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Brand Design Concept

Brand Design Concept

Welcome to The first course from the brand design training series - Brand Design Concept
Created byYousef Ikhreis
Last updated 10/2020
English

What you'll learn

  • Learn What is branding?
  • Learn Why is branding important?
  • Learn What is the difference between the logo and the brand?
  • I will show several sketches for the logo
  • Design new logo in Adobe Illustrator
  • Define the emotional elements as a story
  • Create breathing and proof for the logo
  • Create and imagining the look and feel

Course content

1 section14 lectures1h 34m total length
  • About Brand Design Training Series3:38
  • What is Branding? Why It is Important?3:27
  • The Differences Between the Brand and The Logo5:10
  • Sketching Logo, Story, The Definitions ...8:56
  • Design the Logo / Part-17:29
  • Design the Logo / Part-27:29
  • Design the Logo / Part-38:36

    Explore logo design by selecting name typography with capitalized initials, test multiple font options, and compare fonts like Helvetica, Futura, and others, while evaluating shapes and angles from different views.

  • Design the Logo / Part-48:28
  • Design the Logo / Part-54:12
  • Design the Logo / Part-67:24
  • Design the Logo / Part-77:00
  • Design the Logo / Part-87:00
  • Design the Logo / Part-98:30
  • Design the Logo / Part-107:04

    Design the logo by placing points randomly in a balanced way, avoid symmetry, compare options, and adjust color balance for a meaningful brand name composition.

Requirements

  • Photoshop, Illustrator

Description

hi guys

welcome to the first course of brand design series, In this course we will get into brand design concepts.

we will talk about

What is branding?

Why is branding important?

The difference between the logo and the brand.

we will sketch and design new logo, define the emotional elements as a story

creating breath and proofing the logo by designing posters.


Why is branding important?

great branding

  1. shows customers what is special in you

  2. tells your story in an instant

  3. builds confidence

  4. builds an emotional connections

  5. gives you purpose and direction


  6. leads to new directions and ideas

  7. make selling easier and better

  8. delivers results

  9. generates growth

  10. creates a positive employee morale


  11. building a trust relations with audience

  12. build a loyal customer base

  13. build a stronger customer bond

  14. supports marketing and advertising efforts

  15. increased market share


Who this course is for:

  • Graphic design Students
  • graphic designers
  • Animators