How to Bootstrap Startups by Piggybacking with Sramana Mitra
What you'll learn
- Through in-depth interviews with successful startup founders, learn what piggybacking strategy is and how to use it to bootstrap a startup.
- Which new innovations and business models will allow for bootstrapping an idea to validation and profitability.
- When to bring on a team while bootstrapping a startup.
- When to start raising funds for your startup and go to VCs as kings, not beggars.
- How to scale your startup when you are bootstrapping with limited resources.
- What exit options are when bootstrapping a startup by piggybacking.
- The only requirement for this course is an open mind and a willingness to learn.
The 1Mby1M Methodology is based on case studies. In this course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana’s synthesis of key learnings and incisive analysis add great depth to each discussion.
We’ve discussed all kinds of creative bootstrapping mechanisms in this series of courses.
One of the most exciting trends in the technology industry currently is Platform-as-a-Service (PaaS) and Developer Eco-systems.
The company that has knocked the ball out of the park with its PaaS strategy is Salesforce. They launched their platform over a decade back, and many substantial companies, and numerous sustainable small businesses, have been built on it. Veeva, for example, was built this way with a small amount of capital, and today, boasts over $1B in revenue and over $20 billion in market cap.
My hypothesis is that of the 200+ SaaS companies that have achieved scale, we would see a set that would break out and become significant PaaS players.
This means, the industry would have 20-50 PaaS platforms with serious developer eco-systems and app marketplaces. The PaaS vendors would want to sell the apps developed on their platforms to their customer bases, take 30% in platform commission, and help support robust businesses while scaling themselves exponentially.
Entrepreneurs looking for a capital efficient strategy should seriously consider bootstrapping by piggybacking on these PaaS players.
This course takes a deep dive into Bootstrapping by Piggybacking on PaaS platforms.
The 1Mby1M courses are all heavily based on interview-based case studies on Innovation, Business Models, Go To Market Strategies, Validation Principles, and various other nuances of an entrepreneur's journey. We offer extensive opportunities for entrepreneurs to learn the lessons from the trenches from successful entrepreneurs who have done it before and Investors who support their ambition.
Who this course is for:
- Ambitious entrepreneurs with limited resources who want to pursue ideas for which they have both passion and expertise.
- Engineers who want to turn their tech knowledge into multi-million dollar revenue businesses by becoming startup founders rather than remain employees.
- Aspiring founders who want to increase their chances of being accepted into top startup accelerators such as Y Combinator, Techstars, and 500 Startups.
- Any entrepreneur who wants to learn from successful entrepreneurs who have done it before and from investors who have supported them.
- Professors teaching technology entrepreneurship courses anywhere in the world.
Sramana Mitra is Founder and CEO of One Million by One Million (1Mby1M), a global virtual accelerator that aims to help one million entrepreneurs globally to reach $1 million in revenue and beyond. She is a Silicon Valley entrepreneur and strategy consultant, she writes the blog Sramana Mitra On Strategy, and is author of the Entrepreneur Journeys book series and Vision India 2020. As an entrepreneur CEO, she ran three companies: DAIS, Intarka, and Uuma. Sramana has a master’s degree in electrical engineering and computer science from the Massachusetts Institute of Technology. In 2015, Sramana was named one of LinkedIn’s Top 10 Influencers, alongside Bill Gates and Richard Branson.