Boutique Basics: Starting & Running a fashion boutique
4.2 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
106 students enrolled

Boutique Basics: Starting & Running a fashion boutique

A practical guide to running a fashion boutique
4.2 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
106 students enrolled
Created by Anne Mc Nicholas
Last updated 4/2017
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify whether their chosen location is viable for their business, put in place a strategic buying plan, create budgets and range assortments, market their business efficiently and put systems in place to monitor its progress on an ongoing basis.
Requirements
  • This is a course for anyone who is considering opening a boutique or who is already running their own fashion boutique.
Description

This course give you a comprehensive, practical guide to running a small business. While the focus for me is on a boutique, the majority of these lessons can be applied to any small business, including how to choose your location, identifying your ideal customer, creating sales projection and buying plans, marketing your business and putting in place the necessary policies, this course provides a one stop shop for all of the above so you can hit the ground running with all the best practices in place. Included are practical workbooks for you to go deeper on each subject and blank copies of all the necessary documents for you to input your own figures, as well as comprehensive examples to help you understand the subjects clearly.

Who this course is for:
  • Boutique owners and prospective boutique owners
Course content
Expand 9 lectures 58:36
+ Boutique Basics: How to run a successful fashion boutique
9 lectures 58:36

A simple introduction to myself so that you can get to know me and get some background on the course and how it is laid out. 

Preview 02:18

In this section, we cover your business goals for your fashion boutique and outline your vision and mission statement. As every good guru says, start with the end in mind and it is especially true when it comes to your business. 

Preview 06:05

In this lecture, we define your ideal customer and go through the process of profiling them to help us better understand who is is you are selling to and how you can best communicate with them and cater to their needs. 

Ideal Customer
05:09

Here, we walk though the process of designing your store and creating the optimum store layout. We cover the do's and don'ts of store design and go through some of the industry tricks for helping to create the best customer experience. 

Opening Stock, Store Design and Layouts
05:44

Here, we cover the financials of fashion retail and clarify the most important numbers you need to run your business. We delve into Key Performance Indicators, Profit and Loss Accounts and how to track your creditors so you can manage your finances easily and ensure you are always on top of them.

Creating your projected Trading, Profit and Loss Account
14:13

Here, we cover fashion buying for boutique owners. This section of the course tells you how to plan your buying, create your fashion buying budgets and goes through a thorough example of an Open to Buy budget plan. 

Preview 02:26

Here, we discuss how to effectively market your fashion boutique and provide a marketing cheat sheet for boutique owners to help them plan their marketing campaign. 

Marketing your Boutique
09:41

In our final section, we discuss the policies you need to have in place as a fashion boutique owner and some of the key points that should be considered when defining each policy. 

General Housekeeping
12:02

Our time together has come to an end. Hopefully, you have enjoyed the course and it has helped you put systems in place to run your business smoother and more effectively, with the bottom line increasing all the time. Thank you for taking the time to go through this and I hope you gained as much from doing it as I have from creating it. 

Conclusion
00:58