Brain and Behavioral Science Fundamentals

Learn basic principles of brain and behavioral science that you can apply to the design of products and services
Free tutorial
Rating: 4.8 out of 5 (513 ratings)
8,374 students
43min of on-demand video
English [Auto]

Describe the foundational and recent research in brain and neuroscience and ideas of how to apply brain and behavioral science to understand the behavior of the people you interact with, including customers, co-workers, friends, and family. You will better understand how people make decisions and take action. This is an overview course and it also helps you decide if you want to learn more, and, if so, which areas you should explore next.


  • There are no prerequisites. The course is appropriate for anyone who is interested and curious about human behavior.


Why do people make the decisions they make? What makes people want to join together in a social group? How can you motivate someone? This short course is for anyone who wants to work and interact more effectively with other people. In this course you will learn both the foundational and the latest research about human behavior. Whether you are a marketing professional, salesperson, team leader, manager, teacher, or designer, if you want to understand people, then you need to know the science behind human behavior. 

This course is the first course in our full Brain and Behavioral Science (BBS) curriculum of courses. Register now and get started right away to learn the basics of brain and behavioral science.

There are no prerequisites to take this course. You do not need any additional software or materials. 

Over 50,000 students have taken our online courses.

Who this course is for:

  • Business professionals, product managers and owners, marketing professionals, designers


Susan Weinschenk, Ph.D.
  • 4.5 Instructor Rating
  • 7,090 Reviews
  • 104,638 Students
  • 17 Courses

I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations.

A client once referred to me as "The Brain Lady", and it stuck. Probably because I like to teach and consult about brain science.

I'm currently the Founder and Principal of The Team W. I consult, coach, teach, and speak about behavioral science, brain science, psychology, design, innovation, and user experience. I've been lucky enough to travel around the world as a keynote speaker.

I am also an Adjunct Professor at the University of Wisconsin.

My clients include Disney, Amazon, The Mayo Clinic, Zappos, the Federal Trade Commission (USA), and the European Commission.

I like to write books, including: 100 Things Every Designer Needs To Know About People, How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, and Neuro Web Design: What makes them click? I blog at my own website and I blog for Psychology Today.

My work over the years has included the design of websites, software, medical devices, TV ads, physical devices, experiences, and physical spaces to make them persuasive, usable and motivating.

I live in Wisconsin, USA, with my husband. My two children are grown and “launched”. When not teaching, speaking, writing, or blogging, I perform in community theatre, sing jazz, read books, and I'm an avid movie watcher.

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