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Brand Design Applications

Brand Design Applications

Welcome to The third course from the brand design training series
Created byYousef Ikhreis
Last updated 10/2020
English
English [Auto],

What you'll learn

  • How to implement and apply the design guidelines in great brand design
  • How to keep your design consistent
  • How to be creative
  • How the brand design guideline will save your time and efforts

Course content

1 section12 lectures51m total length
  • About Brand Training Series3:38

    Explore brand design concepts, guidelines, differentiate the logo from the brand, create a new logo in Illustrator, and design posters in Photoshop by defining emotional elements as a story.

  • Introduction - Part 14:32

    Explore applying brand design principles across stationery, business cards, letterhead, envelopes, and product formats, then use the guideline and photoshop to modify the logo on various items.

  • Introduction - Part 24:38

    Learn how to implement the logo and brand across apps, objects, and printed materials. See examples like shoes, business cards, textures, bags, mugs, and one-color prints that reinforce brand identity.

  • Group 15:30

    Explore iterative brand design across logos, colors, and placements, from car wraps to posters and app icons, emphasizing a single font and blue, gold, and silver palettes.

  • Group 23:59

    Explore brand design applications by examining frame and color strategies, logo placement, and one-color prints across apparel and product mockups, highlighting simple, attention-grabbing visuals that align with guidelines.

  • Group 33:57

    Explore brand design applications by analyzing how image placement, logo emphasis, color variations, and billboard layouts grab attention on websites and social media, delivering a concise moment-driven message.

  • Group 44:47

    Position the logo for dominance across templates, test aspect ratios, and apply a green-yellow filmic look with centered alignment to create a billboard-ready brand impression.

  • Group 52:57

    Position the logo on the right within a wide open space to emphasize the athlete's belief in the impossible and craft messaging centered on the champion's victory.

  • Group 62:50

    Analyze a gold and victory themed logo, consistent button and line patterns, and blue site color styling; apply color correction to bright, clean branding imagery.

  • Color Balance Explanation3:34

    Learn color balance in brand design by applying a guideline-based mix of black, gold, blue, and white, using greyscale and non-exact percentages to achieve a feeling-driven palette.

  • Design Press Wall6:28

    Explore how to design a press wall by transferring logos from Illustrator to Photoshop, using smart objects, outlines, and white-background checks, and leveraging MoCap to speed up branding work.

  • Showing Design Layers4:59

    Show how to work with design layers in brand mockups, comparing backgrounds, textures, and effects, and apply guidelines to align each layer with the template structure.

Requirements

  • Photoshop, Illustrator

Description

I made 50 design in different applications and will show you

How to implement and apply the design guidelines in brand design?

How to keep your design consistent?

How to be creative?


We will dive more for building our brand and implementing the logo at different applications like

Stationary design

Business Card

Letterhead

Envelops

Product design

Car design

Staff clothes

And more ...


Great brands are built through the consistent delivery of the brand messages through all touchpoints – a strong, unified message reinforces not only who we are and why we exist, it also drives recognition, trust, success, and of course ultimately: business growth.

Your brand is “ the values that guide you, the roles you play, the relationships and interactions you have, and your impact. your brand is a promise that your actions will always be aligned with your values...


Who this course is for:

  • Graphic design Students
  • Graphic designers