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Blue Ocean Strategy: How to Create Uncontested Market Space
Rating: 4.3 out of 5(121 ratings)
401 students

Blue Ocean Strategy: How to Create Uncontested Market Space

Learn to eliminate competition, unlock new market demand, and apply core strategy frameworks step-by-step.
Created byManagement Study Guide
Last updated 7/2026
English
English [Auto],

What you'll learn

  • Explain Who developed the Blue Ocean Strategy
  • Explain What is a Business Universe
  • Differentiate between Blue Ocean and Red Ocean
  • Describe the Importance of Blue Ocean Markets
  • Explain Key Terms Related to Blue Ocean Strategy
  • Describe Ways to Create Blue Oceans
  • Explain Steps to Create a Blue Ocean Strategy
  • List the Blue Ocean Strategy Tools
  • Explain What is Meant by Value Innovation
  • Explain What is Tipping Point Leadership
  • Understand the concept of ERRC Grid
  • Explain the Use of the Buyer Utility Map
  • Explain Steps for Strategy Reorientation & Execution
  • Describe How to Choose Right Strategic Approach
  • List the Core Values to Drive Innovation

Course content

2 sections • 9 lectures • 53m total length

  • Introduction5:01

    Discover the blue ocean strategy and how to create an uncontested market space, make competition irrelevant, and generate new demand by targeting non-customers.

  • Differentiate between Blue Ocean and Red Ocean3:25

    Learn how blue ocean strategy creates uncontested market space and makes competition irrelevant, while red ocean strategy competes in existing markets and targets non-customers to capture new demand.

  • Describe the Importance of Blue Ocean Markets5:13

    Discover how blue ocean markets create uncontested demand and avoid red ocean competition by offering unique value, fueling rapid growth and higher profits.

  • Explain Steps to Create a Blue Ocean Strategy7:56

    Explore four steps to create a blue ocean strategy: uncontested market space, the big picture, beyond existing demand, and the strategic sequence, with Cirque du Soleil as illustration.

  • Value Innovation and its Tools9:46

    Explore value innovation within blue ocean strategy, showing how cost savings and differentiation create new buyer value, guided by the six paths framework, strategy canvas, and four actions framework.

  • Explain What is Tipping Point Leadership and the ERRC Grid9:08

    Target extremes that create disproportionate influence on performance for fast, low-cost change. Tipping point leadership focuses on people, activities, and acts to overcome four hurdles and break the status quo.

  • Explain the Use of the Buyer Utility Map9:17

    Explore how the buyer utility map guides blue ocean strategy by mapping products across the six stages of buyer experience and six levers to locate new opportunities and reposition offerings.

  • Executing and Choosing the Right Strategy3:27

    Identify the right strategic approach using three factors—structural conditions, resources and capabilities, and strategic mindset—choosing between structuralist and reconstructionist paths to create blue oceans and target non-customers.

Requirements

  • No prior knowledge is necessary.

Description

Are you tired of competing on price and struggling to stand out in crowded markets?

Most companies get trapped in "Red Oceans"—fighting fiercely for the same customers, cutting profit margins, and trying to outpace competitors.

Blue Ocean Strategy flips this approach on its head. Instead of trying to beat the competition, this course teaches you how to make the competition irrelevant by creating entirely new, uncontested market spaces.

Whether you are an entrepreneur, business leader, strategist, or manager, this course will equip you with the exact strategic frameworks and execution tools needed to innovate your business model, unlock new value, and capture untapped customer demand.

Master Uncontested Market Creation with Proven Strategic Frameworks

  • Eliminate Competition: Stop fighting over existing market share and learn to build uncontested business spaces.

  • Apply Core Innovation Tools: Hands-on practice with the Strategy Canvas, Four Actions Framework (ERRC), and Eliminate-Reduce-Raise-Create Grid.

  • Differentiate While Lowering Costs: Break the traditional trade-off between differentiation and low cost to drive value innovation.

  • Identify Non-Customers: Discover untapped demand by looking beyond your traditional customer base.

  • Execute Frictionlessly: Learn to overcome organizational hurdles and build execution right into your business strategy.

What You Will Cover in This Course

Through a structured, step-by-step approach, we take you from core strategic theory to practical implementation:

  1. Foundations of Blue Ocean Strategy: Understand the key differences between Red and Blue Oceans and why traditional competitive strategy often fails.

  2. Analytical Tools & Frameworks: Master the core diagnostic tools—including the Strategy Canvas and Value Curve—to analyze your current market position.

  3. Reconstructing Market Boundaries: Explore six systematic approaches (the Six Paths Framework) to uncover hidden market opportunities.

  4. Formulating & Reaching Beyond Total Demand: Strategy design, pricing, and unlocking the three tiers of non-customers.

  5. Strategy Execution: Overcome organizational barriers and execute your strategy seamlessly.

Who Is This Course For?

  • Entrepreneurs & Business Owners looking to differentiate their brand and disrupt their industry.

  • Corporate Strategists & Consultants needing proven frameworks to drive growth and innovation.

  • Product Managers & Marketers wanting to create unique value propositions for new or existing products.

  • Business Students & Lifelong Learners seeking to master modern strategic management concepts.

Who this course is for:

  • This course is good for management learners and people who want to learn about Blue Ocean Strategy
  • Good for Marketing Managers
  • Good for MBA students whose main subject is Marketing

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