Blogging and Influencer Marketing
What you'll learn
- What are blogging and influencer marketing?
- The difference between influencers and bloggers
- The best platforms for blogging
- The best platforms for blogging
- How to create the right kind of content
- How to set goals and objectives for collaborations with bloggers
- How to search for bloggers to work with
- How to analyze bloggers' profiles
- How to brief bloggers
- How to measure the results of your influencer marketing campaigns
- How to create an effective influencer marketing strategy
- No prior knowledge or experience is required
Influencer marketing is one of the most powerful approaches you can use to raise awareness for your brand. By partnering with influencers who have a large and engaged following on social media, businesses can drive traffic to their websites and increase sales. Additionally, influencer marketing can be less expensive than other forms of advertising, allowing businesses to reach a wider audience without depleting their budget.
Do you want to start your own blog or collaborate with bloggers to promote your brand? This course will show you exactly how to create an influencer marketing plan for your business, regardless of your size and subject.
DURING OUR TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
What is blogging?
Platforms for blogging
What is influencer marketing?
Influencer marketing marketplace: statistics, trends, forecasts
Content creation: copywriting
Types of bloggers: nano bloggers, micro bloggers, mid-tier bloggers, millionaire bloggers
Brand goals and objectives for blogger collaborations
Searching for bloggers: manual monitoring, recommendations, special services
Analytics of blogger profiles: ways to recognize inefficient accounts (cheats, bots, giveaways)
Communication with bloggers (briefings)
Evaluation of the effectiveness of a blogger collaboration (metrics to evaluate)
Creative ways to collaborate with bloggers (examples)
Free ways to get your content posted by bloggers
Creating blogger packs (examples)
Step-by-step instructions for working with influencers (useful services)
YOU’LL HAVE THE OPPORTUNITY TO LEARN INFLUENCER MARKETING FROM TOP DIGITAL MARKETING PROFESSIONALS:
We have over 14 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
We've launched over 1,500 successful marketing strategies and campaigns throughout our careers.
Over 400,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
Instructor Zoya Lobod — master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University.
OUR INFLUENCER MARKETING TRAINING INCLUDES:
Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow
Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable
Lifetime access to the course and any future updates
24/7 Support: If you have questions, I will always be willing to answer
Complete the course and receive an Udemy certificate
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
In 2023, understanding influencer marketing strategies will be critical for developing successful campaigns and delivering exceptional results for brands.
Join our Influencer Marketing course today and learn how to leverage the power of influencers to take your business to new heights!
Who this course is for:
- Business owners who want to learn how to work with influencers to promote their brand, products, or services
- Social media managers who are seeking to enhance their knowledge and skills in the field of influencer marketing
- Anyone who wants to learn how to launch influencer marketing campaigns
My name is Anton Voroniuk.
I'm the co-owner of Webpromo Digital Agency, CEO SkillsBooster Digital Marketing Academy, and I am also a Google Academy Agency Trainer. I love digital marketing, and I love to help my students grow their knowledge of digital marketing.
I've worked in this field since 2008, and during this time, Webpromo has helped over 1000 small and midsized businesses with digital strategy and online promotion.
In addition to our SMB clients, our agency also currently works with several reputable brands and organizations such as Coca-Cola, Johnson & Johnson, BNP Paribas, Bayer, Sanofi, Vodafone, The United Nations, and the OSCE.
Webpromo Digital Agency is a Google Premier Partner and a Facebook Marketing Partner.
My hobbies include competing in triathlons and collecting digital marketing certifications.
Here are some of my credentials:
- Google Analytics Individual Qualification
- Google Ads Individual Qualification
- Bing Ads Accredited Professional
- Search Ads360 Certified and others
I hope to see you soon in one of my courses!
8 years in digital marketing, more than 300 Ukrainian and international clients, almost 50 people in the team, 600K$ effectively spent on social media ad, 250+ collaborations with bloggers, 42 developed Instagram AR-masks, at least billions of published posts on Instagram and Facebook. Master in Sociology, certified specialist by Google and Meta, graduated from Influencer Marketing Strategy at Rutgers University