Boutique Basics: Starting & Running a fashion boutique

Name: Boutique Basics: Starting & Running a fashion boutique
Rating: 4.1 (27 reviews)

A practical guide to running a fashion boutique

Created byAnne Mc Nicholas

Last updated 5/2020

English

What you'll learn

Identify whether their chosen location is viable for their business, put in place a strategic buying plan, create budgets and range assortments, market their business efficiently and put systems in place to monitor its progress on an ongoing basis.

Course content

1 section • 9 lectures • 58m total length

Introduction2:18
A simple introduction to myself so that you can get to know me and get some background on the course and how it is laid out.
Whats your Why? Defining your goals, values and mission statement.6:05
In this section, we cover your business goals for your fashion boutique and outline your vision and mission statement. As every good guru says, start with the end in mind and it is especially true when it comes to your business.
Ideal Customer5:09
In this lecture, we define your ideal customer and go through the process of profiling them to help us better understand who is is you are selling to and how you can best communicate with them and cater to their needs.
Opening Stock, Store Design and Layouts5:44
Here, we walk though the process of designing your store and creating the optimum store layout. We cover the do's and don'ts of store design and go through some of the industry tricks for helping to create the best customer experience.
Creating your projected Trading, Profit and Loss Account14:13
Here, we cover the financials of fashion retail and clarify the most important numbers you need to run your business. We delve into Key Performance Indicators, Profit and Loss Accounts and how to track your creditors so you can manage your finances easily and ensure you are always on top of them.
Buying Budgets and Range Planning2:26
Here, we cover fashion buying for boutique owners. This section of the course tells you how to plan your buying, create your fashion buying budgets and goes through a thorough example of an Open to Buy budget plan.
Marketing your Boutique9:41
Here, we discuss how to effectively market your fashion boutique and provide a marketing cheat sheet for boutique owners to help them plan their marketing campaign.
General Housekeeping12:02
In our final section, we discuss the policies you need to have in place as a fashion boutique owner and some of the key points that should be considered when defining each policy.
Conclusion0:58
Our time together has come to an end. Hopefully, you have enjoyed the course and it has helped you put systems in place to run your business smoother and more effectively, with the bottom line increasing all the time. Thank you for taking the time to go through this and I hope you gained as much from doing it as I have from creating it.

Requirements

This is a course for anyone who is considering opening a boutique or who is already running their own fashion boutique.

Description

This course give you a comprehensive, practical guide to running a small business. While the focus for me is on a boutique, the majority of these lessons can be applied to any small business, including how to choose your location, identifying your ideal customer, creating sales projection and buying plans, marketing your business and putting in place the necessary policies, this course provides a one stop shop for all of the above so you can hit the ground running with all the best practices in place. Included are practical workbooks for you to go deeper on each subject and blank copies of all the necessary documents for you to input your own figures, as well as comprehensive examples to help you understand the subjects clearly.

Who this course is for:

Boutique owners and prospective boutique owners