Hospitality Marketing | How to increase hotel direct booking
What you'll learn
- How to create a simple yet powerful sales system that boosts direct bookings
- How to automate a funnel based sales and marketing system
- How to measure conversion rates
- How to drive traffic to your hotel website
- How to optimize your conversions: Boost direct bookings
Requirements
- You should have experience in owning or managing a lodgings business or are interested in starting one
Description
Purpose
We teach owners/managers of hotels, hostels and bnbs powerful eCommerce based sales and marketing system that will boost direct bookings for hotels on autopilot. The system can be implemented on any budget and helps busy lodgings professionals make better sense of how to evaluate their own sales and marketing efforts.
Know-How
The course shows how to apply sales and marketing funnels to the guest journey in order to attract the ideal guest and warm them up to become a loyal guest that books directly. The principles taught will not only improve direct bookings but will set your business on a better path with the correct focus points for sustainable success.
Makes marketing simple, clear and focused
The system is designed to boost hotel direct bookings without spending a fortune on a high-level marketing team. Once you understand the principles taught in this course you will be better able to evaluate what tools to use in your sales and marketing efforts and what your budget should be.
Transform your business
To reboot your sales and marketing efforts this is your perfect start. What you learn here will set the foundation for lasting success.
You will learn:
How to identify your ideal guest
How to build an ideal guest avatar
How to find find your ideal guests
Measure conversion rates
Develop engagement and building trust
The best tools to use
How to optimize your funnel
How to automate your funnel
Types of funnels
How to start getting more bookings right away.
Outcome
You will become more profitable and have happier guests.
Bonus Outcome!
More up-sell, even more profit while reducing staff workload. How? You will learn how to open up-sell opportunities and also improve communication in order to minimize issues that arise from misaligned expectations.
Who this course is for:
- Suitable for owners or managers of small hotels, vacation rentals, hostels or campsites.
Instructor
![David Scott](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
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- 2 Students
- 1 Course
David is the founder of an award winning boutique hotel group. Prior to establishing his own hotel brand David was the co-founder and managing director of a successful marketing agency.
As technology has changed the hotel industry and the way that guests engage with hotel brands evolves, David has recognized the need for hotels to adopt eCommerce strategies in order to successfully define themselves and make the the most compelling offers to their ideal guests.
The landscape in the digital marketing industry for hotels is so cluttered with solutions that it is impossible for hoteliers to understand how effective these tools are unless they first have a coherent measurable structure. Having realized this, David decided to establish hotel funnels which is a funnel marketing system that allows hoteliers to understand what tools will work best for them and in line with one powerful strategy that will deliver exponential returns.