Udemy
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
Subscribe
Turn what you know into an opportunity and reach millions around the world.
Learn More
Your cart is empty.
Keep shopping
Biotech and Specialty Pharma: Sales, Marketing, and Data 101
Rating: 3.8 out of 5(18 ratings)
1,096 students

Biotech and Specialty Pharma: Sales, Marketing, and Data 101

Learn details about supporting specialty care sales and marketing that will help your career!
Created byPeter Yeung
Last updated 1/2023
English

What you'll learn

  • Understand the Biotech industry
  • Understand the types of syndicated data available and used
  • Understand why the industry is important
  • Understand how data can be used to drive the best patient outcome

Course content

2 sections • 11 lectures • 45m total length

  • Introduction3:51

    Biotech firms develop biologics, vaccines, biosimilars, and gene therapies to treat chronic diseases, contrasting with traditional small-molecule pharma, as high costs meet a market growing toward 3.8 trillion by 2030.

  • What are specialty pharmacies?4:11

    Specialty pharmacies distribute and support high-cost medications for complex or rare conditions, offering patient education, care coordination, and data-driven insights to improve outcomes.

  • Insurance: What are Payers and Plans?4:12

    Explore how U.S. health care insurance pools funds, covers services, and varies by plan type—from employer-sponsored to Medicare and Medicaid—through networks, premiums, and payment methods like fee-for-service and value-based reimbursement.

  • Insurance: What are Formularies?5:39

    Explore how formularies shape coverage and cost sharing in employer, Medicare, and Medicaid plans, detailing open vs closed formularies, tier structures, and prior authorization.

  • What is a Patient Hub?3:57

    A patient hub is an online portal or app giving patients access to health information, records, appointments, prescriptions, and direct communication with providers, boosting rare-disease awareness and patient support.

  • Top 10 lists: Biotech, Oncology, etc.5:19

    Discover the top ten biotech companies and their focus areas in oncology, diabetes care, immunology, and cancer, while understanding mergers, acquisitions, and brand naming nuances.

Requirements

  • No programming or analytical experience required

Description

Intended for IT professionals supporting sales and marketing in biotech or specialty care companies or business units.  If you are in sales, marketing, sales ops, marketing ops, or commercial excellence, you will learn a lot too.  I will provide many examples of how specialty contrasts with primary care.

In this course, learn about:

  • Payers, Plans, and Formularies

  • Patient Hubs

  • Specialty Distribution and data

  • Specialty Pharmacy and data

Learn about industry EDI formats used to communicate sales, inventory, returns/chargebacks.  Why is it important to track inventory?  Is there a standard format?

Learn about the selection process for specialty pharmacies.  What type of data Specialty Pharmacies can send back to the manufacturer: de-identified patient demographics data, prescription, referrals, dosage, etc.  Which specialty pharmacy chains are the biggest?  Do specialty pharmacies sub-specialize in particular therapeutic areas?

Learn the different types of formulary tiers, and co-pay differences.  What are open and closed formularies?

Learn about the role of the patient hubs in raising awareness for disease states, the communities they build, and how they may help patient find ways to pay for their treatment.  What services do patient hubs provide?  Why sign up for patient hubs? 

What are patient assistance programs?  What is co-pay?

I hope that you will enjoy this course!

Who this course is for:

  • Beginner business analysts and IT professionals in the Biotech space

Report abuse