Brand Campfire: The Art & Science Of Brand Storytelling
What you'll learn
- Create brand stories that engage the human brain at a level deeper than traditional brand marketing
- Coach your staff and your clients in how to create more effective brand stories
- Structure a brand story so that it follows a time-tested structure for telling a great story
- Ask the right kind of questions to develop great brand stories for clients and your own brand
Requirements
- A basic knowledge of brand marketing
- A computer or mobile device that can play video/audio - you can play the preview video on this page to be certain your device is compatible
- Ability to view PDF files on your computer or mobile device
Description
Brand Storytelling - The New "Must Have" Marketing Communications Skill
Learn The Art & Science Of Brand Storytelling
Brand Campfire is a high-energy video documentary and interactive learning series created for anyone in the business of brand communications who wants to understand the ins and outs of brand storytelling. Sixty minutes of videos plus tons of downloads.
We'll journey into the labs of scientists and see what happens to the brain as it engages with story. We'll discover why it's human nature to crave story and why brand storytelling can be so effective in both consumer and B2B marketing.
Animated Story Arcs, Brand Storytelling Exercises & Other Interactive Brand Storytelling Tools
To demonstrate the art of brand storytelling, the documentary includes original short story videos that will inspire you as you discover how humans engage with story. Animated story arcs and other creative tools along with a high-energy soundtrack make this learning experience one that's always moving forward and always entertaining. Brand Campfire is not your typical course series... it's meant to feel like you're watching a documentary rather than sitting through a class.
Exclusive Brand Storytelling Downloads & Interactive Learning Modules walk you through the elements of story such as Theme, Character, Setting, Plot & Action. Also included is a detailed yet easy-to-use brand story template based on the work of the industry's top brand storytellers to help you plan and create your own great brand stories.
Course Updated: November 2017
Preview clip credits:
Back To The Start: © 2011 Chipotle Mexican Grill, Inc.
Nike logo and Nike archival photos: © Nike Inc.
Suitemates: © 2014 Kinaxis Inc
Who this course is for:
- Creative Directors
- Marketing Directors
- Public Relations Professionals
- Journalists
- Copywriters
- Art Directors
- Graphic Designers
- Account Executives in Public Relations and Advertising
- College students interested in brand communications
- Chief Marketing Officers
- Commercial Directors
- Commercial Producers
- Content Managers
- Writers
Course content
- Preview02:09
- Preview02:38
- Preview00:56
- 00:46Who's Hungry For Some Drama?
Instructor
![Kevin McIntosh](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 3.8 Instructor Rating
- 113 Reviews
- 946 Students
- 2 Courses
Kevin McIntosh has over 25 years of experience working as a copywriter developing his brand storytelling skills in ad agency and in-house agency environments.
He has created brand communications for over a dozen Fortune 500 brands including DuPont, Fruit of The Loom and RCA and has won numerous ad industry awards.
As one of Nashville's many songwriter/storytellers and guitar twangers, he has a passion for crafting stories about life, love and faith.