
Learn to use social media to drive brand awareness, grow your audience, and convert awareness into sales through targeted posts, copy, design, and paid ads.
Drive brand awareness on social media by reaching new audiences with targeted ads, compelling copy, and standout design. Learn how to choose platforms, measure results, and turn awareness into customers.
Select the right social platforms by mapping your target audience, what people use each platform for, and competitors, using traffic data to post where your brand can build awareness.
Create social media content to boost brand awareness with organic and paid posts, using short, informative messages and strategic hashtags, including local targeting.
Design an eye-catching image or short video that stands out and stays on brand to drive awareness. Keep text readable with minimal text; tailor image or video size by platform.
Create effective brand awareness ads on social media, selecting brand awareness, follower, or traffic ad formats and targeting with demographics, interests, and lookalike audiences to boost reach and followers.
Track follower growth, campaign costs per follower, and reach versus impressions to measure brand awareness. Analyze engagement and video views across analytics sections to identify top-performing posts.
Learn five practical tips to boost your brand awareness on social media, including being social, following people, creating fresh eye-catching content, using strategic hashtags, and running occasional giveaways.
Discover why brand awareness matters on social media platforms, reach new audiences with organic posts and ads, and craft attention-grabbing content that builds relationships without hard selling.
While many brands and businesses want to focus on getting sales from social media, you can't sell anything if the audience haven't heard of you. Getting your brand name out there and in front of your audience is the first step in any successful social media approach and that's why it's so important. Looking at each of the platforms, understanding how they can help you and what you need to do to ensure that you get as much 'good' exposure for your brand as possible is key to creating a great brand strategy, and it doesn't take up as much of your time as you might expect...
This short 30 minute course will teach you:
Why you need to consider brand awareness as part of your overall strategy
How to create great content that creates brand awareness
How you can utilise ads, no matter your budget to maximise your brand awareness
How to measure whether your approach is working
How to create great content for brand awareness
This course has been designed by industry experts who have worked with some of the planets largest brands. But we know that not everybody has the budget of these big corporations and that's why we created Social Media Training School. It's designed to give some real world, practical advice to small business owners and marketers, at a cost effective price.