Blogging and Influencer Marketing
What you'll learn
- What are blogging and influencer marketing?
- The difference between influencers and bloggers
- The best platforms for blogging
- How to create the right kind of content
- How to set goals and objectives for collaborations with bloggers
- How to search for bloggers to work with
- How to analyze bloggers' profiles
- How to brief bloggers
- How to measure the results of your influencer marketing campaigns
- How to create an effective influencer marketing strategy
Requirements
- No prior knowledge or experience is required
Description
Influencer marketing is one of the most powerful approaches you can use to raise awareness for your brand. By partnering with influencers who have a large and engaged following on social media, businesses can drive traffic to their websites and increase sales. Additionally, influencer marketing can be less expensive than other forms of advertising, allowing businesses to reach a wider audience without depleting their budget.
Do you want to start your own blog or collaborate with bloggers to promote your brand? This course will show you exactly how to create an influencer marketing plan for your business, regardless of your size and subject.
DURING OUR TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What is blogging?
Platforms for blogging
What is influencer marketing?
Influencer marketing marketplace: statistics, trends, forecasts
Content creation: copywriting
Types of bloggers: nano bloggers, micro bloggers, mid-tier bloggers, millionaire bloggers
Brand goals and objectives for blogger collaborations
Searching for bloggers: manual monitoring, recommendations, special services
Analytics of blogger profiles: ways to recognize inefficient accounts (cheats, bots, giveaways)
Communication with bloggers (briefings)
Evaluation of the effectiveness of a blogger collaboration (metrics to evaluate)
Creative ways to collaborate with bloggers (examples)
Free ways to get your content posted by bloggers
Creating blogger packs (examples)
Step-by-step instructions for working with influencers (useful services)
YOU’LL HAVE THE OPPORTUNITY TO LEARN INFLUENCER MARKETING FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Instructor Zoya Lobod — master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University.
OUR INFLUENCER MARKETING TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
In 2023, understanding influencer marketing strategies will be critical for developing successful campaigns and delivering exceptional results for brands.
Join our Influencer Marketing course today and learn how to leverage the power of influencers to take your business to new heights!
Who this course is for:
- Business owners who want to learn how to work with influencers to promote their brand, products, or services
- Social media managers who are seeking to enhance their knowledge and skills in the field of influencer marketing
- Anyone who wants to learn how to launch influencer marketing campaigns
Instructors
- 4.4 Instructor Rating
- 14,694 Reviews
- 507,855 Students
- 36 Courses
Greetings! I am Anton Voroniuk, a seasoned Digital Marketing Expert with over 15 years of experience. As the CEO of Skillsbooster, a prestigious Digital Marketing Academy, and the CBDO of WebPromoExperts Digital Marketing Agency, I have dedicated my career to empowering beginners and experienced professionals in the ever-evolving field of digital marketing.
At Skillsbooster, we pride ourselves on creating and delivering exceptional digital marketing courses that cover a wide range of topics, including digital marketing strategies, artificial intelligence marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, paid advertising, web design, and much more. Our commitment to providing high-quality education has led to over 490,000 digital marketing specialists successfully completing our online courses.
I am honored to be recognized as a Google Premier Partner, Facebook Marketing Partner, and TikTok Ad Partner. These partnerships reflect our expertise and dedication to staying at the forefront of digital marketing trends and technologies.
In addition to my roles at Skillsbooster and WebPromoExperts, I am also a Udemy Instructor Partner, ensuring that learners worldwide have access to comprehensive digital marketing training. Furthermore, I hold various credentials such as Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, and Search Ads360 Certified, obtained through my tenure as a Google Academy Agency Trainer.
My team and I are passionate about helping individuals like you achieve their goals through online learning. We provide round-the-clock support during your studies and beyond, ensuring that you receive personalized guidance and mentorship throughout your digital marketing journey.
I invite you to join our vibrant Community of Digital Marketing Experts. Together, we can unlock your potential and shape a successful future in the dynamic world of digital marketing.
Connect with me today and let's embark on this exciting journey together!
- 4.7 Instructor Rating
- 232 Reviews
- 28,082 Students
- 1 Course
8 years in digital marketing, more than 300 Ukrainian and international clients, almost 50 people in the team, 600K$ effectively spent on social media ad, 250+ collaborations with bloggers, 42 developed Instagram AR-masks, at least billions of published posts on Instagram and Facebook. Master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University