Instagram Masterclass For Business and Influencers

Name: Instagram Masterclass For Business and Influencers
Rating: 4.5 (92 reviews)

A Beginner's Complete Guide to Instagram Success

Created byBianca Festejo

Last updated 6/2020

English

AfrikaansArabic

What you'll learn

This course is for beginners who already have an Instagram account but is looking into improving their feed and gaining more followers and engagement.
Understanding your target audience and creating an audience persona.
Understanding your brand by creating your brand persona.
Learn how to take quality pictures even if you're just using your phone.
Simple poses that will make a big difference in your pictures.
Editing techniques and tools that Influencers and businesses use to make their feed look cohesive.
Bianca's C.O.N.T.E.N.T. Framework for building a loyal and engaged community.
Utilizing all the different features of Instagram that you can use to build a genuine connection with your audience.
The system to organize your content through Content Planning and creating a Content Calendar.
Other techniques to gain organic followers.
Utilizing Instagram ads to gain organic followers.
This is for students who already have an Instagram account.

Course content

14 sections • 42 lectures • 2h 6m total length

Introduction0:53
Kick off your Instagram growth with this introductory course as I share what you should know to make the course worth your time and invite your questions.
Who am I and What You Will Learn3:11
Build a strong instagram foundation, craft a standout brand, and create quality photos and videos with phone editing and lighting. Grow organic followers and engagement with a cohesive feed.
Introduce yourself.

Introduction to Module 10:35
Build a strong foundation for Instagram success through steady effort, patience, and determination, to avoid giving up or getting lost along the way.
Identifying Your Audience2:14
Identify your target audience and define your niche to tailor your message and deliver value that resonates with who you are trying to serve on Instagram.
Creating Your Audience Persona2:01
Create an audience persona by detailing demographics and psychographics to precisely identify your target audience and tailor your Instagram content for better engagement.
Create your own Audience Persona
Identifying your WHAT1:37
Identify your what to define your Instagram purpose, message, and offer, explore what you love and are good at, post to discover your niche, and build a loyal community with engagement.
Understanding your Niche
Identifying Your WHEN3:48
Identify the best times to post on Instagram, especially mornings from 8 a.m. to 10 a.m. Proofread captions, change your theme every 12–15 photos, and shoot outdoors for natural lighting.
Identifying Your WHERE1:28
Identify your where by mapping audience location and shooting location, post at times that fit their time zones, and plan locations in advance to create professional photos and videos.
Identifying Your WHY2:00
Identify your why to drive your Instagram journey, focusing on purpose beyond profit to inspire and motivate others, stay motivated through slow progress, and align with your target audience.
Identify your Purpose
Let's recap what you've learn in this module.

Introduction to Module 31:06
Learn how to create quality pictures and professional videos for influencers using your phone, with tips on posing, photo composition, lighting, outdoor natural light, and posting strategies.
Taking Quality Pictures - Posing, Lighting6:40
Improve Instagram photos by optimizing lighting, a quality camera, and a clean background, then master confident posing with a straight back, varied limb positions, and burst shots.
Video Creation 1013:46
Master lighting, clear sound, and steady footage to create professional Instagram videos, then edit with iMovie, Filmora, or Adobe Premiere Pro to add music and effects.

Introduction to Module 41:06
Learn to edit Instagram visuals for a uniform, professional feed by mastering the editing tools influencers use and tailoring them for brands.
Editing Using Lightroom Mobile9:24
Learn to edit photos for Instagram with Lightroom Mobile, using selective brush edits, exposure, temperature, and presets; crop, auto enhance, and apply/save presets across images.
Editing Your Self Portrait Using Facetune1:56
Learn to use Facetune to enhance self portraits by whitening teeth, smoothing skin, reshaping features, highlighting outfits with glow, editing the sky, applying makeup, and erasing blemishes with a patch.
Deleting Unwanted Objects in your Pictures1:19
Learn how to remove unwanted objects and lines from photos using Touch-Retouch, with quick repair to highlight areas and seamlessly erase them for a natural look.
Editing Using Canva15:12
Learn to edit Instagram designs in Canva by keeping brand colors in harmony, using templates, and sourcing own images or Envato Elements for a cohesive look.
Let's recap what you've learned in this module.

Introduction to the C.O.N.T.E.N.T Framework1:25
Explore the content framework to prioritize quality engagement over follower count on Instagram, and learn to assess follower quality and engagement ratio with practical tools.
C in the C.O.N.T.E.N.T Framework3:50
Apply the content framework by maintaining consistent posting frequency and visuals, and crafting a clear bio that includes your location, offerings, tagline, and contact details for brands.
Transform your Bio
O in the C.O.N.T.E.N.T Framework0:56
Understand how the O in the content framework signals order through preplanning, brainstorming, and monthly themes, the preset, and colour scheme to streamline Instagram content planning for upcoming events.
N in the C.O.N.T.E.N.T Framework0:57
Identify your precise niche by knowing your target audience and what you are, so posts stay on track and you build a loyal community.
T in the C.O.N.T.E.N.T Framework1:03
Master the tie up strategy by collaborating with influencers and brands, starting with peers who share your follower count to boost niche reach and quality engagement.
E in the C.O.N.T.E.N.T Framework6:27
Learn how to create engaging, shareable Instagram posts with compelling captions, stories, and calls to action, build engagement through comments, contests, and pods.
N in the C.O.N.T.E.N.T Framework0:41
Master the second n in the content framework by nailing every Instagram post, from profile photo to captions and videos, to earn audience trust.
T in the C.O.N.T.E.N.T Framework0:45
Take action now and apply the content framework to capitalize on momentum. Practice all the exercises, finish the course, and start taking actions one step at a time.
Let's recap what you've learned in this module.

Requirements

Student must already have an Instagram account.

Description

As a business owner myself, I understand the importance of social media to the success of a business. Instagram serves as a brand's portfolio; this is where potential clients go to in order to learn more about a particular brand. Hence, having a strong Instagram presence can help build trust for its potential clients.

I dedicated the last four years of my life mastering social media to achieve success for my business. In this course, I will share with you everything I know, as honest as can be, so that you can apply these techniques to your Instagram as well.

In this course, I will also teach you the simplest way that led me to gain ten thousand followers in just four days. However, having a lot of followers means nothing if they do not engage with your posts. In this course, I will also teach you how to build an engaging community and how to connect with your audience.

Instagram is all about visuals. Hence, I will also teach you how to make your Instagram stand out by taking and posting high-quality pictures and videos, and the best and easiest way to edit them and make your feed cohesive.

Then, I will teach you how you can organize your posts and plan your content ahead of time so that you can focus on equally important matters for your business.

Instagram is constantly evolving; this is why I will continue to update this course and share with you any important learning that I will gain along to the way.

Whether you are an influencer, a business owner, a social media manager, a coach, or someone who simply wants to grow your Instagram following, this course will be your complete guide in achieving Instagram success.

Who this course is for:

Influencers
Business owners
Social Media Managers
Marketers
Coaches
Bloggers / Vloggers
Makeup artists
Anyone who wants to build a profitable business using Instagram

Instagram Masterclass For Business and Influencers

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 4min

Building a Strong Foundation7 lectures • 14min

BRANDING1 lecture • 4min

Creating Quality Content3 lectures • 12min

Editing Your Pictures5 lectures • 29min

Bianca's C.O.N.T.E.N.T Framework8 lectures • 16min

Instagram Stories1 lecture • 4min

Creating Professional Looking Highlights1 lecture • 4min

Utilizing IGTV1 lecture • 2min

Making the most of IG Live1 lecture • 2min

Requirements

Description

Who this course is for: