Brand Design Master Course: The Full Brand Design Process

Explore how brand designers craft cohesive visual identity by focusing on brand strategy, voice, color, typography, logo systems, and brand assets beyond the logo.

explore how luxury jewelry brands convey identity through clean, minimal visuals versus textured photography, analyzing price points, typography, and designer-driven competitor research.

Begin the brand design process by gathering structured client information, asking the right questions, and using responses to define the project for a luxury jewelry brand called Silver Touch.

Learn to ask the right branding questions - from logo naming and audience to industry, unique selling points, and values - and guide research across industry, audience, and competitors.

Conduct competitor research to analyze luxury brands’ online look and feel—clean, minimal, black-and-white with selective color, textures, typography, and price points.

Explore competitor work on Behance to compare luxury jewelry branding, logo types (icon, wordmark, stamp), color palettes, and typography (Montserrat), shaping a moodboard and identity for Silver Touch.

Create a two-artboard starscape in Adobe Illustrator using rgb; assemble brand images from Behance, and develop elegant and fun luxury concepts with textures, logos, and brand materials.

Learn to present stylescapes through a structured slide deck, including competitor research, brand values and positioning, and two style options, guiding client selection and moving toward logo sketching.

Map tangible and intangible words from client keywords to shape a word map, then translate it into logo concepts and sketch ideas using pen, paper, or digital tools.

Learn the properties of a good logo, including simplicity, memorability, timelessness, versatility, and appropriateness, recognizing that a logo is an identification mark rather than the brand itself.

Explore logo sketching across wordmark, monogram, symbol, emblem, mascot, and combination mark types, and learn to develop a logo system with sketches that inform font choices and branding authenticity.

Explore typography research by selecting fonts from Google Fonts based on our word mapping for mobile-focused branding, then refine font properties to achieve a minimalist, elegant look.

Import sketches into Adobe Illustrator, trace with layers, and test fonts to develop three distinct logo concepts. Document the process to present three varied options for the final brand design.

Present the logo by making it realistic and colored, with text and sparkle, clipping masks, and developing logo variations in a three-logo system aligned with client preferences and brand values.

Perfect the brand logo by assembling fonts, patterns, and seal graphics, refining curves and spacing, and creating balanced logo variations and taglines for different surfaces.

Explore a complete logo system with variations, cascading logos into versions: logo with tagline for documents, standard logo, text-only logo for websites and apps, icon logo, and seal for authenticity.

Develop the silver touch logo system by aligning S and T into a refined icon, linking letters with the ship builder, and producing wordmark and stamp variants with sparkle behind.

Explore typography as a core brand element, including anatomy of letters and fonts like serif, slab serif, sans serif, script, and display, with readability and licensing considerations.

Develop a typography system for a product catalog by structuring header, content, and price, testing display fonts, and using lowercase headings to maintain calm brand identity.

Explore color psychology for brand design: red's energy and appetite implications, plus purple luxury, white cleanliness, black authority, orange warmth, green growth, yellow optimism, and blue trust.

Develop a calm, elegant brand color system by leveraging neutral tones, metallics, and pastels, using navy blue, ivory, champagne, and purple and considering skin tones for jewelry visuals.

Choose navy blue as the main color, pair with pastel blues and purples, and neutrals to convey luxury. Learn to create shades, apply color wheel insights, and use Pantone metallics.

Develop a cohesive color system for luxury branding by choosing pastel palettes, applying curvilinear elements for a calm vibe, and defining main, background, text, and accent colors.

Introduce other brand assets by creating brand patterns and illustrations that convey the brand vibe even without the logo, and apply brushes across background, packaging, and social media.

Learn to create seamless patterns in adobe illustrator for fashion design using the pattern tool, pattern dialog box, and swatches to control repeat, spacing, and edge alignment.

Develop a cohesive set of brand assets by creating a continuous pattern and pattern brush in Illustrator, then refine with bounding boxes, reflections, and color variations for a branding toolkit.

Research stock photos to build a calm brand aesthetic using brown skin tone undertone and light, clean backgrounds. Apply selected images to the product catalog to guide designers and photographers.

Select six images that fit the brand, balancing neutral tones with blue and minimal backgrounds to establish a blue-to-purple catalog aesthetic.

Explore how mockups serve designers and clients, choose free or paid options, and tailor luxury brand visuals from internet mockups using Illustrator and Photoshop workflows.

Learn to create realistic brand mockups by sizing smart objects in Photoshop, transferring designs to Illustrator artboards, and preparing multiple product mockups for social media and billboards.

Create jewelry mockups by layering a pattern between a gradient and an image, drop in assets from folders, and use smart objects in Illustrator or Photoshop, starting with a sketch.

Create a client presentation by assembling brand assets, colors, typography, and imagery; design a cover page and slides that showcase logo, keywords, patterns, and brand applications.

Outlines the Silverthorne brand identity guideline, including logo concepts and stamp applications. Defines color codes, typography system, photography guidelines, and resources to ensure brand consistency.

Craft case studies and a visuals-driven portfolio that narrate how design meets client needs, detailing logos, color, typography, photography, patterns, and animation to portray brand identity.

Create a Behance portfolio page for a branding agency, uploading a cover image, project overview, and crown concept video with centralized text and tags like brand identity design.