Niche Confidence: Discovering And Evaluating Your Blog Niche
- 2 hours on-demand video
- 4 articles
- 3 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Confidence in your decision-making process for your niche
- A decision made - so you can move forward
- Some general ideas on what you'd like to blog about which we can start with.
- A basic knowledge of how to use Google :)
- On keyword research, this course will show both free options and paid options. The paid options are just that... optional.
That time when you’re first starting out can be one of the most confusing times in your online business journey.
You have lofty ambitions. And you certainly know that you want the freedom and fulfillment that will come along with running your own online business which is sustainable. Problem is…
You’re stuck at the starting line. And you’re stuck because you haven’t yet ironed down that big thing that every blogger has to decide at the outset:
What is going to be your niche?
Now, in all likelihood, you already have some sort of idea which way you want to go. Or perhaps you have a few potential ideas. Thing is…
You’re doubtful. You’re unsure. You don’t really know if this idea you have is really a good one or not.
And so you remain paralyzed at this point. Stuck at the starting gate.
“It Seems So Complicated!”
That’s the problem with selecting a niche. Because it gets over-complicated by all kinds of fairly in-depth analysis like
- Keyword research (which usually seems to involve buying some kind of tool just to do it)
- Competition research
- SEO Analysis
And it all seems to get pretty numerical real fast… almost as if you’re supposed to be some kind of spreadsheet ninja just to figure it out.
And this paralyzes a lot of people. When you’re first starting out, information overload is already fairly common. And now you’re being told that in order to even get started, you’re supposed to do all this complicated stuff just to have any idea whether you could pull it off or not?
Well, THAT SUCKS. And it doesn’t have to be that way.
Let Me Walk With You Through Selecting Your Niche
Since I try to simplify everything, I’ve done that with the topic of niche selection and evaluation.
It doesn’t have to be made overly complicated.
Of course, those things above are important – and I’ll show you how to do it. But, it is also important to have perspective. Because, there are other “big picture” considerations on what niche you should go into. It isn’t all a matter of keyword research.
One thing is clear… a decision has to be made. And you need to move forward. All the good things that come along with an online business can’t begin until we get this particular hurdle passed.
Inside, you will find:
- How to nail down your “why”, and why it is WAY more important than any keyword research
- An easy-to-follow decision flow chart to guide you through the process of evaluating a niche
- A niche evaluation worksheet, which filling out will walk you through many important aspects of the niche.
- Various techniques for determining the demand that would be there in the niche.
- The one factor which is more important than WHAT to blog about.
- How to research and find “competition”
- How to alleviate any potential indecision or paralysis which may be left over after this analysis.
At the end of this course, you will have the opportunity to get direct feedback on your niche ideas. It is included with your enrollment.
In the end, you will have made a decision. And you’ll know your path and you’ll be on your way.
- The blogger who has yet to decide on the market they should enter.
- Blogger who is doubtful if they’ve chosen the best niche for themselves.
To get off on the right foot… and before we start thinking about our niche, or our offers… we have to begin with something deeper.
This is something which drives you. And, it should be something far deeper than money.
It is your “why”.
Now, to get you acquainted with this, I want you to watch this video from Simon Sinek, the author of “Starting With Why”. This video is a TED Talk.
I hope you took the time to watch the whole thing, and really understand that. Because, I’m not going to repeat what he said. However, it is very important so you know what I’m talking about.
So, what is your “why”?
Here are some questions that can help you begin to narrow it down:
- What is something that happened in the last few weeks that made you feel successful?
- What about that is/was important to you?
- What about something that happened outside of work that made you feel successful or on purpose?
- How is it that you bring that to life?
You’ll then work it down to something which is fairly concise.
To give you an example, check out my “about page” on my site:
At Blog Marketing Academy, we believe…
- Helping others – and getting paid for it – is a moral obligation.
- At its core, online business is – and SHOULD be – simple.
- Making a difference in the lives of others doesn’t have to be complicated.
Then I go straight into a call to action, saying what it is I do, and giving them a chance to subscribe to my email list.
These are things *I* believe.
Here are some basic why’s that are common with people:
- To find a better way to do things (and share it). No matter what it is, your basic nature is to try to find a better way to do it.
- To create clarity for others, for their benefit. You want to be understood on all fronts.
- To simplify things. Your basic nature is to take anything and break it down to its simplest form. You desire to remove complexities.
- To make sense of a situation. Your tend to be a solution finder, especially in more complex situations.
- To help others, or contribute to a cause greater than yourself.
- To create relationships based on trust. They go out of their way to be worthy of trust, and ensure others can trust them.
- Knowledge seeker. You love to learn new things, and master new subjects. You like to get good at things.
- To challenge the status quo. You like to go against the grain, to think outside the box.
These are some basic categories of why. For me, personally, I know that I always tend to simplify things. My instinct is to remove complexities and break things down to the big picture. And, I love imparting that to others in order to help them. This is what I do in the world of online business.
It is important that you spot your “why”. It will make your business resonate with YOU. If your business doesn’t align with your own “why”, you won’t enjoy it. You won’t feel the motivation. Your business will feel like a chore.
Not only that, when you clearly communicate your “why”, you will more easily resonate with the RIGHT people. As you build your audience and customer base, you will be attracting the right kinds of people.
See, you’re not looking for just anybody with a wallet and a heartbeat. You’re looking for the RIGHT KIND of people. People you will enjoy working with. People who see the world as you do.
This is why your “why” matters.
Another important aspect of evaluating a potential market for your business is to analyze your competition.
Who are they? How big are they? How many of them are there? What are they selling? Do they run advertising? How are they positioning themselves?
This is all stuff you want to know as market intelligence.