Theory of the Firm - A Microeconomics Course for Business
What you'll learn
- A Love of Economics that I Hope is Contagious!
- A Thorough Understanding of How to Price a Good or Service in the Market Place
- A Thorough Understanding of the Market Structures of Monopoly, Oligopoly, Perfect Competition and Monopolistic Competition
- A Thorough Understanding of the Relationship Between, Costs of Production, Revenue, and Profit
- A Thorough Understanding of the Power of the Market Structure on Effective Pricing Strategies
- A Thorough Understanding of the Theory Behind Boardroom Pricing Decisions of Successful Firms Around the World!
Requirements
- Just a curious mind and an interest in the world around you!
Description
Hi, I am Brad, and if you’ve ever wondered what goes into pricing a product—whether in a boardroom or a small business—this course is for you.
Managerial Economics, also known as the Theory of the Firm, dives deep into decision-making at the heart of business.
I like to call it “Micro-Microeconomics” because it focuses on the strategies businesses use to thrive in different market structures. Whether you’re a small business owner or working for a multinational corporation, understanding pricing decisions is key—and this course will empower you to do just that.
With over 60 video lessons and downloadable notes, this course covers:
An Introduction to the Theory of the Firm
Costs Theory and what it means for pricing a product
Revenue Theory and its role in determining prices
Profit Theory and how it guides decision-making
Combining costs, revenue, and profit to find the perfect price
Market Structures, including:
Perfect Competition
Monopoly
Monopolistic Competition
Oligopoly
The magic of setting the perfect price based on the firm’s market structure
And, of course, a love of economics that I hope will be contagious!
Economics isn’t just about graphs and equations—it’s about people, their stories, and the forces shaping our world. Understanding economics offers insights into how we make decisions, interact, and adapt in an economic setting. I truly believe that a deep understanding of economics enables us to better understand the human condition.
A Weekly Bonus
As a student in this course, you’ll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I’ll send you a quick, two-minute breakdown of one key economic concept. It’s a simple, stress-free way to expand your understanding of the world, one idea at a time.
I’ve been fortunate to bring a global perspective to my teaching, shaped by my time as a Peace Corps Volunteer, my education at Duke University, and my travels to over 55 countries. These experiences allow me to connect Economics to real-life examples, making the concepts more meaningful and accessible for you.
I’m looking forward to being a part of your journey in Theory of the Firm!
Who this course is for:
- All people of all ages interested learning about the Economics!
- Business Owners who want a better understanding of pricing their products.
- University Students studying Economics and the they decision processes of firms to price their products!
- Adult Learners who want to know about the fascinating nature of effective pricing decisions of corporations
- And ESPECIALLY adults who had a horrible Economics teacher in university!
Instructor
- 4.7 Instructor Rating
- 5,556 Reviews
- 16,847 Students
- 10 Courses
Brad is an award-winning educator, international keynote speaker, workshop leader, and writer who has dedicated his career to making economics approachable and relevant for learners worldwide. With over 20 years of teaching experience at leading international schools, Brad has a unique talent for transforming complex economic theories into practical, easy-to-grasp ideas that resonate with students from all walks of life.
As a sought-after speaker and workshop leader, Brad has inspired audiences globally with his engaging presentations and real-world applications of economics. His ability to connect academic concepts to everyday experiences has made him a favorite among students and professionals alike. On Udemy, Brad’s top-rated courses have reached thousands, equipping learners with the confidence and tools to navigate the intricate world of economics.
Brad is also the creator of Just One Thing, a weekly newsletter that distills one key economic concept into a concise and relatable explanation, offering a stress-free way for curious minds to expand their understanding in just two minutes.
Beyond the classroom and stage, Brad’s passion for economics is grounded in his belief that the subject isn’t just about numbers and policies—it’s about human behavior, decision-making, and the dynamics that shape our world. His work empowers individuals to see the bigger picture and make informed decisions, whether in business, studies, or daily life.
When he's not teaching or speaking, you might find Brad out for a hike, practicing his daily yoga set, or camping in the woods somewhere.