User Experience, Conversion Optimization for eCommerce Store

Name: User Experience, Conversion Optimization for eCommerce Store
Rating: 4.5 (44 reviews)

Improve eCommerce business conversion, sales, credibility, customer & user experience + satisfaction by enrolling here

Created byMuhammad Ahsan Pervaiz

Last updated 9/2021

English

What you'll learn

A lot of proven A/B Tests and Design Patters for eCommerce Websites
Practical ways to Increase Conversion of your eCommerce store
Case study of Etsy + AirBnb of their product page improvements
Sell more by using Conversion Optimization
Satisfy your online store customers more
Practical tips for better User Experience of eCommerce Website

Course content

4 sections • 30 lectures • 3h 51m total length

What you will learn in this class?2:22
What are the UX and Conversion Optimization Topics are we going to cover in our course
Why first impressions of your ecommerce store matters?6:46
Why first impressions of your eCommerce store or website matters a lot
Shopper's search behavior for Online Shopping13:30
Learn how most of the users search products online and how search bars can help and what are the things that must be present in an eCommerce search bar for better and easier search
Why Apple's online store HELP and Support works great?10:23
What is the one most essential thing that must be present in your Help and Support of your website or online business that soothes your angry customers?
4 Steps of Conversion Model4:21
What are the 4 stages of Conversion and how you can use them while selling things online
10 top reasons why user's abondon Cart?6:33
Top 10 reasons why customers abandon their carts and leave your eCommerce store online
What are your customers looking for on your store?3:36
So how do you learn what your customers are looking for on your website. Your Landing page matters and can engage your customers more
Learn how Dominos Pizza engage their customers and you should to9:08
Proper feedback with examples of how Dominos is using feedback on their App to engage customers
How to lable your buttons for proper action?3:46
How to properly use tone and how to label your buttons so your customers take action and start purchasing or using your services
Let user Signup easily on your eCommerce store6:35
How you can make signups easier for your users so they can easily create their new account on eCommerce ?
Download PDF Class Notes0:01
Course PDF notes download here
Let's see what you have learned so far

Steps to Improve Checkout process of eCommerce store13:26
Steps to make your checkout process easier with a lot of examples
Plan your edge cases and happy paths for your eCommerce business3:29
What are edge cases and how you can use them to plan your eCommerce store better
Preparing your website for Mobile Commerce or mCommerce3:28
Why mobile commerce is the next big thing and how you can prepare your website for it?
Which title and labels increase conversion and custome engagement8:57
How to write product titles so users can easily search and can find all the necessary information inside the product title to make the process of purchasing easier
Navigation improvements for easier find of your products7:05
How to improve the customer experience by using proven Design Patterns for your Navigation
What must be present on your Product Page?19:08
Amazon's Product Details Pattern you must use4:20
How to write your product details for a quick and easy glance on your eCommerce product page
Product Images and Videos for easier purchase process10:03
How to use product images and videos for better conversion and help your customer make the purchase decision
5 Ways to use Power of suggestion on eCommerce stores8:58
How you can use Power of suggestion to upsell or sell more items on your eCommerce store and how many patterns there are which you can implement on your own online store
Search Bar Design Patterns for better search7:56
Discover how to design prominent, high-contrast search bars with smart suggestions and near-by category links to boost usability and e-commerce conversions.
Search Filter Design Patterns10:04
Psychological Pricing Tricks for more conversion and sales6:10
5 pricing tricks that can drastically improve your selling on your eCommerce website

Which ADD TO CART button colors works the best - Research based evidence11:30
Design Pattersn for your Cart to decrease cart abondonment9:44
Improve the shopping cart and checkout experience by revealing all costs upfront, including estimated taxes and shipping, while clarifying return policies to reduce cart abandonment.
Must have's in Reviews and Ratings of your Products13:14
Why Loading Speed of your Website is killing your sales6:54
Speed up your ecommerce site by optimizing image sizes, enabling lazy loading, and testing performance with Pingdom and GTmetrix, including Google AMP pages.
Using cookies to store shopper's online session4:14
How you should store your customer/user's data using cookies and keep it saved for at least few days

AirBnb Case Study- How they A/B tested product page4:53
Etsy Case Study - 10+ Improvements Etsy implemented to increase conversion6:45
Explore a case study of a major ecommerce product page's 10+ improvements to boost conversion, including a bigger search bar, clearer pricing, enhanced reviews, delivery estimates, and personalized recommendations.
List 6 UX or Conversion Improvements you can find for your local eCommerce store

Requirements

You must be somehow related to eCommerce business

Description

If you are into eCommerce business, own an eCommerce store or have job to design or improve its sales, conversion and revenue, this class is for you. This class will help you boost your eCommerce business credibility, customer engagement and overall user experience and satisfaction of your shoppers

If you are facing any of these eCommerce business issues/problems

If your customers/users are unable to find your product online
A lot of customers immediately leave your website after landing (High bounce rate)
Customers are mostly unsatisfied with your eCommerce store website
You want to study the psychology and A/B tested design patters for better conversion
Your customers don't trust purchasing from your online store
You are running an Etsy or Amazon store and want to get more sales

This course is for you to get familiar with the conversion psychology, User Experience

You will learn these practical skills

Shopping Behavior of users - How user's shop on online stores
Pricing tips to trick your customers
Easing the pain of shoppers to shop online
Ways to improve checkout process
Methods to improve store credibility
Improve Search Bar and search filters
Enhance Navigation with different design patterns
Using Proper tone to write buttons, product titles and labels
5 must have things on a Product page
Tons of real examples and A/B tests and researches for better conversion and proven design patterns

And then most importantly

Airbnb Case Study - What improvements they did for better UX and Conversion
Etsy Case Study - How Etsy improved their product page and increased store credibility

Let's get started

Who this course is for:

Freelancers
Entrepreneur
Online Business owners
eCommerce store managers
UX Designers
Marketing manager
Sales Manager

User Experience, Conversion Optimization for eCommerce Store

What you'll learn

Explore related topics

Course content

Introduction to UX Behaviors and Conversion Models11 lectures • 1hr 7min

Help customers make the purchase12 lectures • 1hr 43min

More UX and Usability Improvements for eCommerce Websites5 lectures • 46min

Case Studies of eCommerce Websites2 lectures • 12min

Requirements

Description

Who this course is for: