Big Brand Strategies for Small Brands
- 2.5 hours on-demand video
- 6 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Goal: Help small brand marketers apply the strategies, tactics and techniques used by Big Brand marketers
How do you market a small brand when you don't have the money, staff, or other resources the Big Brands have? How do you successfully compete in a marketplace when your competitors have much bigger budgets than you do?
This course is designed to help small brands learn and apply Big Brand strategies, tactics, and techniques -- but they'll be tailored to brand marketers with small budgets. Learn how to take maximum advantage of the basics of brand marketing, and how to use the tools in your "brand marketing arsenal" to market your brand like the big guys. This course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more.
Lots of examples will be shown and techniques revealed by a brand marketing pro with more than thirty years of experience working with both big and small brands. Plus, you'll gain free access to several valuable resources, including three eGuides and a collection of 40 brand profiles.
If you want to learn how to put the most effective small business branding strategies, tactics and techniques to work for your small brand, then Big Brand Strategies for Small Brands is for you!
- Small business owners, small brand marketers, students
Lesson 1 - What Big Brands have that small brands don't; how to apply Big Brand strategies, tactics and techniques to small brand marketing; the rational and emotional aspects of a brand, including examples from three brands; where to start when you are developing a small brand marketing strategy.
Your Brand Marketing Arsenal, part 1:
- Public Relations (PR):
- publicity, story
placements; testimonials, endorsements, reviews; articles, books,
speeches; community involvement
website, email marketing
social media: blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, other (Foursquare, Tumblr, Groupon, LivingSocial)
Your Brand Marketing Arsenal, part 2:
- Non-traditional media: outdoor, street promotions, special events, word of mouth, other
- Online advertising: display, text, paid content, social media ads, mobile marketing and apps, game-vertising, selling through others
- Radio advertising
- Direct mail marketing
- Print advertising
- Television advertising
- Integrating media for impact and efficiency