Recognize the importance of creating a positive, remarkable customer experience
Differentiate between customer service and a customer experience
Recognize the impact employees have on both the customer experience & sales
Cast the right employees into the right roles to create positive customer experiences
Explain a customer touchpoint
Clarify your business' purpose for using social media
Identify which social media tool is most appropriate to meet your business' goals
Augment a face to face customer experience strategy with a social media strategy
Discover How To Harness The Power of Social Media Sites To Ignite Your Business...
In this day and age when customer have too many choice and not enough time, it is important to deliver a remarkable experience. These remarkable (or even less than remarkable) experience are often capture, recounted and shared online via social media.
This course explores how brick and mortar, local businesses, can first create positive, remarkable customer experiences and then integrate those efforts with a solid social media presence thereby increasing foot traffic back to their stores.
This course consists of 5 modules with nearly 1.5 hours of videos plus worksheet and checklists to get your started.
Who this course is for:
micro and small business owners
locally focused, brick & mortar business
3 sections • 7 lectures • 1h 50m total length
Skip the Customer Service
Deliver a Customer Experience: Stop the Bleeding
Deliver a Customer Experience: Touchpoints for Excellence
Deliver a Customer Experience: Design & Innovate + Wrap Up
200 Powerful Social Media Tactics For Increased Sales, Fans & Followers