Bootstrap by Piggybacking Startup Case Study | Sramana Mitra

How to Build a Startup by Piggybacking on a Platform
Free tutorial
Rating: 4.7 out of 5 (6 ratings)
508 students
1hr 6min of on-demand video
English
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To understand how startups are built following the bootstrapping by piggybacking strategy.
To hear advice from a notable founder of a startup that was bootstrapped by piggybacking on another company’s platform.
To learn from a thought leader in platform strategy where there are still open spaces and problems yet to be solved by startups.
To learn directly from the founder's own words details on how a startup that was bootstrapped by piggybacking on another company’s platform has been built.

Requirements

  • None.

Description

The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.

One of the most exciting trends in the tech industry currently is Platform-as-a-Service (PaaS) and Developer Ecosystems. Entrepreneurs looking for a capital-efficient strategy should seriously consider bootstrapping by piggybacking on these PaaS players.

This course is a first step in learning about Bootstrapping by Piggybacking on PaaS platforms.

The company that has knocked the ball out of the park with its PaaS strategy is Salesforce. They launched their platform over a decade back, and many substantial companies, and numerous sustainable small businesses, have been built on it.

Veeva, for example, was built this way with a small amount of capital, and today boasts over $1B in revenue and over $20 billion in market cap.

My hypothesis is that of the 200+ SaaS companies that have achieved scale, we would see a set that would break out and become significant PaaS players.

This means the industry would have 20-50 PaaS platforms with serious developer ecosystems and app marketplaces. The PaaS vendors would want to sell the apps developed on their platforms to their customer bases, take 30% in platform commission, and help support robust businesses while scaling themselves exponentially.

Once you learn the methodology of piggybacking on PaaS platforms, consider learning about other bootstrapping techniques.

Though we love bootstrapping, we never rule out funding.

You will also need to learn about the realities of startup funding at different stages, from Pre-seed to Series A. Get to know how investors think, so you can speak their language and attain that elusive holy grail of investor-entrepreneur fit.

Here you have it. If you master the essential skills, you’ll have an edge over many of your competitors.

Let's get started!

Who this course is for:

  • Tech entrepreneurs interested in learning how to build a startup by piggybacking on a platform.
  • Entrepreneurs interested in learning how to build a startup by piggybacking on a platform.
  • Aspiring entrepreneurs interested in learning how to build a startup by piggybacking on a platform.

Instructor

Founder and CEO of One Million by One Million / 1Mby1M
Sramana Mitra
  • 4.8 Instructor Rating
  • 786 Reviews
  • 10,145 Students
  • 64 Courses

Sramana Mitra is Founder and CEO of One Million by One Million (1Mby1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. In 2015, Sramana was named one of LinkedIn’s Top 10 Influencers, alongside Bill Gates and Richard Branson.

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