Teach on Udemy

Turn what you know into an opportunity and reach millions around the world.

Learn More

Your cart is empty.

Keep shopping

Book Marketing: Amazon Kindle eBook Marketing Sales Funnel

Name: Book Marketing: Amazon Kindle eBook Marketing Sales Funnel
Rating: 4.5 (32 reviews)

Book Marketing: Drive free/paid reader traffic into your Amazon book sales funnel: Develop repeat customers + ChatGPT AI

Highest Rated

Created byBrian Jackson

Last updated 5/2026

English

What you'll learn

Learn how to attract organic traffic to your eBooks using proven SEO and content strategies, boosting visibility and increasing sales.
Master the art of crafting a high-converting Amazon Kindle sales funnel to turn potential readers into loyal customers.
Discover effective free and paid promotional tools to maximize exposure for your books without overspending.
Explore social media marketing techniques to connect with readers, build your author brand, and drive traffic to your Amazon listings.
Gain insights into creating compelling book descriptions and keywords that enhance discoverability in Amazon search results.
Learn strategies to cultivate repeat readers, ensuring your audience returns for future books in your collection.
Understand how to track and analyze sales funnel performance to optimize your marketing efforts and increase ROI.
Develop techniques for leveraging reviews and ratings to build credibility and encourage more sales.
Learn how to integrate email marketing into your strategy to nurture reader relationships and promote new releases.
Get actionable tips for creating a scalable, long-term marketing plan that grows alongside your publishing career.

Course content

12 sections • 77 lectures • 7h 6m total length

Course Overview8:47
In this lecture, I provide an overview of the course contents and structure.
Course Resources0:36
How to Watch This Course4:38
In this lecture, I show how to watch Udemy courses fast and to leave notes on the timeline.
Introduction Section Project: Introduce Yourself1:16
In this project lecture, you will submit a short introduction in the Udemy Q&A area so you can practice using the course discussion system. This simple first assignment prepares you to share future section projects, ask questions, and request feedback as you work through the course.

Introduction to Traffic4:29
An introduction to traffic.
Passive Organic Traffic: Name Your Book to Be Found12:00
In this lecture, I explain how to manually insert keywords into your book title and KDP keyword fields to appear on page one of search results for significant longtail keywords.
Amazon Keyword Analysis with Publisher Rocket4:43
In this lecture, I demonstrate using Publisher Rocket to automate the Amazon SEO process.
Passive Organic Traffic: Choose Categories to Become a Bestseller5:43
In this video, I discuss becoming an Amazon category bestseller.
Category Analysis with Publisher Rocket10:20
In this lecture, I show how to select Amazon Kindle book categories to become a bestseller (a top 10 seller listed on page one of category searches) using Publisher Rocket (see Course Resources).
Promotional Traffic: Free Book Promotion with KDP Select7:32
In this lecture, I explain the KDP Select program and how Amazon exclusivity can actually make you more money.
Scheduling a Free Deal3:49
In this lecture, I demonstrate scheduling a free deal for the first book in my series using the KDP advertising interface.
Scheduling a Countdown Deal7:17
In this lecture, I demonstrate scheduling a countdown deal for the remainder of the books in my series using the KDP advertising interface.
Addendum: Promotion Tracking Spreadsheet7:34
In this lecture, I explain how to use my optional promotion tracking spreadsheet if you have a lot of book promotions to keep track of. Check the Resources for a downloadable spreadsheet.
Book Promotion with KDROI6:26
In this lecture, I discuss the use of KDROI to announce your KDP Select promotions.
Promotional Traffic: Paid Book Promotion with Subscriber Lists3:09
In this lecture, I'll discuss promoting your Amazon book sales funnel via paid list and website advertising, including Bookbub and Books Butterfly.
Promotional Traffic: Paid Book Promotion with Amazon Marketing Services (AMS)7:04
In this lecture, I describe using Publisher Rocket to promote your book via paid ads on Amazon with AMS.
Active Organic Traffic: Spotlight on Social Media Book Marketing5:20
In this lecture, I discuss using social media to promote your book.
Traffic Project2:23
Please complete this section project before proceeding... or while proceeding if you choose ;-). ---Brian
Conclusion to Traffic1:42
An overview of what we just covered.

Introduction to the Sales Funnel5:32
An introduction to the sales funnel.
Level 1: Create a Professional-quality DIY Book Cover8:18
In this lecture, I'll demonstrate how to use Canva and Microsoft PowerPoint to create professional-quality book covers for self-publishing.
Create a Book Cover with Canva6:40
In this video, I demonstrate how to make a DIY book cover using Canva.
Create a Book Cover with Microsoft PowerPoint9:39
In this video, I demonstrate how to make a DIY book cover using Microsoft PowerPoint.
Level 2: Get Quality Book Reviews6:31
In this lecture, I describe how to get your first 10 x 5 star reviews from family (with different last names), friends and peers.
Level 3: Price Your Book to Sell15:49
In this lecture, I explain how to price your book to sell at the sweet spot of $2.99.
Book Length, Release Scheduling and Pricing12:31
In this lecture, I discuss several book release, length and pricing strategies.
Level 4: Copywrite Your Amazon Book Description11:24
In this lecture, I explain the importance of writing an excellent book description and look at several examples of fiction and nonfiction book descriptions. See the Resources for this lecture for downloadable Word and text templates for fiction and nonfiction book descriptions.
Additional Amazon Product Page Marketing Considerations11:26
In this lecture, I discuss other elements of your Amazon book product page that you can work on to further enhance the appearance of your page.
Create an Amazon Author Central Page4:59
In this lecture, I demonstrate how to modify your Author Central page.
Addendum: Adding Books to Your Author Central Page3:16
In this lecture, I append the previous lecture to include information on adding books to your Author Central page.
Level 5: Write a Page Turner with the Hook5:22
In this lecture, I describe how to hook potential readers into reading your work from the opening sentence using the hook.
Sales Funnel Project2:08
Please complete this section project before proceeding... or while proceeding if you choose ;-). ---Brian
Conclusion to the Sales Funnel1:49
An overview of what we just covered.

Introduction to Repeat Customers2:34
An introduction to cultivating repeat readers.
Always Write in a Series5:14
In this lecture, I explain why you should always write in a series.
Create an Amazon Series Page7:16
In this lecture, I demonstrate how to create an Amazon series page.
Promote Your Mailing List in Your Book10:59
In this lecture, I explain how to generate passive income by promoting your mailing list at the beginning and end of your book.
Optional: Maintain a Wordpress Blogging Website6:25
Words of caution regarding creating an author website.
Repeat Customers Project1:34
Please complete this section project before proceeding... or while proceeding if you choose ;-). ---Brian
Conclusion to Repeat Customers1:04
A summary of what was just discussed.

Introduction to Book Marketing with ChatGPT AI2:58
This section contains information on using ChatGPT to create your book cover and other Amazon marketing material, including your book description, search keywords and categories.
What is ChatGPT and How Does It Work?4:20
In this lecture, I explain how ChatGPT converts simple human-readable "prompts" into text and images for book creation and marketing.
What Makes a Book Cover Look Professional4:28
This lecture explains the main qualities that make a book cover look strong, clear, and marketable. Students will learn to notice factors like visual hierarchy, readability, genre fit, and overall polish.
Creating Your Book Cover with ChatGPT
Creating a book cover with ChatGPT, saving it to your disk drive, and converting it from PNG to JPG.
Book Cover Creation Super Prompt3:51
This prompt lists all the graphics options that ChatGPT and I could find for creating a book cover. Known as the Book Cover Creation Super Prompt.
Creating Your Amazon Book Description with ChatGPT
In this lecture, I explain how to create an Amazon book description containing marketing language and bulleted lists.
Creating Your Seven Amazon Keywords with ChatGPT
In this lecture, I explain how to create your seven Amazon keywords using long-tail keywords to improve search result placement.
Creating a 3D Book Cover for Marketing with ChatGPT2:01
This lecture shows students how to create a 3D version of their book cover for promotional use. A 3D cover can make a book look more finished and can be useful in ads, course pages, websites, and marketing graphics.
Section Project: Generate Your Marketing Material1:43
Build your “KDP upload packet”: cover, description and keywords.
Conclusion to Book Marketing with ChatGPT AI0:49
In this lecture, I provide a summary and conclusion of the section's contents.

Introduction0:03
An introduction to two sections on Instagram book marketing using Canva.
Create an Instagram Account6:23
Create an Instagram account for your new domain name to drive traffic to your Amazon Kindle eBook series page.
Architect Your Instagram Profile7:14
In this lecture, we create a three-line Instagram profile that we'll use to sell books by pointing to our custom domain.
Gain Followers4:17
I asked ChatGPT for the top 10 ways to gain Instagram followers. It gave me some great ideas, some of which I hadn't thought of.
Section Project1:00
Complete this section project to ensure you have a solid grasp of the topics addressed in this section.

Four Types of Instagram Content5:28
In this lecture, I provide an overview of the four types of Instagram content and show you examples of each.
Create Images and Carousels with Canva15:47
In this lecture, I demonstrate how to create images and image carousels in Canva and how to download them to your computer.
Create Reels with Canva15:15
In this lecture, I demonstrate how to create an Instagram reel, a short 7-second MP4 video, using Canva.
Post and Tag Content on Instagram11:03
In this lecture, I demonstrate how to post our content to our Instagram feed and tag our posts.
Section Project1:02
Complete this section project to ensure you have a solid grasp of the topics addressed in this section.

Introduction0:12
Section introduction.
Tour of My Mobile-first, Tree-structured Website5:16
In this lecture, I provide a tour of the IIB Publishing website I implemented using LinkPod.
Building My Mobile-first, Tree-structured Website1:20
In this lecture, I provide an overview of the section content.
Create a Simple Web Page from a Template5:05
In this lecture, I demonstrate the creation of a new page from a template using LinkPod and then customize the page.
Add and Configure Page Blocks6:39
In this lecture, I demonstrate adding component blocks to our new page, including headings, links, and big links.
Build Tree Structure from Multiple Pages1:44
In this lecture, we'll look at how to link pages to create a tree-structured website.
Link to External Resources1:20
In this lecture, I demonstrate how to add external links to a LinkPod Big Link block to complete your tree.
Monitor Traffic Through Each Page1:04
In this lecture, I demonstrate how to monitor traffic through each page and short link on your site.

Requirements

It's best if you already have a self-published Amazon Kindle eBook before taking this course, though the course can be taken in preparation for publication.

Description

Welcome to Book Marketing: Amazon Kindle eBook Marketing Sales Funnel

Are you ready to get more visibility, more readers, and more sales for your Amazon Kindle eBooks?

This course is designed to help self-published authors understand and improve the complete Amazon Kindle eBook marketing process. Whether you are publishing your first book or trying to revive an existing catalog, this course gives you a practical, step-by-step system for attracting readers, improving your Amazon product page, and encouraging repeat sales.

Instead of guessing what to do next, you will learn how the pieces of a Kindle eBook marketing system fit together.

You will learn how to think in terms of:

Reader traffic
Amazon search visibility
Keywords and categories
Free and countdown promotions
Book covers
Book reviews
Pricing
Book descriptions
Author pages
Page-turning openings
Series strategy
Mailing lists
Repeat customers
ChatGPT-generated marketing material

This course is not about one magic trick. It is about building a complete book marketing sales funnel that helps readers discover your book, decide to buy it, enjoy the reading experience, and hopefully return for more.

What This Course Offers

In Book Marketing: Amazon Kindle eBook Marketing Sales Funnel, you will learn how to promote your Kindle eBooks using a practical marketing model built around three major goals:

Drive reader traffic to your Amazon book page.
Improve your sales funnel so more visitors become buyers.
Create repeat customers who buy your future books.

You will also learn how to use ChatGPT AI to create important book marketing materials faster, including book descriptions, keyword ideas, book cover concepts, and 3D book cover images for promotional use.

What You’ll Learn

By the end of this course, you will have a better understanding of how to market your Amazon Kindle eBooks using a complete sales funnel approach.

You will learn how to:

Name your book to be found by Amazon shoppers.
Use long-tail keywords in your title, subtitle, and book metadata.
Research keywords and categories using tools such as Publisher Rocket.
Choose categories where your book has a better chance of ranking.
Use KDP Select free promotions and Kindle Countdown Deals.
Understand the basics of paid book promotion.
Think strategically about Amazon Ads.
Improve your book cover to make it look more professional.
Get quality book reviews from family, friends, peers, and early readers.
Set a pricing and release strategy for your book or book series.
Write a stronger Amazon book description.
Improve your Amazon product page.
Open your book with a stronger page-turning hook.
Write in a series to encourage repeat purchases.
Promote your mailing list inside your book.
Consider using a WordPress website or a LinkPod website to support your book marketing.
Use ChatGPT AI to generate book marketing material faster.

Drive More Reader Traffic

The first major part of the course focuses on traffic.

Traffic means getting potential readers to your Amazon book page. Without traffic, even a good book can sit unnoticed.

In this section, you will learn how to improve your passive organic traffic by naming your book to be found, using better keywords, and choosing stronger Amazon categories.

You will also learn about promotional traffic, including KDP Select free deals, countdown deals, paid book promotion services, and the basics of Amazon Marketing Services, now commonly known as Amazon Ads.

The goal is to help more readers discover your book.

Build a Better Amazon Sales Funnel

Getting readers to your book page is only the first step.

Once they arrive on your Amazon product page, you have to convince them to buy or download your book.

In the sales funnel section, you will learn how to improve the major conversion elements of your Amazon listing, including your book cover, reviews, pricing, book description, author presence, and opening pages.

You will also learn why your free preview matters and how opening your book with a stronger hook can help turn browsers into readers.

Create Repeat Customers

One book sale is good.

Repeat sales are better.

In the repeat customers section, you will learn why writing in a series is one of the strongest strategies available to self-published authors. You will also learn how to create an Amazon Series Page, promote your mailing list at the beginning and end of your book, and optionally use a WordPress blogging website to support your author platform.

The goal is to stop thinking only in terms of one book and start thinking in terms of a long-term reader relationship.

New Section: Book Marketing with ChatGPT AI

This course now includes a section on using ChatGPT AI to help create book marketing material.

You will learn how to use ChatGPT to generate:

A draft Amazon book description
Amazon keyword ideas
Book cover concepts
Book cover creation prompts
3D book cover images for marketing
Supporting promotional ideas

ChatGPT can help you move faster by giving you a strong first draft. You still need to review, revise, and verify your marketing material, but AI can help you get past the blank page and create usable marketing assets more quickly.

This section is especially useful if you want help creating the non-manuscript material needed for KDP publication.

LinkPod Website Section

The course also includes a section on using LinkPod to build a simple, mobile-first, tree-structured website.

You will see how a simple website can help you organize links to your books, resources, author pages, mailing list, and other online material.

This gives you a lightweight way to create a central hub for your book marketing without building a complicated website from scratch.

Meet Your Instructor

Your instructor, Brian Jackson, brings years of real-world experience in self-publishing, online teaching, and book marketing.

Brian has written more than two dozen books, published over 100 Kindle eBooks, and generated substantial revenue from Amazon Kindle eBooks and online courses. He has also created more than 40 online training courses, helping thousands of students learn practical publishing, writing, and marketing skills.

This course is based on practical experience, not theory alone.

Why Take This Course?

There is a lot of fragmented advice online about book marketing.

Some of it is useful. Some of it is outdated. Some of it is incomplete.

This course provides a structured approach to Kindle eBook marketing from beginning to end.

You will learn how to bring the major pieces together into one practical system:

Get traffic.
Improve your Amazon product page.
Convert more visitors into readers.
Build a series.
Encourage repeat purchases.
Use ChatGPT AI to create marketing material faster.

If you are serious about marketing your Amazon Kindle eBooks, this course will help you understand what to improve and what to do next.

Enroll Today

If you want to improve your Kindle eBook marketing, build a stronger Amazon sales funnel, and learn how to use ChatGPT AI to create marketing material faster, this course is for you.

Enroll now, and let’s start building your Amazon Kindle eBook marketing sales funnel.

I look forward to seeing you in the classroom!

—Brian Jackson

Who this course is for:

Students new to Amazon Kindle eBook self-publishing and marketing with Kindle Select, Amazon Marketing Services (AMS), book covers, book descriptions and KDROI.
Experienced Amazon Kindle eBook self-publisher looking to brush up on their book marketing skills.

Book Marketing: Amazon Kindle eBook Marketing Sales Funnel

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 15min

Background2 lectures • 26min

Traffic15 lectures • 1hr 30min

Sales Funnel14 lectures • 1hr 45min

Intermission1 lecture • 1min

Repeat Customers7 lectures • 35min

Book Marketing with ChatGPT AI10 lectures • 20min

Creating an Instagram Account and Profile5 lectures • 19min

Creating and Posting Free Instagram Content with Canva5 lectures • 49min

LinkPod: Easily Build a Mobile-first Tree-structured Website8 lectures • 23min

Requirements

Description

Who this course is for: