Big Brand Strategies for Small Brands
4.3 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
133 students enrolled

Big Brand Strategies for Small Brands

Specific, proven strategies Big Brand marketers use -- tailored to small brands with limited budgets.
4.3 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
133 students enrolled
Created by Barry Silverstein
Last updated 7/2014
English
English [Auto-generated]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • Goal: Help small brand marketers apply the strategies, tactics and techniques used by Big Brand marketers
Description

How do you market a small brand when you don't have the money, staff, or other resources the Big Brands have? How do you successfully compete in a marketplace when your competitors have much bigger budgets than you do?

This course is designed to help small brands learn and apply Big Brand strategies, tactics, and techniques -- but they'll be tailored to brand marketers with small budgets. Learn how to take maximum advantage of the basics of brand marketing, and how to use the tools in your "brand marketing arsenal" to market your brand like the big guys. This course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more.

Lots of examples will be shown and techniques revealed by a brand marketing pro with more than thirty years of experience working with both big and small brands. Plus, you'll gain free access to several valuable resources, including three eGuides and a collection of 40 brand profiles.

If you want to learn how to put the most effective small business branding strategies, tactics and techniques to work for your small brand, then Big Brand Strategies for Small Brands is for you!

Who this course is for:
  • Small business owners, small brand marketers, students
Course content
Expand all 13 lectures 07:27:42
+ Introduction
1 lecture 04:08

An introduction to Big Brand Strategies for Small Brands

Preview 04:08
+ Part 1
2 lectures 43:31

Lesson 1 - What Big Brands have that small brands don't; how to apply Big Brand strategies, tactics and techniques to small brand marketing; the rational and emotional aspects of a brand, including examples from three brands; where to start when you are developing a small brand marketing strategy.

Preview 16:11

Basic principles of building a brand:

  1. your target audience
  2. your competition
  3. brand positioning statement
  4. brand differentiation
  5. brand name
  6. brand logo
  7. brand slogan
Brand identity
Brand packaging (10 examples)
The brand experience

Lesson 2
27:20
+ Part 2
2 lectures 01:00:10

Your Brand Marketing Arsenal, part 1:

  1. Public Relations (PR):
  2. publicity, story placements; testimonials, endorsements, reviews; articles, books, speeches; community involvement
    E-marketing:
    website, email marketing
    social media: blogs, Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, other (Foursquare, Tumblr, Groupon, LivingSocial)

Lesson 3
31:03

Your Brand Marketing Arsenal, part 2:

  1. Non-traditional media: outdoor, street promotions, special events, word of mouth, other
  2. Advertising:
  3. Online advertising: display, text, paid content, social media ads, mobile marketing and apps, game-vertising, selling through others
  4. Radio advertising
  5. Direct mail marketing
  6. Print advertising
  7. Television advertising
  8. Integrating media for impact and efficiency

Lesson 4
29:07
+ Part 3
2 lectures 26:53

Case study: How a small unknown brand put Big Brand marketing strategies to work

Lesson 5
15:18

Four "Brand TurboBoosters;"
Review of all lessons;
Description of free extras

Lesson 6
11:35
+ Free Extras
6 lectures 00:00
Branding 123
41 pages
Product Launch 123
32 pages
Sales Leads 123
37 pages
40 Brand Profiles
93 pages
28 Feature Columns
95 pages
Big Brand Strategies Lesson 6
15 pages