What comes in your mind...
What comes in your mind when it comes to "Charlie Chaplin" name?
Explanation for the Quizzes above0:44
What is a Brand? Brand Management? Brand Development? Brand Building?4:14
Brand Equity Index Model6:14
Types of researches related to brand building14:09
Explore ad hoc, market information, and desk information research, including qualitative and quantitative methods, consumer panels, retail audits, and in market communications tracking, to drive brand building and innovation.
Key attributes - Unmet needs - Motivators - Key Drivers10:27
Explore how derived importance and stated importance reveal unmet needs and motivators driving brand choice, and apply a four-quadrant and a brand positioning grid to prioritize attributes.
Brand Experience5:07
These days, for brands to thrive they can’t just offer either a functional or emotional benefit – they need to be able to fuse the two together to create an experience and establish themselves in the minds of consumers. How do they do this?

How to get a big picture to win?4:46
Define the current brand position using a simple framework, analyze category growth, competitive advantages, and consumer insights with a pesto lens, and plan a win via digital channels.
How to define thought process - part 1: Model1:37
Learn a simplified brand growth model focusing on two routes—penetration and consumption—to boost volume share, using a streamlined six PS framework.
How to define thought process - part 2: Shopping Behavior4:30
Explore how price, product, and a strong brand proposition drive market penetration. Leverage the six levers of brand growth while examining unconscious shopper behavior.
How to define thought process - part 3: Examples17:02
Analyze the market situation, set objectives, and stand out by refining your brand proposition and the four Ps: proposition, promotion, place, and PAC to win new consumers.
How to understand and analyze the key drivers?15:42
How to conduct surveys by yourself?3:49
How to discover unmet needs? and prioritize attributes?1:00
Learn to uncover unmet needs by combining derived and stated importance, identify key drivers, and prioritize attributes through cross-channel surveys and consumer conversations.
How to define unique value proposition?2:18

How to name your brand effectively?6:52
How to use color to win consumers' attention?8:44
How to write a brief?1:55
Write communication Brief8:02
Define consumer insight and target audience, explain current thoughts and actions, and outline desired responses to advertising within a 360-degree green tea campaign across a brand portfolio.
Write design brief3:29
Define a packaging design brief with objectives, insights, and branding. Convey irresistible taste with authentic daste, fruit, and carbonation in a dynamic, colorful style; offer three options per variant.
Write research brief3:42
How to evaluate the outcomes of freelancer?2:15
Explore two practical models to evaluate freelancer or agency outcomes: sharpness of insight, clarity of message, feasibility, and brand benefits, plus open-minded differentiation that resonates with consumers.

Introduction of New Product Development1:10
Explore new product concept development as a driver of revenue growth, presenting a practical framework and key distinctions between product concept and communication concept.
Roles of New Product Concept Development12:43
Learn how to develop a leapfrog product by delivering a revolutionary multi-touch user interface, desktop-class software on a mobile device, and seamless iTunes integration with an iPhone-like concept.
Product Concept Template3:16

Requirements

Open mind
Willingnes to take action

Description

This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:

>>> win consumers' heart by defining key drivers

>>> win in competition by being outstanding and differentiated

>>> make sure your brand is highly recognized and remembered.

FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.

The course is divided into 4 sections.

Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.

Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.

Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.

Section 4 will show you how to prepare for the launch of the brand practically with a low budget.

Who this course is for:

Start-up owners who want to find out their way to differentiate their business in the first stage
Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
Small & Medium enterprises willing to create their brand
Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
Students

Reasons to Believe:

Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).
He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups.

#brandmanagement #branddevelopment #startup #marketing #brandstrategy #marketingstrategy #businessbranding #FMCGmarketing #FMCGbrandmarketing

Who this course is for:

All entrepreneurs running physical product business, who want to take their brand to the next level
Physical product startups founders
Marketing and brand managers who are finding the way to differentiate
FMCG marketers
Anybody interested and willing to learn more about brand building
Students

Brand building for startups: how to win consumer mind?

What you'll learn

Explore related topics

Course content

Introduction3 lectures • 8min

What you should know? - Key Concepts6 lectures • 41min

How to win?8 lectures • 51min

How to get materials before launch with limited budget?7 lectures • 35min

Bonus Module: Create Ideas and Develop Product Concepts3 lectures • 17min

Business Model1 lecture • 9min

Requirements

Description

Who this course is for: