Boost Digital Marketing Effectiveness via Behavioral Science
What you'll learn
- Understand the fundamentals of online buying behavior and how to motivate your target audience to act using behavioral science principles
- Increase conversions and sales by effectively utilizing cognitive biases and behavioral techniques
- Intelligently apply behavioral science principles such as Scarcity, Commitment, Loss Aversion, and Anchoring to make your messages and assets more compelling
- Use proven tools such as Social Proof, Anchoring, and Paradox of Choice to eliminate friction from the buying process and improve user experience
- Close the gap between trigger and purchase faster, reducing the exposure of potential customers to competitor brands and messaging
- Develop a fundamental understanding of the principles of commercial communication and apply them to your digital marketing strategy
Requirements
- Whether you're a beginner or an expert, this course will meet you where you're at and guide you towards success in digital marketing
Description
If you're struggling to increase your online sales or engagement, you're not alone. The truth is, even with the best product or service, it can be challenging to convince people to take action. But what if you could use psychology to influence their decision-making process?
Welcome to my course on Digital Marketing and Behavioral Economics! In this course, you will gain a solid understanding of human psychology and how it applies to digital marketing. You will learn how to influence customer behavior and design choice options that drive sales and engagement.
Here are some of the key values you will gain from this course:
Develop a deep understanding of Behavioral Economics and its relevance to digital marketing
Master powerful psychological principles that drive online sales, such as Commitment devices, Scarcity, and Social Proof
Create easy-to-follow concepts and customer journeys that simplify the purchase process
Increase conversion rates and brand engagement using Loss Aversion, Anchoring, and other techniques
Through a mix of engaging video lectures, practical exercises, and implementation guidelines, you will learn how to apply these principles to your own brand and market.
What sets this course apart is that it's not just a collection of tips and tricks. It's a comprehensive learning experience that will give you a solid foundation in Behavioral Economics and digital marketing.
So if you're ready to take your digital marketing skills to the next level and drive real results, enroll now and start learning!
Who this course is for:
- This course is designed for individuals who are looking to enhance their digital marketing effectiveness with the use of behavioral science. It is ideal for entrepreneurs, freelancers, product managers, digital marketing specialists, campaign managers, digital copywriters, content creators, UX specialists, and digital strategists who want to understand the psychology behind consumer behavior and drive results for their businesses. This course is not recommended for individuals who have extensive experience in behavioral science and online marketing.
Instructor
- 4.6 Instructor Rating
- 91 Reviews
- 16,364 Students
- 1 Course
Lifelong learner; Passion Catalyst; Motivational Agent with 25+ years in diverse marketing communication disciplines. I spend my days making sure the talents I work with have the skills, support and sparkle they need to be the best in their field.
As a lifelong learner myself, I understand the value of intellectual curiosity and want to inspire others to thrive in the world around them.
My current position as Chief Strategy officer of a leading ad agency gave me the possibility to help powerful brands such as Heineken, LandRover, Pepsi, Samsung, Shell, Snickers, Volvo and UniCredit to bring big behavior-changing ideas to life.
Specialties: Strategic planning, Behavioral Economics, Knowledge and skills development, Branding, Digital Marketing