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Behavioral Economics: An Introductory Course
Highest Rated
Rating: 4.8 out of 5(764 ratings)
2,296 students

Behavioral Economics: An Introductory Course

A Course Designed to Give You a Better Understanding of the World Around You--Perfect for University and Adult Learners!
Highest Rated
Created byBrad Cartwright
Last updated 1/2026
English

What you'll learn

  • A love of Economics that I hope is contagious!
  • This Course is an Ideal Companion to any Introductory Economics Class in the World!
  • A thorough understanding of the main principles of Behavioral Economics
  • A thorough understanding of the critique of rational economic thought
  • A thorough understanding of the assumptions of the Neoclassical view of Economics
  • A thorough understanding of the critique of consumers' rational thinking
  • A thorough understanding of the Dual System Model
  • A thorough understanding of cognitive biases
  • A thorough understanding of choice architecture
  • A thorough understanding of the Nudge Theory

Course content

1 section • 9 lectures • 1h 1m total length

  • Introduction Behavioral Economics - A Critique of Rational Economic Thought1:58

    Explore the critique of rational consumer behavior and classical economic assumptions. See how behavioral economics portrays humans as complex and sometimes unpredictable, influenced by climate change and others.

  • Assumptions of Neoclassical View of Economics5:50
  • What is Behavioral Economics?5:59

    Explore how behavioral economics blends psychology with economics, challenging the idea of rational, fully informed buyers and highlighting bounded rationality, incomplete information, social context, and self-control.

  • A Critique of Consumers' Rational Thinking6:51
  • The Dual System Model9:37
  • Cognitive Biases8:59

    Explore how cognitive biases influence decision making. Behavioral economists frame biases like availability, anchoring, framing, social conformity, status quo inertia, loss aversion, and hyperbolic discounting to explain consumer choices.

  • Choice Architecture9:04
  • Nudge Theory9:40
  • Closing Remarks on Behavioral Economics3:12

Requirements

  • Just a curious mind and an interest in the world around you!

Description

Hi, I'm Brad, and have you ever wondered why we don’t always make perfectly rational decisions, especially when it comes to money, resources, or time?

Welcome to my Behavioral Economics course—a deep dive into the fascinating interplay of psychology, decision-making, and economics.

This course is designed for anyone eager to understand the quirks of human behavior in economic settings and beyond. It’s not just about numbers or graphs; it’s about people—their stories, choices, and the forces shaping their decisions every day.

Complete with engaging video lessons and downloadable notes, this course covers:

  • An Introduction to Behavioral Economics

  • A Critique of Rational Economic Thought

  • The Assumptions of Neoclassical Economics

  • Why Consumers Don’t Always Think Rationally

  • The Dual System Model

  • Cognitive Biases

  • Choice Architecture

  • Nudge Theory

  • And, of course, my love of Economics that I hope is contagious!

Behavioral Economics challenges the traditional economic view that humans are entirely rational beings. Instead, it explores how emotions, biases, and environmental cues influence our decisions. It’s eye-opening, relatable, and incredibly applicable to everyday life—from understanding personal choices to tackling global challenges.

By the end of this course, you’ll have a toolkit of ideas to interpret human behavior through an economic lens, whether for personal growth, business, or just satisfying your curiosity about what drives the world around us.

A Weekly Bonus

As a student in this course, you’ll also receive a subscription to my weekly newsletter, Just One Thing. Each Monday, I’ll send you a quick, two-minute breakdown of one key economic concept. It’s a simple, stress-free way to expand your understanding of the world, one idea at a time.

I’ve been fortunate to explore the world as a Peace Corps Volunteer, a graduate of Duke University, and someone who has traveled to over 55 countries. These experiences shape my approach to teaching Economics as a study of people—how we act, decide, and influence the world around us.

I’m excited to join you on this journey into Behavioral Economics!

Who this course is for:

  • All people of all ages interested learning about the Economics
  • IB Economics Students
  • University Students
  • AP Economics Students
  • A-Level Economics Students
  • And ESPECIALLY adults who had a horrible Economics teacher in university!

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