Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Book Marketing: 21 Killer Ways to Promote Your Book or eBook
2 students

Book Marketing: 21 Killer Ways to Promote Your Book or eBook

The ultimate class for writers to make their book stand out in a crowded marketplace.
Created byLaura Pepper Wu
Last updated 11/2013
English

What you'll learn

  • The biggest challenge for any writer is to let people know their book exists. In this class, we will cover actionable tips and techniques that you can use to find new readers in places far outside of your current network.
  • The class covers strategies and ideas that I have used to coach self-published authors for over three years on the launch of 50+ books, along with actionable insight on how to use them.
  • The 21 tips we'll cover in class will help inform, inspire, and entertain both fiction and non-fiction authors to come up with a fresh and creative plan to push your book forward and reach out in front of new audiences.
  • We will break down complicated topics in a fun and inspiring way. My aim is to help you feel a new breath of life and to find a rhythm that makes book marketing enjoyable, and not at all like an uncomfortable chore you dread doing!

Course content

3 sections • 10 lectures • 1h 46m total length

  • Tips 1 and 2 - The All Important Groundwork.9:10

    In this section we cover how to find your ideal reader. This is the crux of all your marketing - no point trying to do anything without figuring this out!

    We also look at how to write an enticing book description, and see how one author who employed this method saw book sales double overnight (and hit #1 on Amazon.co.uk).

  • Tips 3 and 4 - Make Your Sound Book Irresistible to Readers12:50

    Is your book as irresistible as it can be? We go back to basics and look at what all successful books have in common - along with easy fixes and tweaks that you can make to join them.

  • Tips 5 - 9 - Getting Media Ready and Attention24:04

    If you want to get some PR and media, you've got to be prepared. Once that's in order, we look at easy ways to catch reporters' attention and score your dream media coverage.

  • Tips 10 and 11 - Firing Up Amazon and How to Get More Reviews10:33

    Did you know that you can optimize your book's listing on Amazon? And once you've done that, Amazon will start marketing FOR you. Here's some easy ways to make Amazon fall in love you - including how to ask for and get those all important reviews.

Requirements

  • You'll need: a finished or nearly finished book a basic understanding of self-publishing (ideally you have your book published on Amazon etc. already). We will not be touching on the logistics of publishing eBooks or print on demand. to set aside 1-3 hours a week to craft your marketing plan

Description

"Thousands of geniuses live and die undiscovered -- either by themselves or by others" - Mark Twain

Spread the Word about Your Book:You've finished writing your book. Congratulations! But now what? What comes after finishing the book is just as important - letting the world know about your new (or old) book!

(Laura speaking to publishers and authors in Seattle at Book Publishers Northwest)

Who this course is for:

  • This class is for writers who are looking to craft a plan of attack to promote their books, to give their books the best chance of succeeding in an increasing crowded self-publishing market, and to find new readers who will love their work.

Report abuse