Boost Digital Marketing Effectiveness via Behavioral Science
What you'll learn
- Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
- Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
- Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
- Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
- Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
- Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
Requirements
- Whether you're a beginner or an expert, this course will meet you where you're at and guide you towards success in digital marketing
Description
Real psychology. No gimmicks. More effective marketing.
In a digital world overloaded with tips, tricks, and hacks, this course does something different:
It helps you understand the human brain—so you can design smarter, sharper, more effective marketing.
You’ll learn how people actually think and behave online—and how to align your campaigns with real decision-making, not just digital trends.
I’m Ventseslav Hikov, Chief Strategy Officer at BBDO, and I’ve spent decades building campaigns that move people—and deliver results. In this course, I’ll show you how to blend strategic thinking with behavioral insights to drive action in real-world marketing.
What You’ll Learn (No Fluff. Just the Good Stuff.)
Why People Click (and Why They Don’t)
Understand the mental shortcuts and biases behind online behavior.Conversion Psychology That Actually Works
Scarcity. Commitment. Social proof. These aren't buzzwords—they're proven cognitive levers you’ll learn to apply with nuance.How to Craft Messaging That Feels Right
Learn to use loss aversion, anchoring, and framing to build communication that connects emotionally and drives action.Design Smarter Journeys
Apply the Paradox of Choice and friction reduction to make UX and content work with—not against—the human brain.Behavioral Economics for Marketers
Learn how Nobel-winning ideas can be used in landing pages, ads, funnels, and beyond.
What Makes This Course Different?
I don’t sell hacks or hacks disguised as science.
I teach real psychology, translated for real marketing—and backed by 30 years of practice, not just theory.
You’ll get:
A field-tested set of tools and examples
Clear, actionable exercises
A bullshit-free understanding of how to influence behavior responsibly and effectively
If you want your marketing to work better—not just louder—this course will change the way you think.
Learn how to market to real people, not just algorithms.
Enroll now in “Boost Digital Marketing Effectiveness via Behavioral Science.”
Who this course is for:
- Whether you're starting out or looking to elevate your digital marketing skills, this course is for you. It's perfect for entrepreneurs, freelancers, product managers, digital marketing specialists, and anyone eager to harness the power of psychology to enhance their marketing effectiveness and drive growth.
Instructor
- 4.6 Instructor Rating
- 624 Reviews
- 38,267 Students
- 5 Courses
Hi, I’m Ventseslav Hikov—Chief Strategy Officer at BBDO, and a lifelong advocate for thinking before doing, with 30+ years of experience building real brands in the real world.
While many marketing courses promise instant growth through hacks, hustle, or hype, I take a different path. I teach branding and advertising with clarity, evidence, and respect for the fundamentals that actually work. If you're ready to stop chasing tactics and start building real strategy, you're in the right place.
I’ve had the privilege of working with and learning from global giants like Snickers, Heineken, Volvo, and Pepsi. What I share in my courses isn’t theory—it’s the result of decades in the trenches, combined with a deep belief in lifelong learning.
My courses are not for trend-chasers. They are for marketers who want to think clearly, ask smarter questions, and build lasting brands with strategic fundamentals.