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Business Communications Blogging

Business Blogging Workshop: Drive Leads With Your Blog

Learn to create blog posts that resonate with your target audience and get leads with this business blogging workshop.
Rating: 3.9 out of 53.9 (24 ratings)
443 students
Created by Tom Treanor
Last updated 4/2013
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Provide business owners, non-profits, sole proprietors or start-ups with an understanding of how their blog helps their business
  • Learn several other ways to get great content for your blog
  • Learn how to create compelling posts that will help grow your online presence
  • Learn the 6 Ways Blogs help grow the online presence and increase leads for your business
  • Understand why Blogging, Social Media and SEO work so well together

Requirements

  • Access to a blog or ability to set up a free one (e.g. at Wordpress.com)
  • Interest in writing a blog post
  • Not much, let's get started!

Description

This business blogging course provides you with:

  • Context - 6 ways business blogging can help a business, non-profit or sole proprietor
  • How to choose a blog topic that your audience will rave about
  • Specifics on how to structure your blog posts for maximum effectiveness
  • How to develop a title that makes your post highly readable (and share-able in social media)
  • Which components of a blog post are most critical
  • Over 25 places to find stunning (free) stock photography for your blog and social media

What you get in this business blogging course:

  • Video training on "6 Powerful Ways Your Blog Drive New Business"
  • Video training - my popular "Blog Writing Workshop"
  • Video training - "5 Easy Ways to Create Content for your Blog"
  • Blog writing workshop slide set (PDF)
  • Tips on Free Headline Ideas and Keyword Research Tools
  • Get your post reviewed by the instructor
  • Business blogging checklist (PDF)

**Note: Last updated March 6, 2015**

Who this course is for:

  • Business Owners
  • Coaches or Consultants
  • Public Speakers
  • Content Creators
  • Sole Proprieters

Course content

3 sections • 14 lectures • 1h 16m total length

  • Preview06:25

  • Preview05:23
  • Pick Your Topic and Working Headline
    04:50
  • Blog Headline Generator & Keyword Tools
    01:12
  • Blog post ideas resources
    00:21
  • Get Feedback on Your Headline!
    00:49
  • Brainstorm Your List
    07:48
  • Write Your Post Opening
    03:22
  • Closing, Call-To-Action and Post Picture
    07:30
  • 29 Awesome Free Stock Photo Resources
    04:17
  • Wrap-Up
    01:31
  • Submit one blog post for feedback! (optional)
    00:15

  • 5 Easy Ways to Add Content To Your Blog Part 1
    14:23
  • 5 Easy Ways to Add Content To Your Blog Part 2
    18:24
  • Blog Writing Workshop Quiz!
    10 questions

Instructor

Tom Treanor
Social Media, Content Marketing and Business Blogging Expert
Tom Treanor
  • 4.0 Instructor Rating
  • 41 Reviews
  • 544 Students
  • 2 Courses

  Tom Treanor is the Head of Marketing for Arm Treasure Data.  He has an MBA from the Wharton School of Business, as well as a Master of Arts in International Studies from the University of Pennsylvania. 

  He previously taught a course on Social Media Tools at San Francisco State University's Social Media Marketing certificate program and has deep experience coaching and consulting corporate executives, small business owners and startup teams. Tom speaks regularly at live and virtual conferences and meetings (contact us here to inquire about having Tom speak at your event). 

  Tom is the author of the Search Engine Optimization Boot Camp and he has been quoted in the Investor's Business Daily and is a previous Google Adwords Professional and Microsoft adExcellence Member. 

  Prior to Arm Treasure Data, Tom worked at Alexa Internet in Product Strategy and Wrike, as Director of Marketing,, as well as at Hewlett Packard in leadership roles in marketing and operations 

  Tom is a prolific business blogger and has been featured on top blogs such as Copyblogger, Problogger and AllTop. Kred has named him Kred Elite, part of the top 1% of influencers. 

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