Hospitality Marketing Tips on Google Ads & Facebook Ads 2021
What you'll learn
- Simple hospitality marketing tips to boost direct bookings with digital marketing on Google and Facebook
- What a "Bid on Brand" Google Ad is & how to set one up to rank #1 on Google for your own property
- How to download your customer email list from your hotel booking engine / hotel reservation system
- How to set up a new Facebook ad or adjust your existing Facebook Ad settings to maximize your ROI
- How to upload your customer email list to Facebook to encourage REPEAT business
- How to create a custom lookalike audience on Facebook to attract NEW business
- In the hospitality industry with a short stay accommodation
- Basic level of computer knowledge for your business
- Access to a Desktop or Laptop
- A Facebook Business Page
- A Google Ads Account
Life is hard as a hospitality property owner with a short stay accommodation, small hotel business, bed and breakfast, vacation rental or holiday let! You're always spinning plates and it's easy to fall into the habit of allowing OTAs like Booking .com, Airbnb and Expedia to bring you business. The problem with this is you are missing out on crucial profits, and have less control of the calibre of guests who arrive at your property.
In this course I’m going to teach you 3 EASY hotel marketing tricks you can implement over the next 24 hours to:
Beat the OTAs & Rank #1 on Google for YOUR own property
Encourage REPEAT business from your existing customers on Facebook
Attract NEW business on Facebook from people who are like your existing customers
Each lesson is a step by step, on screen tutorial. Watch over my shoulder as I demo the exact hospitality marketing strategies in Google Ads & Facebook Ads that continually work for my own business AND for the businesses of my students!
I'll demo how to download your customer email list from two of the top hotel booking engines (Free to Book & Eviivo). Follow me as I upload that list to Facebook and teach you how to make the most of it!
You DON’T NEED A HUGE ADs BUDGET budget to beat the OTAs. I’ll show how to maximize your ROI and which tricky settings to look out for when you're creating your ads so YOU (not Google or Facebook), stay in absolute control of your budget.
Even if you’ve never tried digital marketing or advertising on Google or Facebook - YOU CAN DO THIS.
Beginners are always welcome with me. Pause the videos and replay them as often as you need to!
After taking this course, one of my students - Fay Khang of Edinburgh, made ONE adjustment to the settings on her Facebook Ad. In less than 48 hours, she received 4 new enquiries on her property!
Other students shared:
"5*s. Great info that we have needed for a long time!" -former student, Annatjie
"5*s. Really informative- I can definitely implement the course content in my business." - former student, Glenda
TAKE CONTROL of your hotel management BUSINESS & INCREASE your PROFITS with DIRECT BOOKINGS on Google & Facebook.
Your bottom line with thank you.
Who this course is for:
- Short Stay Accommodation Owners
- Self Catering Property Owners
- Vacation Rental Owners
- Holiday Let Owners
- Bed and Breakfast Owners
- Hotel Owners
- Hotel Managers
Mark Simpson is a hospitality marketing expert and professional Gypsy / nomad from North Yorkshire, United Kingdom. He is a passionate advocate of the Book Direct movement and works tirelessly to help other hospitality owners boost their direct bookings, and in turn their profits.
In 1990, Mark's parents established The Grainary - a Farm Stay B&B located in a renovated property close to Scarborough and Whitby. After traveling the world coaching soccer to U18's and helping discover the next Pele, he returned back to the Family Farm Stay property to help his parents get more eyes on the business.
Within 18 months of Mark being back home, he increased direct bookings for The Grainary by 30%, turned it into a “Top 3 Location to Stay” in Scarborough, and made The Grainary the most followed independent location on Facebook using digital marketing strategies he soon found were being underused in the hospitality industry.
Mark used this hands-on hospitality marketing experience to establish Boostly, and began advising other hospitality businesses in the local area on how to market their properties and increase their profits via direct bookings.
The Carlton House in Scarborough worked with Mark and brought in over £6k worth of direct bookings within their first two days of operation.
Word spread, and hospitality owners from all over the UK started to seek Mark out to boost their direct bookings and provide bespoke solutions to the hospitality marketing challenges they too, were facing.
He started building direct booking websites for holiday rentals, which allowed businesses like Low Urpeth Farm Cottages to get their first-ever direct reservations, and stop losing thousands of pounds a month in commission costs to the third-party booking agencies.
In addition to his hospitality marketing work, Mark established an online community for hospitality owners all over the world to connect on Facebook. In a short space of time, Mark helped transform the marketing strategy for over 1,000 hospitality businesses in the group including:
-Emma Khan who was able cut down on 20% of OTA commission costs as a result of Mark’s training
-Jenny McCabe, who increased her direct bookings by 52%
-Karren Marshallay, who added £2,000 worth of direct bookings using Mark’s email marketing templates
-Callum Morgan who increased his bed and breakfast profits by £60,000
Mark’s free Hospitality Community Facebook Group of over 5,000 members, is currently one of the most engaged groups on Facebook.
In 2018, Mark created The Boostly Academy, a unique concept that allows hospitality property owners from small hotels to vacation rentals, bed and breakfasts, holiday lets and more, to learn his proven digital marketing strategies so they can take control of their own hospitality marketing efforts from anywhere in the world, on their time.
Boostly Academy now has over 200 members, and together have brought in more than £500,000 in direct bookings.
The Boost Hospitality Podcast is celebrating its 8th season in 2020. Helpful topics covered over the years have extended well beyond branding, social media, authentic email marketing and online reputation management.
To help hospitality owners understand their guests on a deeper level, an entire season early on was devoted entirely to an in-depth look at the psychology of the booking process through the eyes of a guest beginning with planning and research, through deciding, booking and eventual buyer’s remorse.
In 2020, podcast episodes have increased by 60% to inspire hospitality owners worldwide during the Covid-19 pandemic to stay stronger together with content ranging from sharing stories to practical ways to remove unnecessary business spending, channeling energy into marketing audits, and looking ahead with positivity for how to operate in a post covid world.
In addition to Mark’s podcast, the Boostly YouTube Channel has been viewed over 40,000 times, and the Boostly Blog visited over 35,000 times - providing countless hospitality owners around the globe with the practical hospitality marketing guidance needed to increase their profits via direct bookings.