Big Data in Advertising - Explained in Plain English

A 30 min overview of what kind of data advertisings use and how that data is collected on your devices.
English
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How what you share online can be used and collected by advertisers
Why companies look to collect data in the first place
What kind of data advertisers look to collect
Understand the kinds of laws and policies in place to protect people's data
Better understand all the different types of companies involved in the data collection and advertising delivery process
Learn from an industry expert
Analyze trends and news
Join students in over 120 countries
Learn about an industry on track to be worth over $330B a year by 2021
Make smarter decisions about your digital advertising efforts
Advance your career with a deeper understanding of the digital advertising industry

Requirements

  • Before taking the course spend a couple minutes looking for ads on your computer or mobile phone and see if you can find any that are very specific to you. Be that an ad for a product you just looked at our bought, or for a vacation spot you're interested in, or a product you really like.
  • Know that digital and mobile advertisements exists
  • Know that data is used to better target ads to the target consumer
  • Be open to learning about the complex digital advertising ecosystem and the processes advertisers go through to collect and use data

Description

Big Data is a popular buzzword but it is very vague and can be somewhat scary. In this course I explain what Big Data in advertising actually is, and try to remove some of the confusion around the subject. 


This course gives everyone from beginners to professionals a quick overview of what data means to digital advertising. I review the companies involved, define the types of data advertisers look for, when and why advertisers buy data, how users share it (knowingly or unknowingly), and much more.


In this 35 minute course I cover the following topics:

  1. What Personal Data (PII) is

  2. What laws exist to regulate data collection

  3. Different types of Data Categories that Advertisers look for

    1. Demographic

    2. Behavioral 

    3. Contextual 

    4. Retargeting 

    5. Location

  4. How data is actually collected 

  5. Ad-Tech companies involved in the data & ad delivery process

At the end of the course you will have a better understanding of what kind of data is being collected about you, and how advertisers use that data to target their ads. You will also have a better understanding of why you see certain ads on each of your devices. 


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Real Student Testimonials:

★★★★★ “Very clear and to the point. I like the graphics.” - David Peterson

★★★★★ “Very clear presentation. I understand very easy.” - Catalin Badea


Reviews from Other Courses


Digital Advertising & Marketing 101

★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority - i.e. he knows what he's talking about and it shows.” - AJ Du Toit

★★★★★ “Thought this was an excellent introduction course. Working in the industry without a huge amount of experience in this area, it was a great way to familiarize myself with topics in ongoing conversations internally and externally. Will be taking 201 to further my understanding.” - Jocleyn Armour

★★★★★ “It is advertised as a 101 course and it did exactly that and very well, touching on the building blocks of Digital Advertising and Marketing. Good job Ben.” - Jean C


Digital Advertising & Marketing 201

★★★★★ “When combined with Ben's 101 course, the two classes make for a thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks (creative, account) who are not immersed in a media agency. It will give you a foundation for how digital media is structured, a clear explanation of the jargon and acronyms you'll hear bantered about, and a better understanding of the opportunities available. The 201 course goes into important detail about some of the key changes that have taken place in digital advertising recently. Ben explains the concepts clearly and succinctly. Definitely worth the time investment.” - Shawn E Fraser

★★★★★ “This course is amazing. I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that. I completed this for an interview and the employer was really impressed by the knowledge I had. Hope there is another in-depth version of this course. Where he goes into ad platforms or ad servers and teaches the real world applications.” - Suryameet Singh

★★★★★ “Comprehensive overview...detailed!” - Kaithlean Crotty-Clark


Introduction to Programmatic Advertising

★★★★★ “I'm in advertising sales and have been looking for a clean easy way to explain and also test my root knowledge of the programmatic ad space. It was very helpful and simple to understand which is hard to do with this topic.” - Raul Bonilla

★★★★★ "Being an advertising agency media planner and buyer, having this hands on information helps when we face a decision to go into the digital advertising space. Your 101 and 201 was extremely informative and truly like your overviews in a very simplistic explanation. Thank you and look forward to your future courses." - Diane Tody


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According to recent trends by Statista, the digital marketing & advertising industry is on pace to be worth over $330B a year by 2021. If you’re not already learning about this industry, you will be soon. Get a jump start on your career, your co-workers, and peers by taking this intermediate-advance level course.

Who this course is for:

  • Advertising professionals
  • students
  • business owners
  • data analysts
  • Anyone interested in learning more about big data and advertising

Course content

4 sections6 lectures34m total length
  • Introduction to the course and your teacher
    01:33
  • Personal Data & Laws Around Collecting Data
    06:14
  • Data Categories - What Kind of Data Do Advertising Want?
    07:49

Instructor

Digital Advertising Professional & Entrepreneur in NYC
Ben Silverstein
  • 4.5 Instructor Rating
  • 5,841 Reviews
  • 60,704 Students
  • 11 Courses

Ben Silverstein is an award winning digital media professional with over a decade of experience working in the digital space. He's managed hundreds of millions of dollars for local, national, and international brands including Six Flags Amusement Parks, Giorgio Armani, Cafe de Columbia, William Grant & Sons, and the FDA Real Cost which won a 2015 gold Effie in the Disease Awareness and Education category. When he's not teaching on Udemy, Silverstein works full time in the mobile advertising space and is a consultant for the IAB's Learning & Development and certification group.