What you'll learn
- Anatomy of a blog
- How to select the right blogging platform for you
- Comment moderation policies and best practices
- Using blogs for online newsrooms
- Building corporate sites on WordPress
- How to use Blogger
- How to use Tumblr
- How to use WordPress
- Case studies from Monsanto, the US Dept. of Defense, Toyota, UCLA and others
- And much, much more
Welcome to the blogging training course from the top-rated, longest running soovial media training provider.
92% of companies who blog multiple times per day have acquired a customer from their blog, according to the latest industry research.
Blogs are the central, hub of most social marketing efforts because they provide marketers with a chance to convert traffic into transactions. Blogs are a practical way for companies to publish text, photos and video. When they're integrated into corporate websites, they improve search engine visibility and can even be used to power entire websites.
Learn key concepts and techniques to help you get started blogging for business.
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.