
Explore what makes a great combination mark by examining Burger King, Doritos, and Adidas, including word marks, icons, and brand codes, and learn to create your own combination mark.
Sketch a combination mark for BioApplicate, blending a medical cross with a digital feel. Refine through a two-phase process and move to Illustrator with color and a data-driven word mark.
Develop a professional combination mark logo for BioAdvocate in Illustrator, balancing circles and connectors, then pair it with a Montserrat word mark to create a cohesive brand identity.
Explore what makes emblem logos stand out by examining Starbucks, Harley Davidson, and Harvard, focusing on asymmetry, tradition, prestige, and the emotional signal of brand authority.
Explore the briefing and discovery for a Japanese restaurant emblem, examining waves and red motifs, a Starbucks-inspired girl concept, and research from Pinterest and Flaticon to sketch one direction.
Develop an emblem logo for a Japanese restaurant through two phases: ideation sketches and refinement, featuring a Japanese girl, waves, and sun rays for client presentation.
Begin with the brief and discovery to develop a Wild West Waffle mascot, then research flat, simple color palettes, minimal outlines, expressive eyes, and a butter nose before sketching.
Explore how golden ratio logos use precise proportions to look aesthetically pleasing. See MasterCard, Pepsi, Apple, and Twitter as examples of the golden ratio method in logo design.
Explore creating a dynamic, scalable logo for Skyworlds by reimagining the infinity symbol with the golden ratio, injecting energy and movement while maintaining balance and uniqueness.
Sketch the logo in two phases, exploring an infinity-inspired mark and balancing it with the word mark. Then refine in Illustrator using the golden ratio for a dynamic Skywells logo.
Use Illustrator to apply the golden ratio with fibonacci circles, guiding curves to build a clean, professional logo and refine edges for an aesthetically appealing, infinity-inspired result.
Brand Designer Pro is a complete step-by-step class that teaches you how to become a skilled strategic brand designer and build a profitable creative business with your work. In this class, you’ll learn how to create powerful brand strategy, design premium brand identities, attract better clients, and grow your income as a creative. If you want to go beyond design tutorials and actually learn how to make money with branding — this is the class for you.
What You Will Learn
In this class you’ll learn how to:
Build brand strategy with clarity and confidence
Design premium identity systems that feel intentional and consistent
Package your offers so clients instantly understand your value
Price for profit (not hours) and confidently raise your rates
Create a consistent lead engine (content, outreach, referrals, partners)
Run sales calls that convert premium clients
Turn work into case studies that attract future projects
Deliver projects using repeatable processes and structure
Build recurring monthly revenue with retainers + advisory
Why You Should Take This Class
Most designers know how to design — but they don’t know how to run a profitable creative business. They undercharge, wait for clients, and hope for referrals.
This class gives you a proven roadmap to build confidence, earn more, and position yourself as a trusted brand strategist — not “just” a designer. You’ll walk away with skills you can use immediately on real projects and a business model that supports long-term creative freedom.
Who This Class Is For
This class is perfect for:
Graphic designers who want to level-up into brand strategy
Freelancers wanting predictable income and better clients
Creatives building their own studio or small agency
Designers who want more clarity, confidence, and business skill
No advanced strategy knowledge is required to start — this class is designed to help you grow from wherever you are today.
Materials / Resources
You’ll only need a computer and your preferred design tools (Figma, Illustrator, Photoshop etc.). The class will also include helpful worksheets, templates, pricing tools, and case study frameworks to support your learning and implementation.