Build Your Personal Brand & Website for Artists & Idealists

This lesson will introduce you to the concept of your personal brand, what it is, what it isn't, and how you can create and shape it so you are putting your best foot forward into the world.

In this lesson we will discuss two ways you can jumpstart your personal brand journey with a powerful bang.

We will focus on your end goal as well as your unique characteristics and talents that set you apart from the crowd.

In this lesson we will go over how to become more clear on your personal mission as well as understand better who you help. Once you have a strong idea on how you can help others, you can next start to figure out how to reach your ideal target audience.

In this lesson I'll talk a bit about how to best use a website and social media profiles to create and shape your personal brand.

In this lesson, I'll share some top tips for THE most important page on your website (yes, that's right..the home or landing page) using my own homepage as an example.

In this lesson from my companion course (Boost Your Social Media Impact), I'll explain how using original images that you took or made is always best. Second best would be using royalty-free images or ones you have permission to use. *Never ever use Google search images or anyone else's copyrighted images!

In this lesson we will look at a website for a local (for me) animal rescue organization and talk about what they are doing well with their about and contact pages and how you can do the same for your website.

In this case study lesson, I'll share my thinking behind my THREE very different, yet related artist websites made with WordPress and Art Storefront's e-commerce platform. You only need one website, but have a look at mine first to get a better idea of what your goals are and how to best plan yours.

Here I'll show you my main "catch-all" website that showcases my art, teaching, and design work for clients. Next, I'll share my e-commerce website where I sell art prints and gifts. It's also connected to my main website as the "Shop" section but is also its own standalone website. Finally, my third website is a secret "wing" off of my main website. The only way to get to it is if I share the link with you directly. It's a simplified artist's website with a small, targeted portfolio and a few essential items that I need when applying for grants, fellowships, and gallery shows.

Use this lesson to think a bit more about what your own goals and needs are as well as how to best reach your ideal target audience.

In this lesson, I'll give you 11 options (with my top recommendations) for setting up your website and choosing the right web builder for you, based on your goals, skills, needs, and budget.

In this lesson, we will look at four individual artists' websites made with different web builders or hosted by different platforms. We'll look at what they are doing well and how they might make their sites even better moving forward.

Use this lesson to get a good idea of the kind of website you want to have, and possibly which web platform or builder you want to use to make it. You will see websites made with Art Storefronts, Shopify, Wix, and FASO.

This is a handy checklist you can use to make sure your website is as it should be.

In this lesson (from my in-depth course: "Boost Your Social Media Impact: For Artists & Idealists") I'll show you some easy ways to use Chat GPT as a tool and assistant to make your social media posting life and other online and admin tasks easier.

In this lesson, I'll explain what SEO is (search engine optimization) and how you can use it in an easy, simple way to drive more traffic to your website over time.

In this lesson (from my companion course to this one: Boost Your Social Media Impact: For Artists & Idealists) I'll share some great tips from one of my own mentors over the past 1.5 years, John Lechner who works with artists making their businesses more effective. See the lesson resources to get more of his free tips.

In this lesson I'll explain why it pays to have a mailing list and how to start one the quick and easy way.

In this lesson, I'll show you common features that all mailing list platforms tend to have. This one is Email Octopus and I give you a quick tour to help get you oriented while also explaining what the various features do as well as some mailing list best practices.

In this lesson I'll show you a tool I started experimenting with called RafflePress. You might also have a look at similar tools that do not need a WordPress hosted website to run such as UpViral and Rafflecopter.

In this case study lesson, I'll show you how a giveaway tool works and what options and features you might consider using when using yours.

In this lesson I'll share a favorite tool you can use to see how well your website is performing. Use this free tool to diagnose your site and take its suggestions so your site functions at its best so your visitors will be guaranteed to have an optimal experience.

This lecture comes from an earlier incarnation of this course, "Easy WordPress Challenge: How to Boost Your Site's Reach." We live in an age where we are bombarded with a ton of information coming at us from multiple channels. The average web visitor only spends 7 seconds browsing any given web page. This is why it's SO important that you choose the right words that will help grab attention and get people interested in your blog posts, articles, books, courses, videos, and anything else you might have on offer. Enter my good friends, the headline analyzer tools! Make sure to check out the links in the resources area of this lecture.

You did it! Congratulations on completing the course. In this lesson I'll talk a little bit about what I hope you got out of the course and some ideas for next steps.

In this extra lesson, I'll give you some ideas on how we can stay connected and possibly continue working together beyond this course.